Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Graciella Roseane Chandy
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Understanding BTS Fan Loyalty: The Role of Fan Value Perspective and Sense of Virtual Community on the Weverse Platform Graciella Roseane Chandy; Prathivi, Maria Dini Gilang
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17049

Abstract

This research aims to analyze the influence of the fan value perspective (functional value, emotional value, and social value) on BTS fan loyalty (ARMY), with sense of virtual community (SOVC) as a mediator. This research was suggested by the phenomenon of increasing use of virtual community platforms such as Weverse, which provides direct access for fans to access various contents, as well as interacting with idols and fellow fans. This research data is collected through an online questionnaire to ARMY who use and join BTS’s Weverse, with a total of 400 respondents calculated using the Slovin formula. The data analysis method uses Partial Least Squares (PLS-SEM) with SmartPLS software. The results of this study indicate that the fan value perspective dimension has a significant influence on SOVC, which mediates the influence on fan loyalty. This study provides theoretical contributions to the development of literature related to virtual communities and fan loyalty, as practical implications for the entertainment industry, especially in building fan engagement and loyalty through digital platforms. Keywords: Fan Value Perspective, Fan Loyalty, Sense of Virtual Community (SOVC)
Co-Authors Prathivi, Maria Dini Gilang