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All Journal Jurnal Ekonomi, Teknologi dan Bisnis Journal of Digital Marketing and Search Engine Optimization Indonesian Cyber Law Review Journal of Sharia Micro Enterprise and Cooperation
Rohimi, Upit Elya
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Astronomy Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering

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The Implementation of SEO and SEM in Digital Marketing Strategy to Increase Online Business Visibility Rohimi, Upit Elya
Journal of Digital Marketing and Search Engine Optimization Vol. 1 No. 1 (2024): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v1i1.5

Abstract

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have become essential components of digital marketing strategies, particularly for businesses aiming to enhance their online visibility and competitiveness in an increasingly saturated digital marketplace. This study explores how SEO and SEM can be effectively implemented to improve a business's discoverability, brand awareness, and ultimately drive customer engagement and conversions. The paper examines the principles of SEO—such as keyword optimization, content relevance, backlink quality—and how they contribute to organic search rankings. In parallel, the effectiveness of SEM practices, including paid search advertising, keyword bidding, and ad targeting strategies, is analyzed to evaluate how they complement organic efforts. Using a mixed-method approach that includes literature review and industry case studies, the study identifies best practices, common challenges, and key performance indicators (KPIs) used to measure success. The findings suggest that an integrated SEO and SEM approach yields the most substantial improvements in traffic quality and business visibility when strategies are aligned with user intent and market trends. The paper concludes with actionable recommendations for digital marketers to optimize both organic and paid search efforts in synergy, thereby enhancing long-term business growth and digital footprint.
Artificial Intelligence and Cybersecurity Regulation in Indonesia: Towards an Adaptive Legal Framework Rohimi, Upit Elya
Indonesian Cyber Law Review Vol. 2 No. 1 (2025): Indonesian Cyber Law Review
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/iclr.v2i1.14

Abstract

The development of artificial intelligence (AI) technology has become a major catalyst for digital transformation in Indonesia. However, the accelerated adoption of AI has not been matched by regulatory readiness, especially in the legal and cybersecurity aspects. The national legal framework is still sectoral and has not been able to address the complexity of risks from AI systems implemented in various public and private sectors. This research aims to: (1) identify regulatory weaknesses in monitoring the use of AI in Indonesia; (2) formulate an integrative legal framework between AI regulation and cyber law that is adaptive to technological developments; and (3) provide policy recommendations based on international practices. This research method uses a normative-empirical legal approach with a combination of documentation studies, comparative analysis of international regulations, and semi-structured interviews with experts. The results show that Indonesia experiences significant regulatory gaps, particularly in the application of the principles of transparency, accountability, and AI risk management. Compared to the European Union and the United States, AI regulations in Indonesia are still at the declarative stage without adequate enforcement mechanisms. This study recommends the establishment of a risk-based national legal framework accompanied by the strengthening of independent oversight institutions, AI technical standards, and multi-stakeholder involvement in the regulatory process. These findings are expected to serve as the basis for the development of legal policies that are more adaptive, responsive, and secure to advances in AI technology and the dynamics of cyber threats in Indonesia.
The Impact of the SAPUKU Program on the Economic Empowerment of Local Communities in Kuningan Regency: Plastic Waste Management as a Sustainable Solution Rohimi, Upit Elya
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 6 (2025): JETBIS : Journal of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i6.200

Abstract

The environmental crisis triggered by plastic waste has become a global problem that threatens the sustainability of ecosystems and human health. Accumulated plastic waste causes damage to flora and fauna, disrupts marine and terrestrial ecosystems, and exacerbates climate change. At the local level, Kuningan Regency faces similar challenges by producing 121,940.66 tons of waste per day in 2015. The SAPUKU program launched by the Kuningan Regency Government aims to address this problem through a collective approach that involves all elements of society. This research aims to analyze the impact of the SAPUKU program on the economic empowerment of local communities and identify its success factors. The research method used is qualitative with descriptive design, collecting data through surveys and interviews. The results showed that the program successfully increased community income through the management of recycled plastic waste, increased environmental awareness, and strengthened community involvement. However, challenges related to recycling facilities and infrastructure are still obstacles that need to be improved. This research contributes to the development of community-based waste management policies, supports the circular economy, and enriches the theory of environment-based economic empowerment.
The Impact of the SAPUKU Program on the Economic Empowerment of Local Communities in Kuningan Regency: Plastic Waste Management as a Sustainable Solution Rohimi, Upit Elya
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 6 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i6.200

Abstract

The environmental crisis triggered by plastic waste has become a global problem that threatens the sustainability of ecosystems and human health. Accumulated plastic waste causes damage to flora and fauna, disrupts marine and terrestrial ecosystems, and exacerbates climate change. At the local level, Kuningan Regency faces similar challenges by producing 121,940.66 tons of waste per day in 2015. The SAPUKU program launched by the Kuningan Regency Government aims to address this problem through a collective approach that involves all elements of society. This research aims to analyze the impact of the SAPUKU program on the economic empowerment of local communities and identify its success factors. The research method used is qualitative with descriptive design, collecting data through surveys and interviews. The results showed that the program successfully increased community income through the management of recycled plastic waste, increased environmental awareness, and strengthened community involvement. However, challenges related to recycling facilities and infrastructure are still obstacles that need to be improved. This research contributes to the development of community-based waste management policies, supports the circular economy, and enriches the theory of environment-based economic empowerment.
Artificial Intelligence and Cybersecurity Regulation in Indonesia: Towards an Adaptive Legal Framework Rohimi, Upit Elya
Indonesian Cyber Law Review Vol. 2 No. 1 (2025): Indonesian Cyber Law Review
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/iclr.v2i1.14

