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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services International Journal of Social and Management Studies (IJOSMAS) Bogor Hospitality Journal TRJ (Tourism Research Journal)
Situmorang, Jimmy Muller Hasoloan
Universitas Pelita Harapan
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Using Contribution of Menu Engineering in Upscale Restaurants to Enhance Sales Volume Juliana Juliana; Amelda Pramezwary; Novia A Nukak; Jimmy Muller Hasoloan Situmorang
International Journal of Social and Management Studies Vol. 2 No. 4 (2021): Agustus 2021
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.884 KB) | DOI: 10.5555/ijosmas.v2i4.45

Abstract

Few menu analysis techniques have been embraced so readily and institutionalized as quickly as menu engineering. Hotel Istana Nelayan is a 3-star hotel located in Tangerang City, Banten. Hotel Istana Nelayan has a restaurant with various menu variants on the ala carte menu of Krakatau Resto and Coffee Shop. This research aims to review the application of menu engineering analysis in increasing sales volume at the Istana Nelayan Hotel. The research method uses a qualitative approach using descriptive analysis with the menu engineering analysis method. This analysis uses the popularity index and contribution margin method. The study showed that the ala carte menu has four classifications: scilicet 8 Star, 5 Plowhorse, 4 Puzzle, and 2 Dog. Therefore, more detailed performance data has been provided regarding menu items. From the restaurant manager's perspective, this means that the analysis results can be served both short and long-term business goals. Keywords — Istana Nelayan Hotel, Engieering Menu, Sales Volume
Antecedents Sensory Appeal And Consequences It Recommend Intention, Revisit Intention, Willingness To Buy Culinary Product Juliana Juliana; Amelda Pramezwary; Arifin Djakasaputra; Jimmy Muller Hasoloan Situmorang; Nova Bernedeta Sitorus; Fachrurazi Fachrurazi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4695

Abstract

The goal of this study was to see if Cultural Experience, Excitement, Health Concern, and Sensory Appeal had an effect on Recommendation Intention, Recurrence Intention, and Willingness to Buy Culinary Product. This study's population consists of tourism tourists who visit Medan City's culinary tourism. This study's sample size was 200 people. This is a quantitative study using a survey method. In this study, a questionnaire was used to collect data. Domestic tourists who visited Medan City culinary tourism were distributed online questionnaires to respondents using a Non Probability Sampling approach using purposive sampling with the criteria that tourists had visited Medan City culinary tourism once a year. PLS-SEM is used to analyze data. The findings revealed that Cultural Experience, Excitement, and Health Concern variables had a positive influence on Sensory Appeal, and Sensory Appeal variables had a positive influence on Recommend Intention, Revisitation Intention, and Willingness to Buy Culinary Product.
Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Konsumen Generasi Z Di Restoran Wilayah Kelapa Gading Jimmy Muller Hasoloan Situmorang; Regine Novania; Christel Natalia
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 4, No 1 (2021): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v4i1.2781

