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STUDY OF METAVERSE: INFLUENCE OF DISCORD VIRTUAL COMMUNITY TO PURCHASE INTENTION OF NON-FUNGIBLE TOKEN (NFT) Maria Dini Gilang Prathivi; Adrie Oktavio
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 2 (2022): JMBI UNSRAT Volume 9 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i2.41762

Abstract

Abstract.  A wide range of NFTs as non-interchangeable token of data saved on a blockchain which are being sold and being widely shared on digital platforms. Having a unique characteristic, NFT branding and its promotional activity to let them know by the public has been done in social media, particularly Twitter as a meaning of public perception building and potential buyers collecting effort. But the author found that the role of company initiated virtual community in Discord has a big impact as it gathers targeted group and building connection between the company and the people who has probability to purchase in the future - that is going to be examined in this research using E-WOM as the mediation. By finishing this study, the author digs into the study of metaverse as the metaverse could be the future development of the Internet based on its tenacious, shared virtual worlds in which people interact as 3D avatars. Blockchain technology may represents the very essence of the metaverse to the fact that linked NFT assets that can be used thorough different metaverse platforms.Abstrak.   Berbagai macam NFT sebagai token data yang tidak dapat dipertukarkan yang disimpan di blockchain yang dijual dan dibagikan secara luas di platform digital. Memiliki karakteristik yang unik, NFT branding dan aktivitas promosinya untuk diketahui oleh publik telah dilakukan di media sosial, khususnya Twitter sebagai sarana untuk membangun persepsi publik dan upaya pengumpulan pembeli potensial. Tetapi penulis menemukan bahwa peran komunitas virtual yang diprakarsai perusahaan dalam Discord memiliki dampak besar karena mengumpulkan kelompok sasaran dan membangun hubungan antara perusahaan dan orang-orang yang memiliki kemungkinan untuk membeli di masa depan - yang akan diteliti dalam penelitian ini. menggunakan E-WOM sebagai mediasi. Dengan menyelesaikan studi ini, penulis menggali studi tentang metaverse karena metaverse bisa menjadi pengembangan masa depan Internet berdasarkan dunia maya yang ulet dan berbagi di mana orang-orang berinteraksi sebagai avatar 3D. Teknologi Blockchain dapat mewakili inti dari metaverse dengan fakta bahwa aset NFT terkait yang dapat digunakan melalui platform metaverse yang berbeda.
Assessing Smart Growth Implementation and Its Impact on Urban Sprawl: A Content and GIS-Based Analysis Krisnaputri, Nilam Atsirina; Pramitasari, Angrenggani; Sembiring, Elsa Try Julita; Aditantri, Rahmatyas; Rahmi, Lela Alifah; Prathivi, Maria Dini Gilang
Geoplanning: Journal of Geomatics and Planning Vol 10, No 2 (2023)
Publisher : Department of Urban and Regional Planning, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/geoplanning.10.2.151-166

Abstract

Smart growth (SG) is a set of policies and regulations implemented to mitigate the expansion of urban sprawl. SG is a planning approach that prioritizes creating compact, mixed-use, and high-density urban areas to foster sustainable regional development. Nevertheless, it is important to note that both theoretically and practically SG is still undergoing refinement to ensure its suitability and applicability within the context of land control regulations in each location. The Bodetabek region in Indonesia is seeing rapid growth. Nevertheless, amidst this exponential expansion, the extent to which the local government has embraced SG concepts in its regional development remains uncertain. The primary aim of this study is to assess the extent to which SG concepts have been implemented in the domain of urban planning within the Bodetabek region. The methods of this paper are divided into several stages. Firstly, an examination is conducted to determine the extent to which SG concepts have been incorporated into the planning policy of the Bodetabek area. Subsequently, an assessment is made of the urban sprawl that has occurred in the Bodetabek area for 20 years. Lastly, an analysis is performed to investigate the pattern of urban expansion in the Bodetabek. The findings in this research show that the SG idea has been implemented in the Bodetabek region. The correlation between the proportion of SG content in Bodetabek local laws and land cover changes is evident. There is an inverse relationship between the proportion of SG content in local legislation and the extent of urban development in the Bodetabek area. Naturally, these findings provide preliminary evidence or indicators that can serve as a reminder of the potential of SG to curb urban sprawl, effectively aligning with established theoretical frameworks.
“EFFECTIVE COMMUNICATION FOR BUSINESS TRANSFORMATION” WORKSHOP FOR ENTREPRENEURS Prathivi, Maria Dini Gilang; Dewobroto, Wisnu Sakti; Lumoring, Jessie
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3253

Abstract

Through active collaboration between the Entrepreneur Hub Ministry of Cooperation and Small and Medium-Sized Businesses, business owners, and Japri Kreatif as the speaker, a participatory approach was taken to identify the primary business communication needs and develop local, context-appropriate solutions in the Bandung region. Workshops and group discussions are used to provide workshop participants with knowledge about improving communication skills to help their business reach its goals.
PAVING YOUR PATH TO PROFESSIONAL EXCELLENCE: BUILDING A SOLID CAREER FOUNDATION WITH ATS-FRIENDLY CV AND LINKEDIN MASTERY WORKSHOP Prathivi, Maria Dini Gilang; Juniarto, Antonius
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3255

