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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Hasna Asih Namiroh
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Niat Keberlanjutan Penggunaan Aplikasi myIM3 pada Generasi Z di Solo Raya Hasna Asih Namiroh; Novel Idris Abas
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8844

Abstract

This study aims to analyze the influence of promotion offers, perceived utility, personalization, and social support on hedonic value and continuance intention in using the myIM3 application. The subjects of this research are active users of the myIM3 application. The method used is a quantitative approach was employed through a survey of 250 active users selected using purposive sampling. The research instrument consisted of a questionnaire covering respondent demographics, perceptions of the study variables, hedonic value, and continuance intention. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The results indicate that promotion offers and perceived utility have a significant influence on hedonic value. Furthermore, hedonic value significantly affects continuance intention. However, social support does not show a significant effect on hedonic value, and personalization does not significantly influence continuance intention. This study contributes theoretically by extending the literature on factors influencing hedonic value and continuance intention in the context of mobile application usage, particularly myIM3. Additionally, the findings provide practical implications for myIM3 app developers and marketers in designing more effective strategies to enhance user satisfaction and loyalty.
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian MS Glow di Solo Hasna Asih Namiroh; Mirzam Arqy Ahmadi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i1.1487

Abstract

The objective of this research is to evaluate the impact of brand image and product quality on consumer purchasing decisions regarding MS Glow products in Solo. A positive brand image can enhance consumers' trust in a particular brand; however, product quality remains the primary determinant of satisfaction and choice among consumers. Using qualitative methodology with phenomenological approach, the study aims to understand consumers’ experiences and perspectives towards MS Glow products. The findings indicate that strong brand images, such as reliable reputation and consumer confidence, significantly influence purchase decisions. Additionally, product qualities including durability, performance, design, and innovative features play crucial roles in consumer decision-making processes. This research is expected to help companies develop better marketing strategies to meet individual customer needs effectively.
Co-Authors Mirzam Arqy Ahmadi Novel Idris Abas