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All Journal Jurnal Ilmiah Edunomika (JIE) eCo-Fin Management and Business Progress
Rajagukguk, Frederik Rudy Sentosa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MEREK ACER DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI PADA MAHASISWA KOTA TEBING TINGGI: Studi Kuantitatif pada Mahasiswa Pengguna Laptop Acer di Kota Tebing Tingg Attila Rania Insyira Siregar; Rastiwi; Yenni Arfah; Rajagukguk, Frederik Rudy Sentosa
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17295

Abstract

This research aims to examine the effect of product quality and brand image on purchasing decisions for Acer laptops among students in Tebing Tinggi City, with brand trust as a mediating variable. The purpose of the study was to analyze the extent to which product quality and brand image influence purchasing decisions, both directly and indirectly through brand trust. The research method used a quantitative approach with SEM (Structural Equation Modeling) analysis based on Smart PLS, involving 96 respondents selected by proportional random sampling from three universities. The results showed that brand image had a positive and significant effect on purchasing decisions (H2 accepted), while product quality had no direct effect (H1 rejected). However, product quality and brand image significantly increased brand trust (H3 and H4 accepted), which in turn had a positive effect on purchasing decisions (H5 accepted). Brand trust was also shown to act as a full mediator in the relationship between product quality and brand image with purchasing decisions (H6 and H7 accepted). These findings highlight the importance of brand image and brand trust in Acer's marketing strategy, while product quality needs to be communicated more effectively to influence purchasing decisions.
Pengaruh Kualitas Lingkungan Fisik Terhadap Revisit intention di Coffee Shop Partner Coffee dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Lubis, Rifi Hamdani; Hafizah, Hafizah; Arfah, Yenni; Rajagukguk, Frederik Rudy Sentosa
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2540

Abstract

Penelitian ini bertujuan untuk mengkaji sejauh mana kualitas lingkungan fisik mempengaruhi niat pelanggan untuk kembali ke Partner Coffee, dengan kepuasan pelanggan sebagai variabel yang menjadi penghubung. Metode kuantitatif diterapkan pada penelitian ini. Analisis data lapangan dilakukan dengan pendekatan Partial Least Square (PLS) dengan menggunakan bantuan perangkat lunak SmartPLS versi 4. Data diperoleh dengan membagikan kuesioner kepada 97 pelanggan aktif. Hasil pengolahan data menunjukkan bahwa kepuasan pelanggan dan revisit intention signifikan dipengaruhi oleh kualitas lingkungan fisik. Akan tetapi, kepuasan pelanggan tidak terbukti memberikan dampak signifikan terhadap revisit intention, dan tidak menjadi penghubung antara kualitas lingkungan fisik dan revisit intention. Temuan ini menegaskan bahwa faktor utama yang mendorong pelanggan untuk kembali adalah kualitas lingkungan fisik itu sendiri. Oleh karena itu, Partner Coffe disarankan untuk lebih memprioritaskan peningkatan aspek fisik lingkungan dengan menciptakan kenyamanan yang mendorong loyalitas dan frekuensi kunjungan yang lebih tinggi. Untuk mempertahankan pelanggan, pelaku bisnis dapat menggunakan informasi berharga yang ditawarkan penelitian ini untuk merancang lingkungan kafe yang lebih strategis.
Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Cv. Istana Mobil Harahap, Hastuti; Rajagukguk, Frederik Rudy Sentosa
Management And Business Progress Vol. 2 No. 2 (2023): Management and Business Progress Edisi Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v2i2.109

Abstract

This study aims tol deltelrminel thel elffelct olf selrvicel quality and stolrel atmolsphelrel oln custolmelr lolyalty with satisfactioln as an intelrvelning variablel at CV. Car Palacel. Thel relselarch melthold useld is a quantitativel melthold using thel hellp olf SPSS velrsioln 25.00. which is colllelcteld frolm thel relsults olf distributing quelstiolnnairels tol CV custolmelrs. Telbing Tinggi City Car Palacel as many as 96 relspolndelnts. Thel analytical melthold useld in this study is tol usel an instrumelnt telst, namelly thel validity and relliability telst. Thel classical assumptioln telst is nolrmality telst, multicollolnelarity telst, heltelrolsceldasticity telst, multiplel linelar relgrelssioln analysis, colelfficielnt olf deltelrminatioln (R2) analysis, hypolthelsis telsting, namelly T telst and path analysis. Thel relsults olf SPSS in this study arel thel Selrvicel Quality variablel (X1) has an elffelct oln thel Satisfactioln variablel (Z), thel Stolrel Atmolsphelrel variablel (X2) has nol elffelct oln thel Satisfactioln variablel (Z), thel Selrvicel Quality variablel (X1) has nol elffelct oln Custolmelr Lolyalty (Y). ), thel Stolrel Atmolsphelrel variablel (X2) has nol elffelct oln Custolmelr Lolyalty (Y), thel Satisfactioln variablel (Z) has an elffelct oln Custolmelr Lolyalty (Y) and path analysis sholws that Satisfactioln (Z) can meldiatel thel rellatiolnship beltweleln Selrvicel Quality (X1) and Custolmelr Lolyalty (Y). ), and Satisfactioln (Z) can meldiatel thel rellatiolnship olf Stolrel Atmolsphelrel (X2) tol Custolmelr Lolyalty (Y).
Co-Authors Arfah, Yenni Attila Rania Insyira Siregar Hafizah Hafizah Harahap, Hastuti Rastiwi Rifi Hamdani Lubis, Rifi Hamdani Yenni Arfah