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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Ilmu Sosial JURNAL EKSBIS Bima Journal : Business, Management and Accounting Journal Jurnal Inovasi Bisnis Indonesia (JIBI) eProceeding of TIK
Aqsa, Muhammad
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice

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Identifikasi Nilai dan Kelas Tanah untuk Updating Nilai Jual Objek Pajak Bumi dan Bangunan di Kota Palopo Zainal S, M; Syafruddin, Syafruddin; Risal, M; Aqsa, Muhammad; Sapar, Sapar
Jurnal Ilmiah Ilmu Sosial Vol 7, No 1 (2021): Jurnal Ilmiah Ilmu Sosial
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jiis.v7i1.33658

Abstract

Updating data objek dan subjek pajak bumi dan bangunan di Kota Palopo penting untuk dilakukan karena Nilai Jual Objek Pajak (NJOP) per-meter jauh lebih rendah dari nilai jual (pasar) saat ini. Penelitian ini bertujuan mengidentifikasi nilai tanah dan kelas tanah untuk updating NJOP Bumi dan Bangunan di Kota Palopo. Menggunakan pendekatan kuantitatif dengan moteode survei. Teknik pengumpulan data melalui kuesioner, pengamatan langsung di lapangan dan wawancara mendalam dengan informan kunci baik dari perwakilan pemilik tanah maupun pegawai kelurahan. Analisis data menggunakan teknik kuantitatif deskriptif melalui pengecekan dan sinkronisasi data primer dengan data sekunder khususnya data Nilai Jual Objek Pajak (NJOP) tahun terakhir responden dan peraturan pemerintah (Keputusan Menteri Keuangan No 523/KMK.04/1998 tentang Klasifikasi Penggolongan dan Ketentuan Nilai Jual Tanah) untuk mengetahui gambaran kondisi tanah dan kelas tanah setiap responden yang tersaji pada Tabel 1-4. Hasil penelitian menunjukkan bahwa secara umum terdapat selisih kelas tanah setiap kecamatan di lokasi penelitian sehingga pemutakhiran kenaikan kelas tanah yang dilakukan Bapenda layak untuk dilaksanakan. Terdapat perbedaan antara nilai tanah berdasarkan NJOP dengan nilai tanah berdasarkan harga pasar di setiap kecamatan yang berbasis di kelurahan. Nilai tanah berdasarkan harga pasar di semua kelurahan setiap kecamatan tergolong tinggi. Nilai tanah tertinggi sebagian besar berada kecamatan Wara sebagai pusat ibu kota Palopo dengan penggunaan lahan sebagai pusat perdagangan dan jasa.
Pengaruh Bauran Pemasaran 7P Terhadap Loyalitas Pelanggan Yang Dimoderasi Kepuasan Pelanggan Pada Pengunjung Wisata Pantai Tapandullu Kabupaten Mamuju: The Influence of 7P Marketing Mix On Customer Loyalty Which Is Moderated By Customer Satisfaction In Tapandullu Beach Tourist Visitors, Mamuju District Muchtar, Muchtar; Aqsa, Muhammad; Sudirman, Hudyah Astuti
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.263