Abstract

ABSTRAK Meningkatnya jumlah usaha makanan dan minuman serta berkembangnya teknologi dengan sangat pesat setiap tahunnya, membuat aktivitas untuk makan dan minum di luar rumah menjadi sebuah gaya hidup yang baru. Generasi Z dikenal dengan generasi yang menyukai hal yang praktis, contohnya mereka lebih memilih untuk membeli makanan dari restoran daripada menyiapkan dan memasak makanan di rumah. Oleh karena itu, penelitian ini dilakukan untuk mencari tahu tentang faktor-faktor apa saja yang memengaruhi keputusan pembelian konsumen generasi Z di restoran Kelapa Gading. Kecamatan Kelapa Gading dipilih karena daerah tersebut memiliki jumlah restoran paling banyak dibandingkan dengan kecamatan yang berada di Jakarta Utara. Data yang digunakan merupakan hasil survey dari kuisioner yang dibuat dengan skala likert. Penelitian ini merupakan penelitian kuantitatif dan menggunakan statistik inferensial untuk menganalisis hubungan variabel-variabel yang digunakan dengan keputusan pembelian konsumen generasi Z. Terdapat enam faktor yang diteliti yaitu layanan pelanggan, ketersediaan variasi dan makanan cepat saji, pemeliharaan privasi, nama merek, ketersediaan makanan siap saji, dan protokol kesehatan. Hasil yang didapatkan adalah hanya tiga faktor yang memiliki pengaruh yang signifikan terhadap keputusan pembelian generasi Z di restoran wilayah Kelapa Gading yaitu ketersediaan variasi dan makanan cepat saji, nama merek, dan ketersediaan makanan cepat saji,  sedangkan tiga faktor lainnya tidak memiliki pengaruh yang banyak.Kata Kunci: statistik inferensial, generasi Z, keputusan pembelian, restoran                             ABSTRACTThe number of food and beverage industry and the development of its technology has grown very rapid annually, thus made the eating and drinking activities outside the homes become a new lifestyle. Generation Z is known as the generation that likes practicality, for example, they prefer to buy food from restaurants rather than preparing and cooking food at home. Consequently, this study will reveal factors that influence the purchase decisions of generation Z consumers in restaurants in Kelapa Gading district. The decision to choose Kelapa Gading district because it has the most restaurants amongst all the North Jakarta districts. The data used are the results of a survey from a questionnaire made with a Likert scale. This research is a quantitative research and uses inferential statistics to analyze the relationship between the six variables for generation Z consumers. The six variables are customer service, variety and junk food, maintenance of privacy, brand name, ready-made food, and health protocol. From the six factors studied, there are three factors that have significant influence on the purchase decisions of Generation Z at Kelapa Gading area restaurant which were availability of variety and junk food, brand name, and availability of ready-made food  while the other three factors do not have much influence regarding the purchase decision.Keywords: inferential statistics, generation Z, purchase decisions, restaurants
PELATIHAN PEMBUATAN MAKANAN KHAS BALI “AYAM BETUTU” KEPADA PENGHUNI PANTI JOMPO BETH SHALOM, TANGERANG Jimmy Muller Hasoloan Situmorang; Vasco Adato H Goeltom; Jennifer Eve; Ni Nyoman Vinka Utami; Juliana Juliana
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16013

Abstract

Dalam rangka membagikan ilmu dan keterampilan yang telah diperoleh selama masa perkuliahan dan mewujudnyatakan fungsi pembelajaran, maka dirancang sebuah program Pengabdian Kepada Masyarakat (PKM). Program kegiatan ini juga bertujuan untuk memberikan pengetahuan yang didapat oleh mahasiswa pada mata kuliah yang sudah diambil di Fakultas Pariwisata program studi Pengelolaan Perhotelan – Universitas Pelita Harapan, memperkenalkan bahan-bahan dan cara pengolahan base genep dalam penggunaannya pada masakan khas Bali, memperkenalkan ragam masakan khas Bali yang masih belum terekspos, serta memberi contoh langkah-langkah dan cara memasak masakan khas Bali menggunakan base genep dengan tujuan bahwa pengolahannya bisa dilakukan di mana saja, termasuk dari rumah. Oleh karena itu, tim membuat program Pengabdian Kepada Masyarakat dalam bentuk penelitian rancangan buku resep masakan khas Bali menggunakan bumbu base genep. Program Pengabdian Kepada Masyarakat ini diharapkan dapat meningkatkan kepedulian mahasiswa pada masyarakat, bermanfaat bagi masyarakat, dan dapat dikembangkan keberlanjutannya.
HUBUNGAN ANTARA CITRA KULINER DAN KEPUASAN WISATAWAN TERHADAP LOYALITAS DESTINASI PULAU BANGKA Jimmy Muller Hasoloan Situmorang; Felicia Angelina; Nonot Yuliantoro
Bogor Hospitality Journal Vol 5 No 2 (2021): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v5i2.47

