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All Journal Berajah Journal Amarasi : Jurnal Desain Komunikasi Visual Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Sinta Dewi, Ni Putu
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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INTENSITAS PENGUNAAN TIKTOK DAN KREATIVITAS MAHASISWA PRODI DESAIN KOMUNIKASI VISUAL Miyarta Yasa, I Nyoman; Sinta Dewi, Ni Putu
Berajah Journal Vol. 5 No. 1 (2025): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v5i1.551

Abstract

TikTok has become a highly popular social media platform with a strong appeal among users. Beyond serving as a space for self-expression, TikTok also functions as an important medium for fostering creativity. Therefore, this study aims to explore the influence of TikTok in this regard. The research employs a persuasive communication approach, focusing on three dimensions: cognitive, affective, and conative. Using a quantitative method, data were collected through offline questionnaires completed by 30 Visual Communication Design students from Bumigora University who are active TikTok users. The sample was selected using purposive sampling technique. The analysis results indicate that TikTok has a positive impact in supporting the development of students’ creativity.
Storytelling Sebagai Strategi Kampanye Non-Komersial Dalam Pelatihan Peningkatan Keterampilan Komunikasi Publik Di Kabupaten Lombok Barat Sinta Dewi, Ni Putu; Artana, I Made Agus
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This community service program aims to enhance the public communication skills of the target participants through the application of storytelling as a non-commercial campaign strategy. The main problem addressed is the limited ability of participants to construct persuasive, contextual, and impactful narratives that are relevant to social issues within their communities. The implementation method employs a participatory–practice-based approach that integrates training sessions, hands-on practice, and measurable evaluation. The program begins with a needs assessment using pre-training questionnaires, followed by the delivery of materials on public communication, storytelling principles, persuasive narrative techniques, and digital media–based non-commercial campaign strategies. Evaluation is conducted through pre-tests and post-tests, skill observation, and assessment of campaign narrative outputs. The results indicate a significant improvement in participants’ cognitive, affective, and conative aspects, particularly in their ability to develop campaign narratives that are relevant, emotionally engaging, and grounded in local cultural contexts. In addition, the program fosters positive attitudinal changes and participants’ readiness to implement storytelling in public communication activities. This community service initiative provides a practical contribution to strengthening community communication capacity and has the potential to be further developed through sustained mentoring and digital media integration to broaden its social impact.
Analisis Karakter Kaoruko Waguri Dalam Anime Kaoru Hana Wa Rin To Saku: Studi Visual Narrative Sakila Dewi, Aprilia; Fathoni, Muhammad; Sinta Dewi, Ni Putu
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 7 No 1 (2026): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v7i1.6188

Abstract

Anime merupakan salah satu bentuk budaya popular yang tidak hanya berfungsi sebagai hiburan, tetapi juga sebagai sarana ekpresi artistik dan komunikasi budaya yang kompleks melalui visual naratifnya. salah satu anime yang menarik untuk dianalisis adalah Kaoru Hana Wa Rin To saku khususnya pada karakter utamanya yakni Kaoruko Waguri. Karakter Kaoruko Waguri menjadi pusat perhatian utama dalam anime ini karena representasinya sebagai sosok perempuan Jepang modern yang ideal dan penuh makna simbolik. Tujuan penelitian ini adalah untuk menganalisis karakter Kaoruko Waguri menggunakan pendekatan visual narrative Trischa Goodnow, teori representasi Stuard Hall, dan teori mitos kecantikan Naomi Wolf. Kualitatif deskriptif digunakan sebagai metode dan pengumpulan data berupa observasi terhadap 13 episode anime dan studi kepustakaan. Analisis dilakukan terhadap visual dan narative karakter kaoruko waguri yang meliputi bentuk wajah, busana, framing, pencahayaan dan juga kebiasaan karakter. Hasil penelitian menunjukkan bahwa karakter Kaoruko Waguri di bangun berdasarkan pada estetika kawaii yang berfokus pada kesan kepolosan dan kelembutan. Kaoruko waguri juga representasi kecantikan alami wanita jepang melalui perilaku sopan dan rendah hati. Ditemukan juga mitos kecantikan pada karakter kaoruko waguri yang terkadang menentang dan kadang juga sesuai dengan mitos tersebut. Dengan demikian, karakter Kaoruko Waguri mereprsentasikan kecantikan wanita jepang ideal yang tidak hanya berpatokan pada standar fisik.
Co-Authors Artana, I Made Agus I Nyoman Miyarta Yasa Muhammad Fathoni, Muhammad Sakila Dewi, Aprilia