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All Journal Gema Wiralodra Journal of Tourism and Creativity As-Sidanah : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Hospitality Management E-Amal: Jurnal Pengabdian Kepada Masyarakat
Susanto, Prayogo
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Mix Strategy for Pilgrimage Tourism at the Cathedral Museum Jakarta in Efforts to Enhance the Attraction for International Tourists Susanto, Prayogo; Fernanda, Dea
Gema Wiralodra Vol. 15 No. 2 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i2.721

Abstract

The Cathedral Museum is the only Catholic religious museum in Jakarta. Located in the Jakarta Cathedral Church in Central Jakarta, the museum narrates the history of Catholicism's development in Indonesia. The research aims to analyze the marketing mix strategy for pilgrimage tourism to enhance the attraction of international tourists to visit the Jakarta Cathedral Museum, thereby increasing the country's foreign exchange earnings. The researcher seeks to further understand the appropriate marketing mix communication strategies.The purpose of this research is to identify suitable marketing mix strategies that can be recommended to the museum. This type of research employs qualitative methods, including data collection through observation, interviews, and documentation. The research utilizes marketing mix theory and communication strategies to make future adjustments. This paper intends to conduct further research on the Jakarta Cathedral Museum to help international tourists learn about and visit the museum. Additionally, it aims to apply these findings to other museums and hopes to encourage the establishment of more religious museums that detail the arrival of religions in Indonesia.
PENGELOLAAN DESA WISATA UNTUK MENJADIKAN DESA KOLEANG KABUPATEN BOGOR SEBAGAI DESA WISATA UNGGUL Ardiansyah, Imam; Krisnadi, Antonius Rizki; Iskandar, Hari; Natalia, Dessy; Facrureza, Dewanta; Rosanto, Stephanie; Vishnuvardhana, Vishnuvardhana; Hema, Lamtiar; Djunaid, Ika Suryono; Susanto, Prayogo; Dewantara, Yudhiet Fajar
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3376

Abstract

This community service program was conducted in Koleang Tourism Village, Bogor Regency, with the aim of enhancing the management of the village as a tourist destination. The main objective of this activity was to improve the capacity and skills of local residents in harnessing tourism potential, enabling Koleang Village to develop into a leading tourist village. The methods used included training, mentoring, and workshops involving various stakeholders such as village authorities, local business operators, and the general community. The results of this program demonstrated an increase in residents' understanding and skills in marketing, service, facility management, and tourism product development. Additionally, the program successfully fostered better collaboration between the community and related parties in the development of the tourism village. Consequently, Koleang Village is expected to become a more attractive and competitive tourist destination, ultimately enhancing the local community's welfare
STRATEGI PELATIHAN PENGUATAN EKONOMI UMKM: MENGATASI TANTANGAN PENGEMBANGAN DESA WISATA CIDERUM, BOGOR Ardiansyah, Imam; Dewantara, Yudhiet Fajar; Djunaid, Ika Suryono; Facrureza, Dewanta; Susanto, Prayogo; Krisnadi, Antonius Rizki; Vishnuvardhana, Vishnuvardhana
As-Sidanah Vol 5 No 2 (2023): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v5i2.441-457

