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All Journal Manajemen Kreatif Jurnal JIMEK
Oktavia Riani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Brand Global dan Kualitas Produk terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening: Studi pada Merek Indomie di Kalangan Mahasiswa Universitas Palangkaraya Bunga Noor Aziza; Krisna Krisna; Milliana Milliana; Okta Kurnia; Oktavia Riani; Rahmadi Rahmadi; Srimelda Oktavia
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6375

Abstract

Global brand competition and the importance of product quality are key factors in shaping consumer loyalty, especially among students as young consumers. This study aims to analyze the influence of global brands and product quality on consumer loyalty with consumer satisfaction as an intervening variable. The object of the research is a student of the University of Palangka Raya as a consumer of the Indomie brand. The approach used is quantitative with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method, based on data from 75 respondents selected through purposive sampling techniques. The results of the study show that product quality has a positive and significant effect on consumer satisfaction and loyalty. Consumer satisfaction has also been shown to have a significant effect on loyalty and mediates the relationship between product quality and consumer loyalty. In contrast, global brands do not have a significant influence on consumer satisfaction or loyalty. These findings emphasize that product quality has a more dominant role than global brand image in shaping consumer loyalty to Indomie.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Pengguna Telkomsel di Kota Palangka Raya Ahriyati Ahriyati; Puput Iswandiyah Raysharie; Luluk Tri Harinie; Bella Frista; Ahmad Maulana; Febby Agustian; Juntristo Agriva; Marjuliansi Bulan Putri; Muhaimin Muhaimin; Oktavia Riani; Riany Pramawati; Samuel Novrian Thomassoyan; Vicky Krisdian Gestianto
Manajemen Kreatif Jurnal Vol. 1 No. 2 (2023): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i2.1350

Abstract

Communication is one of the basic things in human life. Communication cannot be separated from human life, because it is a process of interaction between a person or group of people and their environment. In this case, good communication is very influential on the quality of service. The better the quality of service in the company, the higher the achievement of customer satisfaction. At the same time, poor service can undermine customer trust and satisfaction. . The purpose of this study was to determine the relationship between service quality and Telkomsel customer satisfaction in Palangka Raya City. Data collection was carried out by distributing 100 questionnaires to Telkomsel service users in Palangka Raya City who were selected by random sampling. Respondents were asked to provide value or satisfaction points for Telkomsel's service quality. The procedure used in this study is a simple regression procedure with cross section data type. The data obtained was processed using the Eviews 12 application. The results of the data analysis obtained the regression model Y = 15.706 + 0.8041X. From this study it can be concluded that service quality has a positive and significant effect on customer satisfaction.
Co-Authors Ahmad Maulana Ahriyati Ahriyati Bella Frista Bunga Noor Aziza Febby Agustian Juntristo Agriva Krisna Krisna Luluk Tri Harinie Marjuliansi Bulan Putri Milliana Milliana Muhaimin Muhaimin Okta Kurnia Puput Iswandiyah Raysharie Rahmadi Rahmadi Riany Pramawati Samuel Novrian Thomassoyan Srimelda Oktavia Vicky Krisdian Gestianto