Abstract

Bangka Island is one of the largest tin-producing islands in Indonesia which recently has started to develop its tourism sector. Bangka Island is famous as one of the culinary centers, particulary in seafood products, from a variety of fresh seafood to processed products, such as kemplang, crackers, lakso, koba noodles, and many others. The aim of the study was to identify whether culinary image in Bangka Island affects tourist satisfaction and destination loyalty as well as to recognize whether tourist satisfaction affects destination loyalty. The result of this study indicated that from four culinary image dimensions on Bangka Island; food quality, contextual features, food culture, and atmosphere, only food quality and contextual features that had significant positive effect on tourist satisfaction and destination loyalty, whilst food culture and atmosphere had no significant effect. More result showed that tourist satisfaction had a positive influence on destination loyalty. Improvements are needed to enrich the culinary image of Bangka Island to facilitate the development of its tourism. Both local government and salers need to find a solution to increase tourist perceptions and to make Bangka Island a good destination place. This research was made based on quantitative research with questionnaire data collection method. The sampling technique in this research was nonprobability sampling technique that used accidental sampling method with the provision that the respondents were Indonesian tourists who have visited and tried local food of Bangka Island. The quantitative data then processed using simple regression analysis statistical method and multiple regression analysis.
Service Effectiveness and Ease of Ordering on Customer Experience Angelia Widhy; Putri Esthi Palupi; Juliana Juliana; Amelda Pramezwary; Jimmy Muller Hasoloan Situmorang
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 8, No 1 (2024): April 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i1.4791

Abstract

The modern restaurant industry is characterized not only by the successful delivery of quality food, but also by the ability to provide effective service. In order to increase customer experience, productive measures are needed to increase effectiveness. The purpose of this. study is to analyze the effectiveness of service and ease of ordering in order to improve the customer experience at Hai Di Lao Restaurant so that customer have intensity to come back again. This research uses quantitative methods using of 160 respondents of restaurant customers with purposive sampling techniques where the example criteria are customers who have visited the Restaurant at least 1 time a month. The results of this study prove that the higher service activities by the restaurant, the higher customers experience so that it can be implications for the intensity of customers returning to the restaurant. In future research, it is hoped that future research can consider using a larger sample, where a larger sample is more likely to generalize the findings. Businesses should invest in training programs to improve service effectiveness, ensuring that employees have the skills and knowledge necessary to deliver consistently high-quality service
Model For Measuring Customer Satisfaction And Delight In Restaurant Industry Juliana, Juliana; Antonio, Ferdi; Pramezwary, Amelda; Situmorang, Jimmy Muller Hasoloan; Djakasaputra, Arifin; Pramono, Rudy
Jurnal Manajemen Industri dan Logistik Vol 7, No 1 (2023): page 01 - 204
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1022

Abstract

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents collected by online questionnaires using nonprobability sampling technique with convenience sampling—data analysis  run by PLS-SEM. Overall, the results of this study are descriptive statistical analysis. This study also offers other areas that deserve more research from the perspective of practitioners and researchers. The results showed that Arousal, Brand Credibility, Brand Love, Brand Value had a positive effect on Intention to Bookrestaurants through the variable of Delight. In contrast, online purchases have no effect on Delight or the hypothesis is not supported because customers feel doubtful and dissatisfied with online purchasing services and still feel afraid due to the occurrence of many frauds in online purchases.
PELATIHAN DAN PENGENALAN STANDAR OPERASIONAL PROSEDUR LAYANAN DI RESTORAN HOTEL BINTANG LIMA Situmorang, Jimmy Muller Hasoloan; Goeltom, Vasco Adato H.; Juliana, Juliana; Angelina, Jacklyn; Tandra, Jane Keisya; Valencia, Vallery
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 (2023): Volume 4 Nomor 5 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i5.21199

Abstract

PkM ini berupaya untuk membahas mengenai keberadaan Standar Operasional Prosedur yang bersifat krusial dalam restoran, terutama jika membicarakan mengenai Food & Beverage Service. Standar Operasional Prosedur dapat dipandang sebagai sebuah arahan baik bagi setiap individu yang terlibat dalam kegiatan pekerjaan maupun pelatihan. Seperti yang diketahui, bahwa sektor Food & Beverage sangat berkaitan dengan pelayanan. Metode yang diterapkan penulis untuk mengatasi permasalahan yang dihadapi oleh mitra Pengabdian kepada Masyarakat adalah melalui metode pelatihan. Melalui kegiatan ini, diharapkan setiap peserta mampu untuk memahami pentingnya layanan yang dilakukan kepada tamu, terlebih kepada tamu restoran. PkM ini juga diharapkan mampu menjadi sebuah kegiatan praktik bagi setiap peserta untuk mempersiapkan diri sebaik mungkin dan memperluas wawasan siswa siswi ketika melakukan service di masa mendatang
Model For Measuring Customer Satisfaction And Delight In Restaurant Industry Juliana, Juliana; Antonio, Ferdi; Pramezwary, Amelda; Situmorang, Jimmy Muller Hasoloan; Djakasaputra, Arifin; Pramono, Rudy
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): May 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1022