Abstract

The development of artificial intelligence (AI) technology has become a major catalyst for digital transformation in Indonesia. However, the accelerated adoption of AI has not been matched by regulatory readiness, especially in the legal and cybersecurity aspects. The national legal framework is still sectoral and has not been able to address the complexity of risks from AI systems implemented in various public and private sectors. This research aims to: (1) identify regulatory weaknesses in monitoring the use of AI in Indonesia; (2) formulate an integrative legal framework between AI regulation and cyber law that is adaptive to technological developments; and (3) provide policy recommendations based on international practices. This research method uses a normative-empirical legal approach with a combination of documentation studies, comparative analysis of international regulations, and semi-structured interviews with experts. The results show that Indonesia experiences significant regulatory gaps, particularly in the application of the principles of transparency, accountability, and AI risk management. Compared to the European Union and the United States, AI regulations in Indonesia are still at the declarative stage without adequate enforcement mechanisms. This study recommends the establishment of a risk-based national legal framework accompanied by the strengthening of independent oversight institutions, AI technical standards, and multi-stakeholder involvement in the regulatory process. These findings are expected to serve as the basis for the development of legal policies that are more adaptive, responsive, and secure to advances in AI technology and the dynamics of cyber threats in Indonesia.
Relationship between Risk Management and Microenterprise Sustainability in the Creative Economy Sector Asikin, Muhamad Zaenal; Rohimi, Upit Elya
Journal of Sharia Micro Enterprise and Cooperation Vol. 2 No. 1 (2025): Journal of Sharia Micro Enterprise and Cooperation
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/jsmec.v2i1.7

Abstract

This study aims to analyze the relationship between risk management and sustainability of micro businesses in the creative economy sector. This study used a quantitative method with an associative approach and cross-sectional design to collect data from 40 micro-enterprise respondents in the creative economy sector in Cirebon. Data were collected through questionnaires and in-depth interviews, and analyzed using multiple linear regression, multicollinearity test, heteroscedasticity, coefficient of determination (R²), and hypothesis testing. The results show that risk management has a significant effect on microenterprise sustainability, with a regression coefficient of 2.00, indicating that improvements in risk management can increase microenterprise sustainability. The t-test and F-test showed strong significance on the risk management variable. The implications of this study provide insights to micro merchants and policy makers on the importance of better risk management implementation, as well as how technology can play a role in risk mitigation. This study also contributes to the development of risk management theory and opens room for further research on the role of digitalization in microenterprise risk management.
The Effect of Product Innovation and Marketing Networks on Increased Micro Business Income Rohimi, Upit Elya; Widya, Widya
Journal of Sharia Micro Enterprise and Cooperation Vol. 2 No. 1 (2025): Journal of Sharia Micro Enterprise and Cooperation
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/jsmec.v2i1.8

Abstract

Micro businesses have a vital role in supporting the national economy, but still face challenges in increasing income due to lack of product innovation and limited marketing networks. This study aims to analyze the effect of product innovation and marketing networks on increasing micro business income in Cirebon City. The method used is a quantitative approach with probability sampling technique, involving 65 respondents of micro business actors. Data analysis techniques include classical assumption test, multiple linear regression, coefficient of determination, as well as t test and F test. The results showed that both product innovation and marketing network had a positive and significant effect on micro business income, with a simultaneous contribution of 71.2%. The implications of these findings indicate the importance of a combination of innovative strategies and the expansion of marketing networks in driving the financial performance of micro enterprises. This research provides practical contributions for MSME actors as well as theoretical implications for strengthening the concept of innovation and marketing integration in the context of micro-entrepreneurship.
The Social Role of Cooperatives in Residents' Economic Empowerment: A Qualitative Study in the Cirebon Traditional Fishermen Community Azis, Irfan; Rohimi, Upit Elya
Journal of Sharia Micro Enterprise and Cooperation Vol. 2 No. 1 (2025): Journal of Sharia Micro Enterprise and Cooperation
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/jsmec.v2i1.10

Abstract

Traditional fishing communities are among the most economically vulnerable groups, especially amidst the pressures of climate change, limited market access, and the dominance of middlemen. In the midst of these challenges, cooperatives are present as an alternative economic institution that has the potential to strengthen the bargaining power and solidarity of coastal communities. This study aims to examine the social role of cooperatives in the process of economic empowerment of traditional fishing communities in Cirebon. The method used is qualitative with a case study approach, through in-depth interviews, participatory observation, and documentation of active cooperative members. The results show that cooperatives not only function as providers of access to capital, but also as reinforcers of social solidarity, spaces for democratic participation, and means of local economic transformation that reduce dependence on middlemen. Cooperatives encourage collective behavioral change and shape a more equitable socio-economic structure. The implications of this research support the development of community-based policies and the expansion of social-based cooperative models to improve the economic resilience of coastal areas. In addition, this study opens up opportunities for further research on cooperative digitalization and adaptive cooperative models in the era of a sustainable maritime economy.
Co-Authors Asikin, Muhamad Zaenal Azis, Irfan Widya Widya, Widya