Abstract

The workshop titled "Paving Your Path to Professional Excellence: Building a Solid Career Foundation with ATS-Friendly CV and LinkedIn Mastery" aimed to equip participants with the skills necessary to optimize their resumes and LinkedIn profiles for the modern job market. Grounded in career development theories and job search strategies, the workshop provided hands-on training on creating Applicant Tracking System (ATS)-friendly CVs and enhancing professional visibility on LinkedIn. Participants gained a deeper understanding of keyword optimization, formatting techniques, and profile enhancement strategies that align with the requirements of potential employers and recruiters
INVESTIGATING CHALLENGES, OPPORTUNITIES AND SOLUTION OF ENTREPRENEURIAL EDUCATION IN SHAPING FUTURE ENTREPRENEURS Prathivi, Maria Dini Gilang; Dewobroto, Wisnu Sakti; Adi, Antonius; Windawaty, Herry; Widhoyoko, Samuel Anindyo; Agustian, Sanggup Leonard
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1830

Abstract

Entrepreneurship is one of the key pillars in achieving the success of the Sustainable Development Goals (SDGs) by alleviating poverty and bridging educational disparities. One crucial aspect in fostering entrepreneurship is the role of education. The current situation and competition require entrepreneurs who are adaptable and capable of addressing market needs, thereby creating added value. Entrepreneurship education faces several challenges, including insufficient facilities, the need to enhance educators' attitudes and competencies, and the lack of effective coordination and allocation of resources. This study aims to explore best practices in entrepreneurship education to enhance the quality of entrepreneurship graduates. The research was conducted using a qualitative approach, with data collected through Focus Group Discussions involving experts in entrepreneurship education. The findings of this study reveal challenges in entrepreneurship education, such as inadequate educational infrastructure, insufficiently competent teaching staff, and an inadequate curriculum. The proposed solutions include training programs to enhance educators' competencies, providing adequate infrastructure, and developing a curriculum that is practically oriented to meet the demands of the digital era.
ANALISIS PENGARUH FEE AUDIT, REPUTASI AUDITOR, TERHADAP KUALITAS AUDIT DENGAN AUDIT DELAY SEBAGAI VARIABEL MODERASI Juniarto, Antonius; Prathivi, Maria Dini Gilang
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.60345

Abstract

In this adult and business world, the development of the business world and business is very fast and everyone is competing. Companies must continue to innovate for survival and must even present good and correct financial reports. One thing that can be done is to conduct an audit as a third party with integrity. The study was conducted using SmartPLS testing. This study aims to test the effect of audit fees and audit reputation on audit delay and audit quality, as well as the role of audit delay as a moderating variable. The results of the study indicate that audit fees have a significant effect on audit delay with a negative relationship, while audit reputation has a positive and significant effect on audit delay. Audit delay also affects audit quality significantly with a negative relationship. Audit fees affect audit quality but with a negative relationship. Audit reputation has a positive effect on audit quality. However, audit delay is unable to moderate the relationship between audit fees and audit quality, but is able to moderate the relationship between audit reputation and audit quality significantly with a negative relationship direction.
DIGITAL MARKETING AND INDONESIA’S YOUTH ENTREPRENEURS’ BUSINESS Prathivi, Maria Dini Gilang
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.08

Abstract

ASEAN's goals to beone stop market and production base, a highly competitive region, with a great economic development brings an urgency for every company in Indonesia to utilize technology for the sake of their company growth. The implementation of digital marketing is one of the technology utilizations that the company nowadays bring into their business process. Ciputra University focuses on developing its student's businesses. According to their goals to produces graduates who have an entrepreneurial mindset thatis able to establish and manage a sustainable business, Ciputra University becomes one mini representation of the world of new business establishments in Indonesia developed by young people.By looking at how the implementation of digital marketing conducted by Ciputra University's students as startup scale business owners in the city of Surabaya, researchers found the impact on digital marketing toa very interesting characteristic of youth entrepreneur business performance. This research found that digital marketing implementation relates positively tothese youth entrepreneur business achievements such as increased sales and profit, enlarged market share, deepen customer loyalty, and escalated competitive advantage.
Understanding BTS Fan Loyalty: The Role of Fan Value Perspective and Sense of Virtual Community on the Weverse Platform Graciella Roseane Chandy; Prathivi, Maria Dini Gilang
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17049

Abstract

This research aims to analyze the influence of the fan value perspective (functional value, emotional value, and social value) on BTS fan loyalty (ARMY), with sense of virtual community (SOVC) as a mediator. This research was suggested by the phenomenon of increasing use of virtual community platforms such as Weverse, which provides direct access for fans to access various contents, as well as interacting with idols and fellow fans. This research data is collected through an online questionnaire to ARMY who use and join BTS’s Weverse, with a total of 400 respondents calculated using the Slovin formula. The data analysis method uses Partial Least Squares (PLS-SEM) with SmartPLS software. The results of this study indicate that the fan value perspective dimension has a significant influence on SOVC, which mediates the influence on fan loyalty. This study provides theoretical contributions to the development of literature related to virtual communities and fan loyalty, as practical implications for the entertainment industry, especially in building fan engagement and loyalty through digital platforms. Keywords: Fan Value Perspective, Fan Loyalty, Sense of Virtual Community (SOVC)