Abstract

This study aims to thoroughly assess the effectiveness of a training program in enhancing the economic prospects of the Micro, Small, and Medium Enterprises (UMKM) sector within the picturesque village of Desa Wisata Ciderum, located in Bogor. The research methodology employed here utilizes a comprehensive case study approach, centering on 25 UMKM practitioners who actively participated in a training program focusing on competency development and digital marketing strategies. Data were meticulously gathered through a combination of in-depth interviews and careful observations. Subsequently, a qualitative approach was employed to meticulously analyze the amassed data. The findings unequivocally demonstrated that the training program wielded a significantly positive influence. It led to substantial increases in sales figures, a notable expansion in market reach, and a remarkable enhancement of UMKM brand recognition within the community and beyond. Furthermore, this training initiative proved to be an effective solution in addressing the existing challenges related to limited knowledge and skills within the UMKM sector. It also played a pivotal role in fostering collaborative partnerships among the UMKM practitioners. The conclusions drawn from this research are of paramount importance, offering invaluable insights into the economic development of Desa Wisata Ciderum. By employing effective and sustainable training approaches, this study underscores the potential for further strengthening the UMKM sector, thereby contributing to the overall prosperity of the village.
Pepes Traditional Culinary Tourism Development Strategy in Walahar Village: Strategi Pengembangan Kawasan Wisata Kuliner Tradisional Pepes di Desa Walahar Dewantara, Yudhiet Fajar; Susanto, Prayogo; Santika, Santika
Jurnal Ilmiah Hospitality Management Vol. 15 No. 1 (2024): December 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v15i1.293

Abstract

Walahar Village, located as an entrance to Pantura and an alternative route to Central Java or Jakarta, holds significant potential for the development of traditional culinary tourism, particularly through its Pepes dishes. The village is also home to the Walahar Dam, a popular tourist destination built by the Dutch, making it an attractive location for both historical and culinary tourism. This paper aims to determine the best strategy to develop Pepes-based culinary tourism in Walahar Village, using SWOT analysis to explore the strengths, weaknesses, opportunities, and threats involved.   The study identifies several key strategies for regional development. These include producing content to promote traditional village food, culinary techniques, and production processes, and encouraging local government involvement in creating signage to guide visitors. Additionally, the creation of an icon connected to Walahar Village’s Pepes culinary heritage, potentially through "Instagrammable" features, is crucial to attract younger tourists who engage with visual content on social media. The research also highlights the importance of leveraging electronic media and the internet, including developing websites and social media platforms to enhance promotion and visibility. By incorporating these strategies, the development of Pepes culinary tourism in Walahar Village can capitalize on its rich cultural heritage and its position as a popular travel route, boosting local tourism and economic growth. The findings suggest a comprehensive approach that combines community involvement, infrastructure improvement, and digital marketing to successfully promote Walahar’s culinary offerings while ensuring sustainable tourism development.
Culinary Potential of Traditional Lotek as Culinary Tourism Attraction in Karawang Regency (case study: Lotek Ci Apang) Susanto, Prayogo; Dewantara, Yudhiet Fajar; Chandra, Carine; Handoko, Syheravi
Gema Wiralodra Vol. 16 No. 1 (2025): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v16i1.789

Abstract

Lotek Ci Apang is a restaurant with lotek as its main menu. Lotek itself is a traditional culinary dish originating from West Java, making it a familiar food in the West Java region. This study aims to explore the potential of lotek as a culinary tourism attraction in Karawang Regency, which will become one of the culinary tourism attractions in Karawang Regency. Therefore, the researcher wants to know more about the potential of culinary tourism attractions at Lotek Ci Apang. The purpose of this study is to determine the potential of culinary tourism attractions by using the 4A analysis method. This type of research uses a qualitative method with data collection through observation, interviews, and documentation. The analysis uses the theory of tourist attractions to determine the potential of traditional cuisine. This paper aims to analyze Lotek Ci Apang restaurant to determine the potential of traditional cuisine as a tourist attraction from the restaurant owner, which will later develop culinary tourism in Karawang Regency through lotek dishes.
Analyzing the Implementation of Internet of Things to Enhance Service Quality at Bobocabin The Tavia, Bogor Liora, Fernanda; Susanto, Prayogo
Gema Wiralodra Vol. 16 No. 1 (2025): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v16i1.811

