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All Journal Jurnal Bisnis Hospitaliti Journal of Research on Business and Tourism
Timba, Yosep Dudedes
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Decision Sciences, Operations Research & Management Social Sciences

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Kota Rempah: Strengthening Ternate’s Brand Identity through Gastronomic Souvenirs for a Sustainable Tourism Yulius, Kevin Gustian; Yuliantoro, Nonot; Timba, Yosep Dudedes
Journal of Research on Business and Tourism Vol. 5 No. 1 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005120252

Abstract

Ternate is celebrated for its historic spice trade and has recently adopted the Kota Rempah brand to promote its culinary heritage in support of sustainable tourism. This study examines 93 local MSMEs and their 48 unique gastronomic souvenirs—from nutmeg and kenari confections to seafood preserves—to evaluate their contributions to place identity and inclusive economic growth. Utilizing a qualitative case study design, data were gathered through semi-structured interviews with tourism office and Dekranasda officials, MSME owners, and field observations. Findings reveal that most enterprises cluster in urban districts, a diverse product range rooted in local ingredients, and strong stakeholder interest tempered by challenges in branding consistency, packaging, and geographic reach. The analysis highlights how culinary souvenirs function as cultural carriers, fostering emotional connections, longer visitor stays, and repeat visitation, while also empowering women led businesses and community livelihoods. To harness these opportunities, integrated policy measures are recommended, including shared packaging facilities, cohesive Kota Rempah branding guidelines, and expanded support for peripheral areas. Finally, pursuing geographic indication status for key spice products is proposed to protect authenticity, enhance market differentiation, and further advance sustainable tourism development in Ternate.
DARI PAPARAN MENUJU PENGALAMAN: PENENTU KEPUASAN PELANGGAN DAN NIAT PEMBELIAN ULANG DALAM KONSUMSI TEH SUSU ARTISAN Yulius, Kevin Gustian; Goeltom, Vasco Adato Haholongan; Timba, Yosep Dudedes
JURNAL BISNIS HOSPITALITI Vol 15 No 1 (2026): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v15i1.2486

Abstract

This study examined the determinants of customer satisfaction and repurchase intention in artisan milk tea consumption within a contemporary F&B service context. The research addressed four key problems: the effects of social media exposure, perceived product quality, and experiential value on customer satisfaction, as well as the effect of customer satisfaction on repurchase intention. A quantitative approach with a causal hypothesis design was employed, using data collected from 160 respondents through an online questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicated that social media exposure, perceived product quality, and experiential value all had positive and significant effects on customer satisfaction. Furthermore, customer satisfaction showed a strong and significant effect on repurchase intention. These findings suggested that consumer behavior in artisan milk tea consumption was shaped by the integration of digital engagement, product quality, and experiential factors. The study contributed to the understanding of experiential consumption in the F&B industry and provided practical insights for businesses in developing strategies to enhance customer satisfaction and encourage repeat purchasing behavior.
Co-Authors Goeltom, Vasco Adato Haholongan Yulius, Kevin Gustian