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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Natasya Novela Ananda Putri
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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MORNING BRIEFING AS AN INTERNAL COMMUNICATION STRATEGY TO IMPROVE EMPLOYEE PRODUCTIVITY AND PERFORMANCE AT PT. AGRODANA FUTURES Natasya Novela Ananda Putri; Bowo Santoso
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.799

Abstract

This study examines the role of Morning briefing as an internal communication strategy to enhance employee productivity and performance at PT. Agrodana Futures. Effective communication serves as a key element in building coordination, task comprehension, and work motivation. The research employed a descriptive qualitative method with a field study approach, including problem identification, literature review, field observation, activity documentation, data collection, and conclusion. The results indicate that regular morning briefings significantly contribute to faster decision-making, stronger team collaboration, and improved work efficiency. These findings affirm that Morning briefing functions as a strategic medium capable of comprehensively boosting employee performance. Therefore, it is recommended that the briefing format be further developed to become more interactive and goal-oriented to maximize its effectiveness.
Co-Authors Bowo Santoso