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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis JIMEK
Krisna Krisna
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Kepemimpinan Terhadap Kinerja Organisasi pada Periode 2022-2023: Studi Kasus Luluk Tri Harinie; Puput Iswandyah Raysharie; Ade Saputra Sukma Wijaya; Ananda Halimah; Andrey Anggiat Imannuel Simanjuntak; Ella Afrida Purba; Krisna Krisna; Meisya Rasyiana; Nina Lestari; Rahmat Agus Prakoso; Rusmilla Rusmilla
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 2 (2023): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i2.1574

Abstract

This study aims to evaluate the impact of certain leadership styles on the efficiency of student groups studying management, especially in HMJ management as an institution. The research respondents were students from class of 2022 majoring in Management, who were required to fill out a survey as part of this research. Using direct regression analysis, this study aims to identify whether a leader's views influence their organization's bottom line. The results of the study show that the views of leaders have a positive and significant influence on the performance of student organizations in management or HMJ management. This research makes an important contribution to leadership development in management student association organizations or HMJ management, especially in developing effective leadership attitudes. Therefore, organizational leaders need to pay attention to the needs and expectations of organizational members and obtain feedback from them to improve the quality of their leadership attitudes and overall organizational performance.
Pengaruh Brand Global dan Kualitas Produk terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening: Studi pada Merek Indomie di Kalangan Mahasiswa Universitas Palangkaraya Bunga Noor Aziza; Krisna Krisna; Milliana Milliana; Okta Kurnia; Oktavia Riani; Rahmadi Rahmadi; Srimelda Oktavia
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6375

Abstract

Global brand competition and the importance of product quality are key factors in shaping consumer loyalty, especially among students as young consumers. This study aims to analyze the influence of global brands and product quality on consumer loyalty with consumer satisfaction as an intervening variable. The object of the research is a student of the University of Palangka Raya as a consumer of the Indomie brand. The approach used is quantitative with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method, based on data from 75 respondents selected through purposive sampling techniques. The results of the study show that product quality has a positive and significant effect on consumer satisfaction and loyalty. Consumer satisfaction has also been shown to have a significant effect on loyalty and mediates the relationship between product quality and consumer loyalty. In contrast, global brands do not have a significant influence on consumer satisfaction or loyalty. These findings emphasize that product quality has a more dominant role than global brand image in shaping consumer loyalty to Indomie.
Co-Authors Ade Saputra Sukma Wijaya Ananda Halimah Andrey Anggiat Imannuel Simanjuntak Bunga Noor Aziza Ella Afrida Purba Luluk Tri Harinie Meisya Rasyiana Milliana Milliana Nina Lestari Okta Kurnia Oktavia Riani Puput Iswandyah Raysharie Rahmadi Rahmadi Rahmat Agus Prakoso Rusmilla Rusmilla Srimelda Oktavia