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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Riset Manajemen dan Bisnis
Rico Kuntag, Jacobus
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Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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BUSINESS DEVELOPMENT STRATEGIES FOR SAGO PROCESSING IN MERAUKE REGENCY: A BUSINESS MODEL CANVAS AND SWOT ANALYSIS Rico Kuntag, Jacobus; Fernando Richard, Yumiad; Awal, Muhammad
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 7 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i7.2926

Abstract

This study aims to identify and analyze business development strategies for sago processing in Merauke Regency to enhance competitiveness and sustainability. Utilizing the Business Model Canvas method and SWOT analysis, the study reveals key challenges in production management, including limited processing technology, financial management issues, and marketing management constraints. To address these challenges, investment in advanced technology, managerial training, and effective marketing strategies are required. This research provides practical guidelines for sago processing business actors and contributes academically to the fields of sustainable marketing and SME development.
Sustainability Discourse Analysis Using the AIDA Model in Le Minerale’s Brand Communication Rico Kuntag, Jacobus; Sijabat, Survey; Hyronimus Ama Longgy, Dodhy; Evelin Giovani
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 2, Desember 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i2.8780

Abstract

Abstract. Sustainability discourse has become a key component of brand communication in the bottled water industry, where environmental responsibility is often used to legitimise consumption. Through packaging, advertising, and digital media, brands construct images of purity, safety, and ecological care, even though consumers may not critically assess such claims. This study analyses how Le Minerale’s sustainability communication is constructed and how these messages are understood and trusted by consumers in Merauke. Using Critical Discourse Analysis based on Fairclough’s three-dimensional framework integrated with the AIDA model, this study examines textual and visual elements from packaging, the official website, and video advertisements, supported by a consumer survey. The findings show that sustainability is constructed through natural imagery, claims of mountain water purity, and recyclable packaging technology. Across the AIDA stages, consumer responses are shaped through symbolic and moral appeals. Survey results indicate that consumers generally trust these sustainability claims, despite limited understanding of technical terms. This suggests that sustainability discourse primarily functions as a marker of moral and social identity rather than as substantive environmental education.
Co-Authors Awal, Muhammad Evelin Giovani Fernando Richard, Yumiad Hyronimus Ama Longgy, Dodhy Sijabat, Survey