Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global
Amrulloh, M. Hanif
Unknown Affiliation
Religion Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Workshop Branding Sebagai Strategi Penguatan UMKM Kuliner Di Kelurahan Wonorejo Rukun Warga 08 Zulkarnain, ACH.; Alamsyah, Bima Rafi; Amrulloh, M. Hanif; Skipper, Chiara Kathleen; Yance, Evy
Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Vol. 2 No. 2 (2025): Juni
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/bhumiputra.v2i2.262

Abstract

This community service activity aims to improve the competitiveness of culinary MSMEs in RW 08, Wonorejo Subdistrict through a branding workshop. The workshop includes logo creation, promotional banner design, the development of a mini studio for food product photography, and the registration of MSMEs on Google Maps. A participatory approach was used with training and hands-on practice methods. The results showed an 82% increase in participants' branding knowledge and significant improvements in product appearance. This activity is expected to serve as an effective empowerment model for local MSMEs to face the digital era.
Co-Authors Alamsyah, Bima Rafi Skipper, Chiara Kathleen Yance, Evy Zulkarnain, ACH.