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All Journal Gorga : Jurnal Seni Rupa Sureq: Jurnal Pengabdian Masyarakat Berbasis Seni dan Desain
Ichsan, Lulu Afifah
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Arts Humanities Education Social Sciences

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Semiotic Analysis of Phishing Mode Prevention Efforts Implemented through BCA Advertisements “Don’t Know? Kasih No!” Ichsan, Lulu Afifah
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.65716

Abstract

The rise of phishing crimes targeting all levels of society necessitates effective public education. BCA’s advertisement "Don't Know? Kasih No!" serves as an educational campaign designed to raise awareness about the dangers of phishing, particularly regarding suspicious requests for personal information. Based on Ferdinand de Saussure’s semiotic theory, the advertisement is analyzed through the relationship between the signifier—such as visual and verbal elements—and the signified, or the meanings perceived by the audience regarding cyber threats. The three-act structure—introduction, conflict, and resolution—creates a cohesive and easily comprehensible narrative. The visualization of characters and everyday situations strengthens the message, while the slogan “Don't Know? Kasih No!” acts as a memorable reinforcement. This strategy proves effective in delivering a profound message in a concise and engaging manner, while also encouraging behavioral change. The semiotic approach in the "Don't Know? Kasih No!" advertisement significantly enhances the effectiveness of educational messaging about phishing prevention by leveraging the connection between signs and the audience's everyday experiences.
EDUKASI KETERAMPILAN FOTOGRAFI MENGGUNAKAN PONSEL UNTUK KELOMPOK MAJELIS TAKLIM BABUSSALAM TIRTAMAS Ichsan, Lulu Afifah; Hattah, Muh. Afif Novaldy; Ramadhina, R. Mekar Liza; Abu, Ulfah Alfiyyah; Prasetyo, Mukhammad Aji
Sureq: Jurnal Pengabdian Masyarakat Berbasis Seni dan Desain Vol 4, No 2 (2025): Juli-Desember
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/srq.v4i2.78717

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan keterampilan fotografi dasar bagi anggota Majelis Taklim Babussalam Tirtamas melalui pemanfaatan media telepon genggam. Peserta terdiri dari ibu-ibu rumah tangga yang aktif mengikuti kegiatan keagamaan dan sosial, namun belum memiliki pengetahuan teknis tentang fotografi. Pelatihan dilakukan dengan pendekatan partisipatif melalui sesi teori, praktik langsung, dan diskusi hasil foto secara kolaboratif. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam memahami komposisi, pencahayaan, serta penyampaian pesan visual yang lebih menarik. Selain keterampilan teknis, kegiatan ini juga menumbuhkan rasa percaya diri, kreativitas, dan semangat kebersamaan antaranggota majelis. Edukasi sederhana ini terbukti efektif dalam memperkuat peran komunitas dalam mendokumentasikan kegiatan keagamaan serta menyebarkan nilai-nilai positif dan inspiratif melalui media digital secara komunikatif.
Co-Authors Abu, Ulfah Alfiyyah Hattah, Muh. Afif Novaldy Prasetyo, Mukhammad Aji Ramadhina, R. Mekar Liza