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All Journal Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Putri, Sherlly Oktavia Dwi
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Capacity Building dalam Pencatatan Laporan Keuangan Sederhana Bagi Pelaku Usaha Mikro Rifai, Fuad Yanuar Akhmad; Siswanto, Siswanto; Purwanto, Purwanto; Putri, Sherlly Oktavia Dwi
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2025): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v4i2.162

Abstract

MSMEs that have resilience and are prepared to face economic crises have great potential to absorb labor, contributing to reducing unemployment rates. In this context, efforts to develop MSMEs become an urgent need. The case study in Danurejo Village identified several aspects that require more attention, especially regarding recording financial reports. The main challenges are separating personal and business money more and understanding the benefits of recording simple financial reports. Therefore, community service activities in Danurejo Village aim to increase the capacity of small business actors in recording financial reports. The approach involves education and assistance regarding recording techniques and an in-depth understanding of their benefits for business progress. Daily bookkeeping is integrated into the daily activities of micro-entrepreneurs to provide practical support. The PAR (Participatory Action Research) method implements this activity, ensuring active and collaborative participation between researchers and business actors. The implementation results show increased public understanding and knowledge of the importance of recording simple financial reports. Businesses recognize the real benefits of this practice, strengthening the financial foundation of their businesses and preparing them to face economic challenges. Awareness of the importance of recording financial reports is the key to increasing the competitiveness of small businesses.
Analisis Marketing Mix 7P dalam Peningkatan Minat Nasabah terhadap Produk Tabungan Haji di Bank Syariah Indonesia Maufur, Miqdam; Putri, Sherlly Oktavia Dwi
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 11 No. 2 (2025): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v11i2.4100

Abstract

This study aims to analyze the marketing strategy of Tabungan Haji products at Bank Syariah Indonesia KCP Magelang Sudirman, focusing on its effectiveness in increasing customer interest. The research background highlights the substantial financial requirements for Hajj pilgrimage and the need for early financial planning, especially given the long waiting lists. Bank Syariah Indonesia provides Tabungan Haji as a solution to facilitate this need, ensuring financial readiness and fund protection under the supervision of OJK, DPS, and LPS. This qualitative descriptive research employs interviews, observation, and documentation as data collection methods, with data analysis using the Miles, Huberman, and Saldana model. The results indicate that BSI KCP Magelang Sudirman effectively utilizes the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) to attract customer interest. The product strategy emphasizes quality, benefits, and flexible Sharia contracts (Wadiah and Mudharabah). The pricing strategy offers affordable initial deposits and minimal balances. The strategic location and digital access enhance convenience. Promotional activities, including socialization and personalized visits, build awareness and trust. Competent and well-trained personnel ensure high-quality service. Streamlined manual and online processes simplify transactions. Finally, comfortable physical evidence, such as well-maintained offices and comprehensive facilities, reinforce credibility. This integrated 7P approach significantly contributes to increasing customer interest and trust in Tabungan Haji products.
Analisis Marketing Mix 7P dalam Peningkatan Minat Nasabah terhadap Produk Tabungan Haji di Bank Syariah Indonesia Maufur, Miqdam; Putri, Sherlly Oktavia Dwi
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 11 No. 2 (2025): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v11i2.4100

Abstract

This study aims to analyze the marketing strategy of Tabungan Haji products at Bank Syariah Indonesia KCP Magelang Sudirman, focusing on its effectiveness in increasing customer interest. The research background highlights the substantial financial requirements for Hajj pilgrimage and the need for early financial planning, especially given the long waiting lists. Bank Syariah Indonesia provides Tabungan Haji as a solution to facilitate this need, ensuring financial readiness and fund protection under the supervision of OJK, DPS, and LPS. This qualitative descriptive research employs interviews, observation, and documentation as data collection methods, with data analysis using the Miles, Huberman, and Saldana model. The results indicate that BSI KCP Magelang Sudirman effectively utilizes the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) to attract customer interest. The product strategy emphasizes quality, benefits, and flexible Sharia contracts (Wadiah and Mudharabah). The pricing strategy offers affordable initial deposits and minimal balances. The strategic location and digital access enhance convenience. Promotional activities, including socialization and personalized visits, build awareness and trust. Competent and well-trained personnel ensure high-quality service. Streamlined manual and online processes simplify transactions. Finally, comfortable physical evidence, such as well-maintained offices and comprehensive facilities, reinforce credibility. This integrated 7P approach significantly contributes to increasing customer interest and trust in Tabungan Haji products.
Co-Authors Maufur, Miqdam Purwanto, Purwanto Rifai, Fuad Yanuar Akhmad S Siswanto