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All Journal EKOBIMA Ekonomi Bisnis dan Manajemen
Wirasujatma, Muis
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Economics, Econometrics & Finance Social Sciences Other

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Tinjauan Strategi Promosi pada Karya Mebel Tasikmalaya Ujang Irman; Annisa Desty Puspatriani; Wirasujatma, Muis
EKOBIMA Vol. 2 No. 1 (2024): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2024
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v2i1.1903

Abstract

Currently, many promotions are carried out using digital media which are easier to use and save costs. This promotion can be said to be more effective when compared to promotions such as personal selling, direct selling and distributing brochures in general. This promotional technique is called digital marketing.This research aims to determine the promotional strategy carried out by Karya Mebel Tasikmalaya in direct promotion. This research is qualitative research with data collection carried out using literature study methods and interviews with the owners of the Karya Mebel Tasikmalaya company.Based on the research results, it can be concluded that the promotional strategy carried out by Karya Mebel Tasikmalaya has been implemented well, because it is in accordance with the promotional mix.
Pengaruh Current Ratio Terhadap Pertumbuhan Laba Pada PT Surya Citra Media, Tbk Spariyana, Pery; Munggaran, Rangga; Wirasujatma, Muis
EKOBIMA Vol. 3 No. 1 (2025): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2025
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v3i1.2514

Abstract

This study aims to determine how much influence the Current Ratio (CR) has on profit growth at PT Surya Citra Media, Tbk. The variable in this study are Current Ratio (X) and profit growth (Y). The population includes all quarterly financial reports at PT Surya Citra Media and the sample of this studi is quarterly financial reports for the last five years 2018-2022. The techniques used are documentation and literature review. The data analysis techniques used in this study are Simple Regressions Analysis, Normality Test, Heteroscedasticity Test, and Autocracy Test. The result of the studi indicate that the Current Ratio (CR) has no effect on Profit Growth
Co-Authors Annisa Desty Puspatriani Munggaran, Rangga Spariyana, Pery Ujang Irman