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Surya Adi Nugroho
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Economics, Econometrics & Finance

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Strategi Induk dalam Perencanaan Jangka Panjang: Studi Praktik Usaha Pengolahan Kopi di Bangka Belitung Iren Ajeng; Sipa Aulia; Surya Adi Nugroho; Indah Noviyanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6157

Abstract

This study uses a descriptive qualitative approach to understand managerial practices through in-depth interviews, participant observation, and documentation of KopJel One coffee business actors. This study aims to analyze the master strategy applied in long-term planning in coffee businesses in Bangka Belitung. The results of this study indicate that business owners apply a differentiation strategy to increase sales of coffee products, such as through product innovation, quality improvement, and local supplier support. In addition, a key component of their long-term strategy is the implementation of an intense growth strategy through market penetration and product development. This study highlights the importance of a strategy that is in line with the state of the business environment and the company's internal capabilities. The implications of this phenomenon can be a guide for MSME actors in the agricultural sector when they consider business strategies.
Co-Authors Indah Noviyanti Iren Ajeng Sipa Aulia