Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Vol. 4 No. 7 (2025)

BUSINESS DEVELOPMENT STRATEGIES FOR SAGO PROCESSING IN MERAUKE REGENCY: A BUSINESS MODEL CANVAS AND SWOT ANALYSIS

Rico Kuntag, Jacobus (Unknown)
Fernando Richard, Yumiad (Unknown)
Awal, Muhammad (Unknown)

Article Info

Publish Date
12 Jun 2025

Abstract

This study aims to identify and analyze business development strategies for sago processing in Merauke Regency to enhance competitiveness and sustainability. Utilizing the Business Model Canvas method and SWOT analysis, the study reveals key challenges in production management, including limited processing technology, financial management issues, and marketing management constraints. To address these challenges, investment in advanced technology, managerial training, and effective marketing strategies are required. This research provides practical guidelines for sago processing business actors and contributes academically to the fields of sustainable marketing and SME development.

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Journal Info
Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Website

Abbrev

SIBATIK

Publisher

CV. LAFADZ JAYA

Subject

Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

SIBATIK JOURNAL merupakan jurnal ilmiah populer bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan yang terbit setiap bulan. SIBATIK JOURNAL menerima naskah hasil penelitian dan hasil kajian yang memunculkan gagasan-gagasan ilmiah dan aktual di bidang Sosial, Ekonomi, Budaya, Teknologi, dan ...