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Leadership Di Era Digital Muh Naufal Mahfuuzhoh; Bintang Taufik Bisri; Hasna Risa; Mada Aditia Wardhana
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2032

Abstract

Digital disruption demands leadership that can adapt to technological transformation, especially in learning organizations such as education, health, and government institutions. This study aims to map the concept of digital leadership, identify research gaps, and provide future research recommendations. The research method used is a Systematic Literature Review (SLR) and content analysis of 728 selected articles from 2016–2024 obtained via Crossref and Publish or Perish. The results indicate that digital leadership requires the integration of e-leadership skills, digital literacy, and social media-based communication. The study identifies gaps such as the lack of longitudinal studies, contextual analysis of specific platforms, and the absence of an integrative framework between digital literacy and communication patterns. The main contribution of this study is a conceptual framework for digital leadership and directions for future research in learning organizations. These findings are essential for designing adaptive strategies to face technological disruption systematically and sustainably.
Pengaruh Ketersediaan Kuliner UMKM pada Berbagai Platform Online terhadap Keputusan Pembelian Konsumen Hasna Risa Bilqis Aulia; Muh. Naufal Mahfuuzhoh; Dhio Gusty Miranda; Bintang Taufik Bisri
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 2 (2026): April: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i1.1231

Abstract

The development of online platforms has transformed consumer purchasing behavior, including in the culinary MSME sector. Product availability across multiple online platforms has become an important factor influencing consumers’ purchasing decisions. This study aims to analyze the effect of the availability of culinary MSME products on various online platforms on consumer purchasing decisions. This research employs a quantitative approach using an explanatory research method. Data were collected through questionnaires distributed to consumers who had purchased culinary MSME products via more than one online platform. Data analysis techniques included validity testing, reliability testing, simple linear regression analysis, and hypothesis testing (t-test). The results indicate that the availability of culinary MSME products on various online platforms has a positive and significant effect on consumer purchasing decisions. These findings suggest that the easier culinary MSME products are to find, access, and consistently available across multiple online platforms, the higher the likelihood of consumers making purchasing decisions. This study is expected to contribute theoretically to digital marketing literature and provide practical insights for culinary MSMEs in developing effective multi-platform marketing strategies.