Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Cindy Anita Damanik
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH CITA RASA DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN MIE AYAM JAMUR “LARISSS” DI KECAMATAN BAJENIS KOTA TEBING TINGGI Cindy Anita Damanik; Dara Amalia; Fitrianingsih; Imelda Mardayanti
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17296

Abstract

The purpose of this study is to determine the effect of Taste on Purchase Decisions, the effect of Word of Mouth on Purchase Decisions, as well as the simultaneous effect of Taste and Word of Mouth on Purchase Decisions for Mushroom “Larisss” Chicken Noodles. This research uses a quantitative approach. The population in this study consists of all buyers of “larisss” Mushroom Chicken Noodles in Bajenis Subdistrict, Tebing Tinggi City, with the sampling technique using Accidental Sampling and the Cochran formula, resulting in a total of 96 samples. The results of the study found that Taste has a significant positive effect on Purchase Decisions, Word of Mouth has a significant positive effect on Purchase Decisions, and both Taste and Word of Mouth have a significant positive effect simultaneously on Purchase Decisions.
Co-Authors Dara Amalia Fitrianingsih Fitrianingsih Imelda Mardayanti