Abstract

Bobocabin The Tavia is a glamping accommodation that combines the concept of staying in nature with Internet of Things (IoT) based technology. Using a qualitative approach with a phenomenological method, this study explores how the implementation of Internet of Things systems supports service quality improvement from the perspective of guests and operational staff. Data collection techniques include in-depth interviews, direct observation, and documentation.The results of the study indicate that the six main dimensions of the Internet of Things such as connectivity, interactivity, comfort, security, intelligence, and telepresence contribute significantly to the five dimensions of service quality based on the SERVQUAL model, namely reliability, tangibles, responsiveness, assurance, and empathy. Features such as smart lamps, smart glass, B-pad, and QR code door locks allow guests to independently and in real-time control their cabin environment. However, some technical challenges remain, such as delayed responses from smart lamps and connectivity issues. This study offers practical insights for accommodation providers, particularly in technology-based glamping services, to support digital tourism. Additionally, the findings serve as an academic reference for future research on IoT integration in enhancing service quality in the tourism sector.
Strategi Bauran Pemasaran Wisata Ziarah di Museum Katedral Jakarta dalam Upaya Meningkatkan Daya Tarik Wisatawan Mancanegara Dea Fernanda , Dea Fernanda; Susanto, Prayogo
Journal of Tourism and Creativity Vol. 9 No. 1 (2025): Creative Generation & Destination
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v9i1.50884

Abstract

The Cathedral Museum is the only Catholic religious museum in Jakarta. Located in the Jakarta Cathedral Church in Central Jakarta, the museum narrates the history of Catholicism's development in Indonesia. The research aims to analyze the marketing mix strategy for pilgrimage tourism to enhance the attraction of international tourists to visit the Jakarta Cathedral Museum, thereby increasing the country's foreign exchange earnings. The researcher seeks to further understand the appropriate marketing mix communication strategies. The purpose of this research is to identify suitable marketing mix strategies that can be recommended to the museum. This type of research employs qualitative methods, including data collection through observation, interviews, and documentation. The research utilizes marketing mix theory and communication strategies to make future adjustments. This paper intends to conduct further research on the Jakarta Cathedral Museum to help international tourists learn about and visit the museum. 
Strategi Bauran Pemasaran Kuliner Lotek dalam Meningkatkan Wisata Kuliner di Kabupaten Karawang: (Studi Kasus Lotek Ci Apang) Susanto, Prayogo; Sasmita, Merin
Journal of Tourism and Creativity Vol. 7 No. 2 (2023): Marine Tourism
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v7i2.39918

Abstract

Penelitian ini memiliki sebuah tujuan untuk mengetahui strategi bauran pemasaran pada rumah makan Lotek Ci Apang di Kabupaten Karawang Jawa Barat untuk meningkatkan kuliner lokal. Tujuan penelitian ini sesuai dengan rumusan masalah, penelitian ini menggunakan metode kualitatif dengan pengumpulan data dengan cara triangulasi yaitu wawancara, observasi langsung ke tempat dan melakukan dokumentasi, teknik analisis data dan penarikan simpulkan dijadikan sebuah tabel Triangulasi untuk menyimpulkan informasi yang diperoleh dari berbagai pihak. Hasil penelitian menunjukkan bahwa strategi bauran pemasaran yang dilakukan Lotek Ci Apang didasari pada bauran pemasaran 7P (Product, Price, Promotion, Place, People, Process, Physical Evidence) untuk mengembangkan kuliner lokalnya terutama lotek. Maka strategi bauran pemasaran yang dilakukan pada rumah makan Lotek Ci Apang bisa membantu dan mengembangkan mengenai kuliner lokal yang didasari dari indikator bauran pemasaran.
Co-Authors Antonius Rizki Krisnadi Chandra, Carine Dea Fernanda , Dea Fernanda DESSY NATALIA Dewantara, Yudhiet Fajar Djunaid, Ika Suryono Facrureza, Dewanta Fernanda, Dea Handoko, Syheravi Hema, Lamtiar Imam Ardiansyah Iskandar, Hari Liora, Fernanda Rosanto, Stephanie Santika Santika Sasmita, Merin Vishnuvardhana, Vishnuvardhana