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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Reinforce: Journal of Sharia Management
Rahmasari, Nur Adinda
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Sosialisasi Diversifikasi dan Strategi Promosi Berbasis E-Marketing dalam Meningkatkan Penjualan Produk Anyaman dari Daun Pandan Hariono, Tholib; Ashoumi, Hilyah; Ardiansyah, Ardiansyah; Jauhari, Muhammad Mubarok; Rahmasari, Nur Adinda; Tania, Nabila Nur; Fadhilah, Binti Ayu
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i1.5292

Abstract

The rapid development of information technology in the globalization era has impacted various aspects of life, including business. In the context of marketing, e-marketing has become essential to expanding market reach and increasing product competitiveness. In Asem Gede Village, pandan leaf weavers—mostly women—face limitations in marketing their products widely. Currently, their pandan leaf crafts are only sold through middlemen and traditional markets, resulting in limited income. This socialization and training program aims to provide an understanding of product diversification and digital marketing strategies, with the goal of increasing the income of these weavers. The results of this activity show a significant increase in participants' understanding of product management and the use of e-marketing strategies. Before the training, many participants were unfamiliar with e-marketing concepts. However, after the socialization, their interest and readiness to adopt digital promotion strategies increased dramatically. Products that were previously limited to mats have now expanded to include bags, tissue boxes, and other high-value items. This socialization has positively impacted the local economy and empowered the community, especially women, by increasing income and preserving traditional skills.
Sosialisasi Diversifikasi dan Strategi Promosi Berbasis E-Marketing dalam Meningkatkan Penjualan Produk Anyaman dari Daun Pandan Hariono, Tholib; Ashoumi, Hilyah; Ardiansyah, Ardiansyah; Jauhari, Muhammad Mubarok; Rahmasari, Nur Adinda; Tania, Nabila Nur; Fadhilah, Binti Ayu
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i1.5292

Abstract

The rapid development of information technology in the globalization era has impacted various aspects of life, including business. In the context of marketing, e-marketing has become essential to expanding market reach and increasing product competitiveness. In Asem Gede Village, pandan leaf weavers—mostly women—face limitations in marketing their products widely. Currently, their pandan leaf crafts are only sold through middlemen and traditional markets, resulting in limited income. This socialization and training program aims to provide an understanding of product diversification and digital marketing strategies, with the goal of increasing the income of these weavers. The results of this activity show a significant increase in participants' understanding of product management and the use of e-marketing strategies. Before the training, many participants were unfamiliar with e-marketing concepts. However, after the socialization, their interest and readiness to adopt digital promotion strategies increased dramatically. Products that were previously limited to mats have now expanded to include bags, tissue boxes, and other high-value items. This socialization has positively impacted the local economy and empowered the community, especially women, by increasing income and preserving traditional skills.
THE INFLUENCE OF LIFESTYLE AND PRICE ON THE PURCHASE DECISION OF THRIFTING GOODS AT OZINGSTYLE THRIFT STORE JOMBANG Rahmasari, Nur Adinda
Reinforce: Journal of Sharia Management Vol. 4 No. 2 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i2.11269

Abstract

Consumers, in the process of making purchasing decisions, tend to pay attention to lifestyle and price. This study aims to identify and analyze the influence of lifestyle and price on purchase decisions of thrifted products at Ozingstyle Thrift Store Jombang. Along with the rising trend of thrifting among consumers, factors such as lifestyle and price have become increasingly important considerations in decision-making. This research employs a quantitative, survey-based method. Data were collected through questionnaires, interviews, and direct observation. The questionnaire was distributed to 100 customers of Ozingstyle Thrift Store Jombang. Data analysis was conducted using multiple linear regression to examine the influence of independent variables (lifestyle and price) on the dependent variable (purchase decision). The results show that lifestyle has a positive and significant influence on purchase decisions, and price also has a positive and significant influence. Furthermore, both lifestyle and price simultaneously have a positive and significant impact on purchase decisions. This study provides implications for the management of Ozingstyle Thrift Store Jombang to pay closer attention to consumer lifestyles and to develop competitive pricing strategies to increase purchase decisions at the store.
Co-Authors ARDIANSYAH ARDIANSYAH Fadhilah, Binti Ayu Hariono, Tholib Hilyah Ashoumi Jauhari, Muhammad Mubarok Tania, Nabila Nur