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All Journal JIMEK Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Surya Adi Nugroho
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Induk dalam Perencanaan Jangka Panjang: Studi Praktik Usaha Pengolahan Kopi di Bangka Belitung Iren Ajeng; Sipa Aulia; Surya Adi Nugroho; Indah Noviyanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6157

Abstract

This study uses a descriptive qualitative approach to understand managerial practices through in-depth interviews, participant observation, and documentation of KopJel One coffee business actors. This study aims to analyze the master strategy applied in long-term planning in coffee businesses in Bangka Belitung. The results of this study indicate that business owners apply a differentiation strategy to increase sales of coffee products, such as through product innovation, quality improvement, and local supplier support. In addition, a key component of their long-term strategy is the implementation of an intense growth strategy through market penetration and product development. This study highlights the importance of a strategy that is in line with the state of the business environment and the company's internal capabilities. The implications of this phenomenon can be a guide for MSME actors in the agricultural sector when they consider business strategies.
Manajemen Ketahanan Usaha Kedai Kopi Modern dan Tradisional di Tengah Persaingan dan Tekanan Biaya Operasional Bima Bima; Surya Adi Nugroho; Tsulis Amiruddin Zahri
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6269

Abstract

This study aims to analyze the operational management practices of modern and traditional coffee shop MSMEs in responding to increasing business competition and operational cost pressures. The research gap lies in the limited comparative studies examining how key operational practices—particularly cost control, quality consistency, and operational flexibility—are applied by modern and traditional coffee shops. This study employs a qualitative descriptive approach using in-depth interviews with managers of modern coffee shops and traditional coffee stalls in Pangkalpinang City. Data were analyzed through data reduction, thematic coding, and interpretative analysis, focusing on operations management and management accounting perspectives. The findings show that modern coffee shops implement adaptive operational practices by emphasizing product and service quality control, operational flexibility in responding to changing customer demand, and the use of social media as part of operational activities. Traditional coffee shops prioritize operational efficiency through price stability, consistency in production processes, and experience-based cost control developed through long-standing business practices. Although financial recording systems remain relatively simple, both types of businesses demonstrate the ability to sustain operational performance by aligning operational strategies with market characteristics and resource limitations. Context-based operations management approaches in strengthening the resilience of coffee shop MSMEs.
Co-Authors Bima Bima Indah Noviyanti Iren Ajeng Sipa Aulia Tsulis Amiruddin Zahri