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Tinjauan Strategi Promosi pada Karya Mebel Tasikmalaya Ujang Irman; Annisa Desty Puspatriani; Wirasujatma, Muis
EKOBIMA Vol. 2 No. 1 (2024): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2024
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v2i1.1903

Abstract

Currently, many promotions are carried out using digital media which are easier to use and save costs. This promotion can be said to be more effective when compared to promotions such as personal selling, direct selling and distributing brochures in general. This promotional technique is called digital marketing.This research aims to determine the promotional strategy carried out by Karya Mebel Tasikmalaya in direct promotion. This research is qualitative research with data collection carried out using literature study methods and interviews with the owners of the Karya Mebel Tasikmalaya company.Based on the research results, it can be concluded that the promotional strategy carried out by Karya Mebel Tasikmalaya has been implemented well, because it is in accordance with the promotional mix.
Pengaruh Current Ratio Terhadap Pertumbuhan Laba Pada PT Surya Citra Media, Tbk Spariyana, Pery; Munggaran, Rangga; Wirasujatma, Muis
EKOBIMA Vol. 3 No. 1 (2025): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2025
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v3i1.2514

Abstract

This study aims to determine how much influence the Current Ratio (CR) has on profit growth at PT Surya Citra Media, Tbk. The variable in this study are Current Ratio (X) and profit growth (Y). The population includes all quarterly financial reports at PT Surya Citra Media and the sample of this studi is quarterly financial reports for the last five years 2018-2022. The techniques used are documentation and literature review. The data analysis techniques used in this study are Simple Regressions Analysis, Normality Test, Heteroscedasticity Test, and Autocracy Test. The result of the studi indicate that the Current Ratio (CR) has no effect on Profit Growth
Sistem Pengarsipan Digital Di Poltekkes Kemenkes Tasikmalaya Supriati, Eti; Ernawati; Desty Puspatriani, Annisa; Eko Setyasari, Untung; Wirasujatma, Muis
Jurnal Ekonomi Bisnis dan Manajemen Vol. 3 No. 2 (2025): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Desember 2025
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v3i2.2563

Abstract

Digital archiving has become an essential step in enhancing efficiency and effectiveness within educational institutions, including Poltekkes Kemenkes Tasikmalaya. This study aims to identify the digital archiving strategies implemented, the challenges encountered, and the solutions applied in managing institutional records. A qualitative descriptive method was used, with data collected through observation, documentation, and interviews with administrative staff. The results indicate that the institution has begun implementing a digital archiving system, yet still faces several challenges such as limited training for human resources, inadequate digital infrastructure, and the absence of standardized operating procedures for digital archiving. Strategies adopted include internal training, the use of local cloud storage, and improvements in digital document classification. With proper strategies, the digital archiving system can function more effectively and contribute to improved administrative services.
MEMBANGUN LINGKUNGAN SEKOLAH AMAN (EDUKASI ANTI BULLYING BERBASIS KOMUNIKASI ASERTIF DI SMKN 1 KOTA TASIKMALAYA) Ernawati; Hiaruman, Kayla Alliyah Diva; Wirasujatma, Muis; Fadila Wahab, Yanti; Rosyalia Widia Sofyan, Verra; Desty Puspatriani, Annisa
FOKUS : Kajian Bimbingan dan Konseling dalam Pendidikan Vol. 9 No. 1 (2026): Vol 9, No 1 Januari 2026
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/fokus.v9i1.29211

Abstract

Bullying in schools remains a troubling global issue. Data from various national and international institutions shows that many students experience or witness bullying. Given the high number of bullying cases in schools, how can implementing anti-bullying education based on assertive communication reduce bullying and increase a sense of security in the school environment? Bullying can be prosecuted under several existing laws, both criminal and civil, as well as more specific regulations in the educational environment. Bullying violates Articles 310 and 311 of the Criminal Code concerning defamation and slander, which are often relevant to cases of verbal bullying or the spreading of rumors. This research uses a qualitative approach with a case study method to gain an in-depth understanding of the effectiveness of the education program. Assertive communication is believed to be key to empowering students to defend themselves without violence, reject bullying behavior, and report incidents effectively.