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PERAN STOTYTELLING DALAM MENYUSUN DAN MEMPERTAHANKAN INDENTITAS BRAND HERITAGE DI DESTINASI WISATA MUSEUM RAJA ALI HAJI, KOTA BATAM Mulyadi, Tirta; Wahyudi Ilham; Hari Sandi Atmaja; Haufi Sukmamedian; Syafruddin Rais; Yusakh Yama Langi
Journal of Innovation Research and Knowledge Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

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Abstract

Penelitian ini dilakukan untuk menelusuri serta merancang strategi storytelling yang optimal dalam mendukung peran Museum Raja Ali Haji sebagai media edukasi dan objek wisata budaya di Kota Batam. Dengan pendekatan deskriptif kualitatif, penelitian ini menggabungkan teknik observasi langsung, wawancara mendalam, serta telaah pustaka guna mengidentifikasi potensi kisah-kisah sejarah dan budaya Melayu yang dapat dikemas melalui teknik penceritaan. Temuan menunjukkan bahwa penggunaan storytelling yang mengangkat nilai-nilai lokal, seperti riwayat hidup Raja Ali Haji dan warisan budaya Melayu, mampu meningkatkan daya tarik museum, memperkuat jati diri budaya, serta mendorong partisipasi aktif dari pengunjung, khususnya generasi muda. Studi ini merekomendasikan pengembangan narasi dalam bentuk visual dan audio, peningkatan kapasitas pemandu wisata, serta pemanfaatan teknologi digital guna menciptakan pengalaman kunjungan yang lebih mendalam. Oleh karena itu, storytelling dinilai sebagai strategi yang efektif dalam memperkuat peran museum sebagai pusat pembelajaran dan destinasi budaya yang relevan dan berkelanjutan.
Enhancing Social Solidarity And Self-Reliance Through The Distribution Of Basic Food Aid At Al Amani Orphanage Batam City Mulyadi, Tirta; Ilham, Wahyudi; Hari Sandi; Yusakh Yama Langi; Bowen Algren Wuysang
JURNAL KEKER WISATA Vol. 3 No. 2 (2025): JULI 2025
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v3i2.387

Abstract

This community engagement initiative was designed to enhance social cohesion and promote self-sufficiency among the residents of the Al Amani Orphanage in Batam City through the structured distribution of staple food packages. The program emerged from the pressing need to assist economically disadvantaged children while simultaneously cultivating a spirit of collective responsibility and empathy within the broader community. The implementation involved not only the delivery of essential food supplies but also the facilitation of educational activities aimed at reinforcing the importance of mutual support and shared social values. Furthermore, the initiative encouraged the development of sustainable, community-based self-help practices. The outcomes of this program suggest that beyond fulfilling immediate nutritional needs, the activities contributed significantly to raising social awareness, reinforcing the ethos of social care, and fostering collaborative engagement. This demonstrates that even small-scale, community-driven interventions possess the potential to meaningfully contribute to the construction of inclusive, compassionate, and resilient social structures. Keywords: Community Engagement, Social Cohesion, Al Amani Orphanage
Trendy Drink Creations: Easy, Delicious, and Attractive for the Students Of SMK AlJabar Batam Sipayung, Natal Olotua; Dailami; Moh. Thandzir; Tito Pratama; Yusakh Yama Langi
JURNAL KEKER WISATA Vol. 3 No. 2 (2025): JULI 2025
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v3i2.398

Abstract

Currently, trendy beverages such as mocktails are becoming increasingly popular among teenagers, especially high school students. Mocktails are non-alcoholic drinks that are appealing due to their aesthetic appearance, attractive colors, and refreshing taste. This community service activity at SMK Aljabar Batam aims to provide education on how to create trendy drinks that are simple, delicious, and visually attractive using basic techniques such as pouring and muddling. The training also introduces various drink-making tools such as the muddler, jigger, and mixing glass. Through this program, students are expected to acquire basic skills in drink mixing, understand flavor combinations, and enhance their creativity in presentation. Moreover, this activity also aims to foster an entrepreneurial spirit, encourage independence, and open business opportunities in the creative industry sector.