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p-Index From 2020 - 2025
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All Journal Journal of Tourism and Creativity
Dea Fernanda , Dea Fernanda
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Bauran Pemasaran Wisata Ziarah di Museum Katedral Jakarta dalam Upaya Meningkatkan Daya Tarik Wisatawan Mancanegara Dea Fernanda , Dea Fernanda; Susanto, Prayogo
Journal of Tourism and Creativity Vol. 9 No. 1 (2025): Creative Generation & Destination
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v9i1.50884

Abstract

The Cathedral Museum is the only Catholic religious museum in Jakarta. Located in the Jakarta Cathedral Church in Central Jakarta, the museum narrates the history of Catholicism's development in Indonesia. The research aims to analyze the marketing mix strategy for pilgrimage tourism to enhance the attraction of international tourists to visit the Jakarta Cathedral Museum, thereby increasing the country's foreign exchange earnings. The researcher seeks to further understand the appropriate marketing mix communication strategies. The purpose of this research is to identify suitable marketing mix strategies that can be recommended to the museum. This type of research employs qualitative methods, including data collection through observation, interviews, and documentation. The research utilizes marketing mix theory and communication strategies to make future adjustments. This paper intends to conduct further research on the Jakarta Cathedral Museum to help international tourists learn about and visit the museum. 
Co-Authors Susanto, Prayogo