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Pratiwi, Aqlia
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Ulasan Pengunjung Online terhadap Adopsi Informasi oleh Wisatawan Muda Pratiwi, Aqlia; Prasetyo, Bambang Dwi; Hussein, Ananda Sabil
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.865

Abstract

The rapid growth of digital platforms in Indonesia has changed the way young travelers adopt information. Young travelers increasingly rely on user-generated content available on digital platforms, particularly Online Consumer Reviews (OCR) such as Google Reviews. This study examines the impact of the central route dimensions, which are part of the Elaboration Likelihood Model (ELM) message processing route, on the information adoption behavior of young travelers visiting the Millennium Glow Garden tourist attraction, a popular destination among youth due to its high-tech offerings. The study uses data from 385 respondents who have visited this destination with the help of Google Reviews. Multiple linear regression analysis was conducted on the six central route dimensions: information timeliness, information understandability, information relevance, information accuracy, value-added information, and information completeness. The findings provide strong evidence that timely, easily understandable, relevant, accurate, value-added, and complete information significantly influences the information adoption behavior of young travelers. These findings confirm the applicability of central route processing in the ELM within the context of tourism, particularly among young travelers who are closely tied to the digital evolution.
Changes in the Dynamics of Indonesian Tourists Regarding the Information Adoption Process in the Digital Era Pratiwi, Aqlia; Prasetyo, Bambang Dwi; Hussein, Ananda Sabil
JAMBURA GEO EDUCATION JOURNAL Volume 6, Issue 2 (2025): Jambura Geo Education Journal (JGEJ)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jgej.v6i2.31271

Abstract

In the age of abundant information, tourists increasingly turn to digital reviews to make quick informed decisions about destinations, but how these reviews shape their choices remains an important but underexplored topic. This study investigates the influence of the peripheral route from the Elaboration Likelihood Model (ELM), focusing on the dimensions of Information Quantity and Product Ranking, on information adoption by tourists for the Milenial Glow Garden. The findings demonstrate that a high volume of reviews and favorable product ratings act as significant peripheral cues, guiding tourists' decision-making processes, particularly when they lack the motivation or ability to engage in deep cognitive processing. Aligning with ELM, it is evident that in the digital realm, tourists often rely on social proof—specifically review quantity and ratings—as a faster, more convenient means of decision-making. The study further reveals that younger tourists (aged 18 to 35) are especially influenced by review quantity and ratings, opting for decisions based on aggregated information. These cues enhance tourists’ perceptions of a destination’s credibility and appeal, especially for those motivated by FOMO (Fear of Missing Out) and seeking modern, high-tech experiences. The results underline the growing reliance on digital information in the decision-making process, with review volume and star ratings significantly shaping urban tourists' perceptions and choices. This research provides valuable insights for digital tourism marketing, offering strategies for destination managers like Milenial Glow Garden to attract tourists who rely on heuristics, creating tech-driven and engaging tourism experiences.
Co-Authors Ananda Sabil Hussein Bambang Dwi Prasetyo