Abstract

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents collected by online questionnaires using nonprobability sampling technique with convenience sampling”data analysis  run by PLS-SEM. Overall, the results of this study are descriptive statistical analysis. This study also offers other areas that deserve more research from the perspective of practitioners and researchers. The results showed that Arousal, Brand Credibility, Brand Love, Brand Value had a positive effect on Intention to Bookrestaurants through the variable of Delight. In contrast, online purchases have no effect on Delight or the hypothesis is not supported because customers feel doubtful and dissatisfied with online purchasing services and still feel afraid due to the occurrence of many frauds in online purchases.
PELATIHAN PEMANFAATAN TANAMAN KOPI DALAM MENINGKATKAN JUMLAH WISATAWAN DI DESA CATUR BALI Jimmy Muller Hasoloan Situmorang; Vasco Adato H. Goeltom; Kevin Gustian Yulius; Juliana Juliana
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.35401

Abstract

Desa Catur, Kecamatan Kintamani, Kabupaten Bangli, adalah salah satu pusat produksi kopi Arabika berkualitas ekspor di Bali. Desa ini, yang berada di ketinggian 1.250 meter di atas permukaan laut, terletak di ujung barat Kecamatan Kintamani yang terkenal dengan kopi Arabika dan kawasan geopark Danau Batur. Oleh karena itu, desa ini menjadi salah satu destinasi favorit wisatawan di Bali karena terkenal dengan tanaman kopi dan keindahan alamnya. Untuk lebih meningkatkan popularitasnya lagi, desa ini perlu meningkatkan kualitas dan kuantitas tanaman kopi serta produk yang ditawarkan kepada wisatawan dengan cara memaksimalkan pemanfaatan tanaman kopi. Agar wisatawan dapat mengingat tempat yang mereka kunjungi, salah satu caranya adalah dengan menyajikan produk lokal pada saat kunjungan. Oleh karena itu, tujuan dari kegiatan pengabdian masyarakat ini adalah: mengembangkan keterampilan baru; memanfaatkan sumber daya lokal; dan mendorong kemandirian ekonomi. Ada 30 peserta, sebagian besar adalah petani kopi, yang mengikuti metode pelatihan dengan metode ceramah dan metode lokakarya. Proses pengumpulan data dilakukan sebelum dan sesudah pelatihan agar dapat diketahui tingkat pemahaman dan pengetahuan dari pelatihan yang dilakukan. Hasil yang diperoleh dari pelatihan tentang pemanfaatan tanaman kopi dalam meningkatkan daya tarik wisata sangat signifikan, yaitu terjadi pada tingkat pengetahuan dan pemahaman dalam membuat kopi dengan teknik infus dan berbagai jenis minuman yang dapat disajikan kepada wisatawan. Simpulannya ialah penyampian materi yang diberikan dapat diserap dengan sangat baik.
Co-Authors Amelda Pramezwary Angelia Widhy Angelina, Jacklyn Antonio, Ferdi Christel Natalia Cindy Cindy Djakasaputra, Arifin Fachrurazi Felicia Angelina Goeltom, Vasco Adato H. Jennifer Eve Juliana Juliana Juliana Juliana Juliana, Juliana Ni Nyoman Vinka Utami Nova Bernedeta Sitorus Novia A Nukak Pramezwary, Amelda Pramono, Rudy Putri Esthi Palupi Regine Novania Tandra, Jane Keisya Timba, Yosep Dudedes Valencia, Vallery Vasco A.H Goeltom Vasco Adato H Goeltom Vasco Adato H. Goeltom Yulius, Kevin Gustian