Abstract

The development of the tourism industry continues to run very rapidly, so special attention is needed to maximize every potential that exists so that the number of tourists visiting is increasing. One of them is by utilizing the marketing mix in increasing the number of tourists. In line with that, this study aims to test the 7p marketing mix of customer loyalty, by making the satisfaction variable a mediator variable. The use of data types in this study is primary data, interview techniques and questionnaire distribution were used to obtain data in this study. The sampling technique uses convenience sampling. The sample in this study amounted to 170 respondents visitors to Tapandullu Beach Tourism, data processing with the help of SmartPLS. To answer the research objectives, the SmartPLS Output showed findings that positively and significantly the 7p marketing mix affects customer loyalty. However, in customer satisfaction, the marketing mix does not have a significant effect on the direction of positive influence, this is due to the lack of facilities to support the comfort of visitors in order to create a sense of satisfaction and loyalty. Customer satisfaction has a unidirectional and meaningful relationship with loyal customers, the marketing mix has a unidirectional and meaningless influence directly on loyal customers and moderated satisfied customers as a mediator variable in Tapandullu Beach Tourism Mamuju Regency. Keywords: marketing mix 7p, customer satisfaction, customer loyalty, tourism industry, tapandullu beach
OVERCOMING CHALLENGES IN THE AIRPORT AUTHORITY OF ANDI JEMMA MASAMBA AIRPORT Hartono, Hartono; Rismawati, Rismawati; Aqsa, Muhammad
JURNAL EKBIS Vol 25 No 2 (2024): JURNAL EKBIS (ANALISIS, PREDIKSI DAN INFORMASI)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Airport management always poses challenges in its administration. In addition to requiring high-security standards, airport management must provide well-standardized services. This research was conducted to understand how a well-planned airport management development aligns with existing standards. In this study, the author tested the hypothesis regarding the importance of commanding/charismatic leadership in ensuring the implementation of an airport management system that meets service standards. The research was conducted at Andi Jemma Masamba Airport in Sulawesi, and the results showed a strong correlation between commanding/charismatic leadership and the improvement of quality at Andi Jemma Masamba Airport.
Pengujian Kerentanan Celah Keamanan Website Menggunakan Threat Modelling Pada Website Prodi Teknologi Rekayasa Komputer Jaringan Aqsa, Muhammad; Anwar, Anwar; Davi, Muhammad
eProceeding of TIK Vol 4, No 2 (2024): eProTIK: November, 2024
Publisher : Politeknik Negeri Lhokseumawe

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis secara mendalam celah keamanan yang ada pada website Program Studi Teknologi Rekayasa Komputer Jaringan (TRKJ) dan website siperi. Selain itu, penelitian ini juga berupaya untuk membandingkan munculnya celah keamanan antara website HTTP dengan HTTPS. Pengujian keamanan juga dilakukan pada database server yang digunakan pada kedua website tersebut dengan menggunakan pendekatan Threat Modeling yang komprehensif. Metode yang digunakan dalam penelitian ini meliputi pengumpulan data primer dan sekunder, serta analisis mendetail terhadap celah keamanan yang ditemukan. Teknik pengujian dilakukan dengan standarisasi menggunakan OWASP (Open Web Application Security Project) dan metode-metode Threat Modelling yang relevan. Dampak dan risiko dari celah keamanan yang ditemukan dinilai menggunakan CVSS score (Common Vulnerability Scoring System) untuk memberikan penilaian yang akurat terhadap kerentanan pada website tersebut. Hasil penelitian menunjukkan bahwa terdapat beberapa celah kebocoran informasi yang cukup signifikan pada website HTTP TRKJ yang memungkinkan eksploitasi oleh penyerang. Hal ini berpotensi merugikan pengelola website serta pengguna yang berinteraksi dengan website tersebut. Di sisi lain, pengamanan database server pada kedua website ini sangat baik, dengan website HTTP TRKJ yang bahkan lebih menyembunyikan detail informasi mengenai jenis dan versi layanan yang digunakan. Hasil penelitian ini diharapkan dapat memberikan rekomendasi yang kuat untuk memperkuat integritas, kerahasiaan, dan ketersediaan informasi di website TRKJ, sehingga dapat meningkatkan tingkat keamanan secara keseluruhan.Kata kunci — keamanan website, Threat Modeling, OWASP, Database, Cybersecurity
Antecedents of Traveller Identification and Satisfaction As a Consequence of Traveller Decisions Aqsa, Muhammad; Ibrahim, Aetken; Parintak, Suparman; Attas, Anne
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.88

