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All Journal Journal of Research on Business and Tourism TRJ (Tourism Research Journal)
Timba, Yosep Dudedes
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Humanities Environmental Science Social Sciences

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Kota Rempah: Strengthening Ternate’s Brand Identity through Gastronomic Souvenirs for a Sustainable Tourism Yulius, Kevin Gustian; Yuliantoro, Nonot; Timba, Yosep Dudedes
Journal of Research on Business and Tourism Vol. 5 No. 1 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005120252

Abstract

Ternate is celebrated for its historic spice trade and has recently adopted the Kota Rempah brand to promote its culinary heritage in support of sustainable tourism. This study examines 93 local MSMEs and their 48 unique gastronomic souvenirs—from nutmeg and kenari confections to seafood preserves—to evaluate their contributions to place identity and inclusive economic growth. Utilizing a qualitative case study design, data were gathered through semi-structured interviews with tourism office and Dekranasda officials, MSME owners, and field observations. Findings reveal that most enterprises cluster in urban districts, a diverse product range rooted in local ingredients, and strong stakeholder interest tempered by challenges in branding consistency, packaging, and geographic reach. The analysis highlights how culinary souvenirs function as cultural carriers, fostering emotional connections, longer visitor stays, and repeat visitation, while also empowering women led businesses and community livelihoods. To harness these opportunities, integrated policy measures are recommended, including shared packaging facilities, cohesive Kota Rempah branding guidelines, and expanded support for peripheral areas. Finally, pursuing geographic indication status for key spice products is proposed to protect authenticity, enhance market differentiation, and further advance sustainable tourism development in Ternate.
From Coast to Highlands: A Cross-Regional SWOT/SOAR Analysis of 14 Indonesian Tourism Villages Yulius, Kevin Gustian; Timba, Yosep Dudedes
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.281

Abstract

This study examines strategic capacities and aspirations of 14 Indonesian tourism villages through a cross-regional SWOT and SOAR analysis. Using a qualitative multiple-case study design, semi-structured interviews was conducted with one Pokdarwis (Tourism Awareness Group) representative per village and reviewed secondary documents, coding data manually in Excel. Thematic analysis identified three core strengths rich natural attractions, distinctive cultural heritage, and active community involvement and three primary weaknesses underdeveloped infrastructure, limited strategic capacity, and low digital promotion. Key opportunities emerged around digital marketing, niche tourism product development, and multi-stakeholder collaboration, while environmental risks and fragmented governance surfaced as major threats. Informants’ aspirations centered on becoming models of eco-cultural tourism, empowering youth, and integrating tradition with modern strategies. Early results include increased homestay revenues, growth of MSMEs, and the revival of cultural events, demonstrating that asset-based planning coupled with targeted capacity building can yield sustainable outcomes. The findings underscore the value of combining diagnostic (SWOT) and forward-looking (SOAR) frameworks to guide community-based tourism development and offer practical insights for policymakers and practitioners aiming to foster inclusive growth, cultural preservation, and ecological resilience. Keywords: community-based tourism, tourism village, SOAR framework, sustainable development, SWOT analysis
Batik Tidayu and the Prospect of Geographical Indication: A Path Toward Sustainable Cultural Tourism in Singkawang Situmorang, Jimmy Muller Hasoloan; Yulius, Kevin Gustian; Timba, Yosep Dudedes
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.287

Abstract

This study explores the potential of Batik Tidayu to be developed as a Geographical Indication (GI) product in the future, with the aim of supporting sustainable cultural tourism in Singkawang, Indonesia. Batik Tidayu is a contemporary textile that reflects the multicultural identity of the city through the fusion of Tionghoa, Dayak, and Melayu traditions. The research employed a qualitative approach, using interviews with the Tourism Office and Dekranasda of Singkawang, supported by document analysis and relevant scholarly literature. The findings indicate that while Batik Tidayu embodies strong cultural heritage value, it currently faces key challenges such as the absence of a producer association (MPIG), lack of product standardization, and limited awareness of communal intellectual property rights. Nevertheless, stakeholders recognize its potential as a cultural asset capable of preserving local identity, empowering artisans, and contributing to the creative economy. The study concludes that collaboration among government, artisans, academics, and communities is essential to prepare Batik Tidayu for GI recognition and to align it with long-term sustainable tourism development. Keywords: Batik, cultural heritage, geographical indication, sustainable tourism
Co-Authors Situmorang, Jimmy Muller Hasoloan Yulius, Kevin Gustian