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All Journal Journal of Research on Business and Tourism TRJ (Tourism Research Journal)
Timba, Yosep Dudedes
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Humanities Environmental Science Social Sciences

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Journal : TRJ (Tourism Research Journal)

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From Coast to Highlands: A Cross-Regional SWOT/SOAR Analysis of 14 Indonesian Tourism Villages Yulius, Kevin Gustian; Timba, Yosep Dudedes
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.281

Abstract

This study examines strategic capacities and aspirations of 14 Indonesian tourism villages through a cross-regional SWOT and SOAR analysis. Using a qualitative multiple-case study design, semi-structured interviews was conducted with one Pokdarwis (Tourism Awareness Group) representative per village and reviewed secondary documents, coding data manually in Excel. Thematic analysis identified three core strengths rich natural attractions, distinctive cultural heritage, and active community involvement and three primary weaknesses underdeveloped infrastructure, limited strategic capacity, and low digital promotion. Key opportunities emerged around digital marketing, niche tourism product development, and multi-stakeholder collaboration, while environmental risks and fragmented governance surfaced as major threats. Informants’ aspirations centered on becoming models of eco-cultural tourism, empowering youth, and integrating tradition with modern strategies. Early results include increased homestay revenues, growth of MSMEs, and the revival of cultural events, demonstrating that asset-based planning coupled with targeted capacity building can yield sustainable outcomes. The findings underscore the value of combining diagnostic (SWOT) and forward-looking (SOAR) frameworks to guide community-based tourism development and offer practical insights for policymakers and practitioners aiming to foster inclusive growth, cultural preservation, and ecological resilience. Keywords: community-based tourism, tourism village, SOAR framework, sustainable development, SWOT analysis
Batik Tidayu and the Prospect of Geographical Indication: A Path Toward Sustainable Cultural Tourism in Singkawang Situmorang, Jimmy Muller Hasoloan; Yulius, Kevin Gustian; Timba, Yosep Dudedes
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.287

Abstract

This study explores the potential of Batik Tidayu to be developed as a Geographical Indication (GI) product in the future, with the aim of supporting sustainable cultural tourism in Singkawang, Indonesia. Batik Tidayu is a contemporary textile that reflects the multicultural identity of the city through the fusion of Tionghoa, Dayak, and Melayu traditions. The research employed a qualitative approach, using interviews with the Tourism Office and Dekranasda of Singkawang, supported by document analysis and relevant scholarly literature. The findings indicate that while Batik Tidayu embodies strong cultural heritage value, it currently faces key challenges such as the absence of a producer association (MPIG), lack of product standardization, and limited awareness of communal intellectual property rights. Nevertheless, stakeholders recognize its potential as a cultural asset capable of preserving local identity, empowering artisans, and contributing to the creative economy. The study concludes that collaboration among government, artisans, academics, and communities is essential to prepare Batik Tidayu for GI recognition and to align it with long-term sustainable tourism development. Keywords: Batik, cultural heritage, geographical indication, sustainable tourism
Co-Authors Situmorang, Jimmy Muller Hasoloan Yulius, Kevin Gustian