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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Bima Journal : Business, Management and Accounting Journal
Trigina, Lilis
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Effect Of Social Media Content Quality And Ad Personalization On Student Purchase Intention Trigina, Lilis; Aqsa, Muhammad; Nadirah, Andi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.449-462

Abstract

Purpose: This study aims to determine and analyze the effect of social media content quality and ad personalization on student purchase intentions. Methodology: This research uses a quantitative approach with a sample of 100 respondents. The data collection technique was carried out using a questionnaire, while data analysis was carried out using statistical methods assisted by SmartPLS software. The tests used include the loading factor test, validity test, reliability test, R-square test, and bootstrapping test. Results: The results indicated that the quality of social media content has a positive but insignificant influence on purchase intention. Ad personalization, on the other hand, has demonstrated a positive and significant impact on student purchase intentions. Findings: Although the influence of social media content quality is individually insignificant, the combination of relevant social media content quality and ad personalization shows a stronger influence on purchase intention. This evidence suggests that both factors play a synergistic role in influencing purchasing decisions. Novelty: This research provides new insights into the synergistic role of social media content quality and ad personalization, both of which can have a greater influence on consumer purchase intentions, especially among university students. Originality: This study introduces an integrated analysis between social media content quality and ad personalization in the context of college students' purchase intention, which has not been widely explored in previous research. Conclusion: The combination of relevant content on social media and personalized ads has the potential to increase consumer purchase intent. Therefore, companies and marketers should consider both simultaneously in order to increase the effectiveness of their marketing campaigns. Type of Paper: Research Paper 
PEMBUATAN PUDING JAGUNGYANG BERNILAI JUAL Imdillah, Imdillah; Trigina, Lilis; Alma, Alma; Wahid, Abdullah; Putri, Putri; Anggara, Oki
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 3 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i3.928-933

Abstract

Jagung merupakan makanan kaya karbohidrat. Jagung bisa dijadikan pengganti nasi yang sehat. Jagung memiliki banyak manfaat bagi kesehatan tubuh, karena mengandung berbagai nutrisi seperti karbohidrat, protein, serat serta sejumlah zat-zat gizi untuk badan. Bukan hanya menyehatkan, jagung memiliki rasa manis dan nikmat. Jagung juga bisa diolah menjadi berbagai makanan lezat seperti puding, makanan ringan dan lainnya. Tujuan artikel ini adalah untuk mendeskripsikan kegiatan pengelolaan puding jagung dan komersialisasi hasil pengelolaan puding jagung. Manfaat makan puding jagung adalah baik untuk kesehatan, baik untuk mata, mencegah anemia dan membantu mengendalikan diabetes. Metode penerapan proses yaitu masukan, metode, hasil, penilaian. Luaran dari proses yaitu masukan, melaksanakan riset pasar dalam memahami situasi tempat. Berikutnya harus dilakukan uji kepantasan bisnis. Tingkat akhir yaitu penentuan objek serta penyaluran lokasi, hinggan usulan fasilitas pendukung proses pembuatan puding jagung yang bisa dikonsumsi dan dijual ke pembeli. Final yaitu penilaian, tahap yang dilakukan dalam pembuatan puding jagung telah selesai.
Co-Authors Alma, Alma Anggara, Oki Aqsa, Muhammad Imdillah, Imdillah Nadirah, Andi Putri Putri, Putri Wahid, Abdullah