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All Journal Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Welfare: Jurnal Pengabdian Masyarakat
Maufur, Miqdam
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Analisis Marketing Mix 7P dalam Peningkatan Minat Nasabah terhadap Produk Tabungan Haji di Bank Syariah Indonesia Maufur, Miqdam; Putri, Sherlly Oktavia Dwi
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 11 No. 2 (2025): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v11i2.4100

Abstract

This study aims to analyze the marketing strategy of Tabungan Haji products at Bank Syariah Indonesia KCP Magelang Sudirman, focusing on its effectiveness in increasing customer interest. The research background highlights the substantial financial requirements for Hajj pilgrimage and the need for early financial planning, especially given the long waiting lists. Bank Syariah Indonesia provides Tabungan Haji as a solution to facilitate this need, ensuring financial readiness and fund protection under the supervision of OJK, DPS, and LPS. This qualitative descriptive research employs interviews, observation, and documentation as data collection methods, with data analysis using the Miles, Huberman, and Saldana model. The results indicate that BSI KCP Magelang Sudirman effectively utilizes the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) to attract customer interest. The product strategy emphasizes quality, benefits, and flexible Sharia contracts (Wadiah and Mudharabah). The pricing strategy offers affordable initial deposits and minimal balances. The strategic location and digital access enhance convenience. Promotional activities, including socialization and personalized visits, build awareness and trust. Competent and well-trained personnel ensure high-quality service. Streamlined manual and online processes simplify transactions. Finally, comfortable physical evidence, such as well-maintained offices and comprehensive facilities, reinforce credibility. This integrated 7P approach significantly contributes to increasing customer interest and trust in Tabungan Haji products.
Optimalisasi Manajemen Lembaga Pendidikan Nonformal melalui Penataan Jadwal, Pelatihan Guru, dan Pendampingan Santri Zad, Muhammad Choiru; Dahlia, Dahlia; Maufur, Miqdam
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): Welfare : September 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i3.2859

Abstract

The community service program at TPQ Al Huda in Kerug Munggang Hamlet, Majaksingi Village, Borobudur Subdistrict, aims to improve the quality of Islamic education management through the Asset Based Community Development (ABCD) approach with the stages of discovery, dream, design, define, and destiny. The results of the activities show that the main assets of TPQ are teachers, students, and community support. Based on these assets, work programs were formulated, such as schedule arrangement, teacher task distribution, creative method training, and student mentoring. The implementation was carried out participatively with KKN students, teachers, and the community. The evaluation showed an increase in schedule regularity, creativity in learning methods, student motivation, and community support for the sustainability of the institution. Overall, the application of asset-based Islamic education management was able to strengthen the quality of Al-Qur'an learning and foster sustainable collaboration between TPQ, the community, and students in the management of non-formal educational institutions.
Peningkatan Personal Branding Direktur CV. Utama Maju Bersama melalui Pembuatan Kartu Nama Digital Anam, Rizqy Khairul; Maufur, Miqdam; Rohmat, Ali; Fitriyani, Yeny; Pudail, M.; Hidayat, Trian; Rahmaan, Dimas Anjanii; Risydiyani, Wilda; Jannah, Vina Roudhotul; Febriyanti, Aprillyana; Ula, Himmatul; Aini, Siti Nur
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): Welfare : September 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i3.2546

Abstract

The rapid development of digital technology requires entrepreneurs to build a professional self-image that supports business sustainability. One effective strategy is digital-based personal branding. This article aims to enhance the personal branding of the director of CV. Utama Maju Bersama through the development of a digital business card using the Asset-Based Community Development (ABCD) approach. The community engagement was conducted participatorily through several stages: asset mapping, digital card design, training implementation, and evaluation of media effectiveness. The results indicate that the partner’s director was able to utilize the digital business card to strengthen personal identity in business interactions, particularly through social media, email, and communication applications. The digital business card is considered a simple, practical, and low-cost yet high-impact promotional tool that significantly improves professional impressions and business competitiveness. The ABCD approach proved relevant as it leverages existing partner assets and develops them into a sustainable personal branding strategy. This program not only enhances digital literacy but also increases business partners’ trust in the professionalism of entrepreneurs.
Co-Authors Anam, Rizqy Khairul Dahlia Dahlia Febriyanti, Aprillyana Fitriyani, Yeny Hidayat, Trian Jannah, Vina Roudhotul Pudail, M. Putri, Sherlly Oktavia Dwi Rahmaan, Dimas Anjanii Risydiyani, Wilda Rohmat, Ali Siti Nur Aini, Siti Nur Ula, Himmatul Zad, Muhammad Choiru