Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Bima Journal : Business, Management and Accounting Journal
Basir, Nur Halifah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Role of Technology Proficiency, Self-Confidence, and Entrepreneurial Orientation in Enhancing Self-Motivation and Performance of Female MSME Employees in North Luwu Basir, Nur Halifah; Hamid, Rahmad Solling; Duriani, Duriani
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.169-182

Abstract

Purpose: This study explores the impact of technology proficiency, self-confidence, and entrepreneurial orientation on self-motivation and performance of female MSME employees. Methodology: Quantitative analysis of 240 respondents using PLS-SEM. Results and Findings: Technology proficiency significantly affects self-motivation but not directly performance. Self-confidence positively impacts both self-motivation and performance. Entrepreneurial orientation affects self-motivation but not directly performance. Self-motivation mediates the relationship between entrepreneurial orientation, technological proficiency, and self-confidence with employee performance. Novelty and Originality: The study introduces a model linking digital proficiency with motivational and performance outcomes among female MSME employees, a relatively unexplored area. Conclusion: Self-motivation is a crucial mediating factor, emphasizing the need for technological training and confidence-building initiatives. Type of Paper: Empirical research article.
Co-Authors Duriani Duriani, Duriani Rahmad Solling Hamid