Abstract

Background:This research is motivated by the North Luwu Regional Government's concerns that in order to increase and attract visitor interest in the Rinding Allo Tourism Village, Rongkong District, North Luwu Regency, tourist attraction managers must develop the potential of tourist attractions and maximize promotional activities for tourism potential to consumers, so as to foster desire. make visits with the hope of creating tourist satisfaction.Purpose:This research aims to see the extent of the influence of tourist attractions and promotions on tourist satisfaction through tourists' visiting decisions.Methodology:This research is quantitative research with an associative approach with data collection instruments using questionnaires. The sample consisted of 100 respondents, with using the margin of error (MOE) formula. The data that has been collected will be subjected to verification and descriptive analysis with statistical tool SmartPLS.Finding:The research results show that the attractiveness of tourist attractions and promotions has a positive and significant effect on the decision to visit. The decision to visit has a positive and significant effect on tourist satisfaction. The attractiveness of tourist attractions and promotions has a positive and significant effect on tourist satisfaction. The attractiveness of tourist attractions and promotions has a positive and significant effect on tourist satisfaction through the decision to visit.Conclusion: Increasing infrastructure and supporting facilities can increase tourism potential and wider use of promotional media such as social media promotions can increase the reach of promotions carried out.Originality/Value (State of The Art): Research on the Rinding Allo Tourism Village is the first research conducted using tourist attraction and promotion variables to highlight local wisdom and regional culture in attracting tourists and increasing tourist satisfaction. Keywords: attraction, tourist attractions, promotion, tourist visiting decisions, tourist satisfaction
PENGARUH KUALITAS PRODUK DAN KEPUTUSAN PEMBELIAN TERHADAP LOYALITAS KONSUMEN PENGGUNA PONSEL OPPO DI UNIVERSITAS MUHAMMADIYAH PALOPO Nurhikmah, Nurhikmah; Aqsa, Muhammad; Khadapi, Muammar
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 2 No. 4 (2025): June
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v2i4.109

Abstract

ABSTRAK Ponsel akhir-akhir ini telah menunjukkan suatu gejala yaitu semakin banyak dan beragamnya produk ponsel yang ditawarkan oleh perusahaan dan pengembangan produk ponsel bukan dilihat dari segi kualitas produk dalam ponsel saja, tetapi juga dilihat dari segi harga, bentuk, ukuran pelayanan untuk menikmati produk merupakan nilai utama dalam sebuah proses pemasaran dan akan menimbulkan kepuasan oleh konsumen. Penelitian ini bertujuan untuk mengetahui apakah Kualitas Produk dan Keputusan Pembelian berpengaruh signifikan terhadap Loyalitas Konsumen pada Universitas Muhammadiyah Palopo. Metode penelitian yang digunakan adalah metode kuantitatif menggunakan data primer/sekunder.Metode pengambilan data menggunakan survai kuesioner kepada 100 pengguna ponsel oppo di Universitas Muhammadiyah Palopo melalui uji t (parsial), Kualitas Produk (X1) terbukti berpengaruh terhadap Kinerja Karyawan. Keputusan Pembelian (X2) terbukti berpengaruh terhadap Kinerja Karyawan. Kata kunci : Kualitas Produk, Keputusan Pembelian dan Loyalitas Konsumen.  ABSTRACT Mobile phones have recently shown a trend toward increasing variety and diversity in the products offered by companies. Product development is no longer viewed solely in terms of product quality, but also in terms of price, form, and size. Enjoyment of the product is a key value in the marketing process and will lead to consumer satisfaction. This study aims to determine whether Product Quality and Purchase Decisions significantly influence Consumer Loyalty at Muhammadiyah University Palopo. The research method used is a quantitative method employing primary/secondary data. Data collection was conducted through a questionnaire survey administered to 100 Oppo smartphone users at Muhammadiyah University of Palopo using a t-test (partial). Product Quality (X1) was found to influence Employee Performance. Purchase Decision (X2) was also found to influence Employee Performance. Keywords: Product Quality, Purchasing Decisions and Consumer Loyalty. 
Effect Of Social Media Content Quality And Ad Personalization On Student Purchase Intention Trigina, Lilis; Aqsa, Muhammad; Nadirah, Andi
BIMA Journal (Business, Management, & Accounting Journal) Vol 6, No 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.449-462

