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All Journal Riwayat: Educational Journal of History and Humanities
Destriana, Odila Ivani
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Humanities Education Social Sciences

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Study of Consumer Preference Toward Food and Beverage Services Post COVID-19 Pandemic Destriana, Odila Ivani
Riwayat: Educational Journal of History and Humanities Vol 7, No 2 (2024): April, The Election and Political History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i2.38367

Abstract

This study aims to identify the determining factors of consumer preferences in choosing food and beverage services, especially restaurants and cafs, after the COVID-19 pandemic. The study was conducted using a mixed methodology, incorporating both qualitative and quantitative research methodologies. Qualitative research was conducted through focus group discussions with selected target markets to determine the factors that encourage consumers to visit certain restaurants and/or cafes. The insights gained from the FGDs were then used to develop questions in the questionnaire, which formed part of the quantitative research. The questionnaire was distributed online and received approximately 200 responses, which were subsequently processed using SPSS software. Three main factors determining consumer preferences for food and beverage services were identified in this research: consumer behavior, consumer motivation, and the role of social media. These factors were further analyzed and processed into key variables to better understand consumer preferences. It is hoped that the results of this research can provide strategic insights for restaurant and caf businesses to navigate changes in consumer behavior following the COVID-19 pandemic.
The Influence of Work Motivation on Employee Performance with Emotional Intelligence as A Mediating Variable in Insurance Companies in Pontianak City Budiono, Martha; Siboro, Vika Oktaviani; Destriana, Odila Ivani
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.48266

Abstract

This study aims to analyse and determine the effect of work motivation on employee performance, with emotional intelligence as a mediating variable, in insurance companies located in Pontianak City. The sample used in this research consisted of 55 respondents who are employees working at insurance companies. Data were collected through questionnaires distributed via Google Forms, and the hypotheses in this study were tested using SEM-PLS (Structural Equation Modelling-Partial Least Squares). Statistical tests showed that the motivation variable has a significant positive effect on employee performance. In addition, t his study also proves that emotional intelligence can mediate the relationship between motivation and employee performance.
Co-Authors Budiono, Martha Siboro, Vika Oktaviani