Abstract

Purpose: This study aims to determine and analyze the effect of social media content quality and ad personalization on student purchase intentions. Methodology: This research uses a quantitative approach with a sample of 100 respondents. The data collection technique was carried out using a questionnaire, while data analysis was carried out using statistical methods assisted by SmartPLS software. The tests used include the loading factor test, validity test, reliability test, R-square test, and bootstrapping test. Results: The results indicated that the quality of social media content has a positive but insignificant influence on purchase intention. Ad personalization, on the other hand, has demonstrated a positive and significant impact on student purchase intentions. Findings: Although the influence of social media content quality is individually insignificant, the combination of relevant social media content quality and ad personalization shows a stronger influence on purchase intention. This evidence suggests that both factors play a synergistic role in influencing purchasing decisions. Novelty: This research provides new insights into the synergistic role of social media content quality and ad personalization, both of which can have a greater influence on consumer purchase intentions, especially among university students. Originality: This study introduces an integrated analysis between social media content quality and ad personalization in the context of college students' purchase intention, which has not been widely explored in previous research. Conclusion: The combination of relevant content on social media and personalized ads has the potential to increase consumer purchase intent. Therefore, companies and marketers should consider both simultaneously in order to increase the effectiveness of their marketing campaigns. Type of Paper: Research Paper 
Impact of Social Media Advertising and Brand Ambassadors On 3Second Brand Awareness Hamka, Ahmad; Aqsa, Muhammad; Rahmawati, Rahmawati
BIMA Journal (Business, Management, & Accounting Journal) Vol 6, No 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.463-470

Abstract

Purpose: This study aims to analyze the impact of social media advertising and brand ambassadors on brand awareness. The background of this research is based on the increasing competition in the local fashion industry and the role of social media as the main platform in modern marketing. Methodology: The research method used is a quantitative approach with multiple linear regression analysis techniques. The research sample consisted of 110 students of class XII IPS at SMAN 1 North Luwu, which was selected using the saturated sample method. Data were collected through questionnaires and analyzed using statistical techniques to test the relationship between independent variables (social media avertising and brand ambassadors) and dependent variables (brand awareness). Results: The results showed that social media advertising has a positive and significant influence on brand awareness, which is indicated by a t-value of 6.349 and a P-value of 0.000. In addition, brand ambassadors also have a significant influence on brand awareness with a t-value of 8.646 and a Pvalue of 0.000. Simultaneously, the two variables explain 72.5% of the variation in brand awareness, indicating that the combination of digital marketing strategies through social media advertising and the use of brand ambassadors is an effective approach to increase brand awareness of 3 Second product. Findings: This research emphasizes the importance of effective strategies using social media advertising, and the use of brand ambassadors plays a major role in strengthening brand positioning in competitive markets, especially in the fashion industry targeting the younger generation. Conclusion: The results showed that advertising on social media and the use of brand ambassadors played a major role in increasing 3Second's brand awareness. These two strategies together affect 72.5% of the increase in brand awareness. The main factors that make this strategy effective are the attractive appearance of advertisements, how often advertisements appear, and the popularity of brand ambassadors such as Raffi Ahmad, who successfully increase consumer interest and encouragement to buy products. Type of Paper: Empirical Reasearch Paper
Co-Authors Anwar Anwar Attas, Anne Hamka, Ahmad Hartono Hartono Hudyah Astuti Sudirman Ibrahim, Aetken Khadapi, Muammar M Risal, M Muchtar muchtar Muhammad Davi Nadirah, Andi Nurhikmah Nurhikmah Parintak, Suparman Rahmawati, Rahmawati Rismawati Rismawati Sapar Sapar Syafruddin Syafruddin Trigina, Lilis Zainal S, M