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A Systematic Literature Review of Customer Loyalty in Indonesian Private Banking Sector Wangsitala, Angger; Andriani Kusumawati; Muhammad Kholid Mawardi
Wacana Journal of Social and Humanity Studies Vol. 28 No. 2 (2025): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2025.028.02.04

Abstract

This study presents a systematic literature review to identify the key factors influencing customer loyalty, focusing on ethical behavior, relational benefits, and customer satisfaction. Utilizing the PRISMA framework, a comprehensive search was conducted across multiple online databases, selecting and analyzing 57 relevant articles. The review synthesizes existing empirical evidence to examine how ethical practices—particularly in the banking sector—contribute to building long-term customer relationships. The findings reveal that ethical behavior significantly enhances customer satisfaction, strengthening trust and commitment and ultimately increasing customer loyalty. Relational benefits, such as confidence, social bonds, and special treatment, were also identified as mediating factors that enhance customer retention and encourage positive word-of-mouth. The study highlights the importance of aligning business practices with ethical standards to foster sustainable competitive advantage, particularly in service-oriented industries like banking. Drawing from Stimulus-Organism-Response (SOR) theory, the conceptual framework proposed in this paper illustrates the psychological process through which ethical stimuli influence internal customer states and subsequent behavioral responses. This review contributes to academic knowledge and managerial practice by offering a structured understanding of customer loyalty mechanisms. It also identifies gaps in current research and suggests directions for future studies, particularly in expanding the scope beyond the banking sector and developing more nuanced models of ethical influence in customer relationships.Keywords: customer loyalty, banking, relational benefits, customer satisfaction, systematic review
PEMANFAATAN THERMAL UNIT UNTUK MENENTUKAN WAKTU PANEN TANAMAN BABY WORTEL (Daucus carota L.) DENGAN MENGGUNAKAN VARIETAS DAN MULSA YANG BERBEDA Wangsitala, Angger; Hariyono, Didik; Soelistyono, Roedy
Produksi Tanaman Vol. 4 No. 6 (2016)
Publisher : Jurusan Budidaya Pertanian Fakultas Pertanian Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Wortel (Daucus carota L.) merupakan tanaman yang prospek pengembanganya baik di Indonesia. Baby carrot ukuranya mungil, panjang sekitar 10 cm dengan diameter 2-4 cm. Umur panen kurang lebih 60 hst. Menurut Syakur (2012), Konsep satuan panas (heat unit) dapat digunakan untuk menentukan fase pertumbuhan dan perkembangan tanaman. Tujuan penelitian ini ialah (1) Untuk mendapatkan nilai thermal unit yang dibutuhkan saat panen pada perlakuan varietas dan mulsa yang berbeda. (2) Untuk mendapatkan hasil panen terbaik pada perlakuan varietas dan mulsa yang berbeda. Penelitian ini dilakukan di lahan sewa pertanian di Desa Pandanrejo, Kecamatan Bumiaji, Malang pada bulan April hingga Juni 2014. Rancangan yang digunakan adalah Rancangan Acak Kelompok (RAK) sederhana, dengan menempatkan 9 kombinasi perlakuan yang diulang 3 kali. Hasil penelitian menunjukan perlakuan P1, P2, P3 memperoleh nilai thermal unit terendah yaitu sebesar 795.25 hari oC dengan bobot segar total tanaman yaitu sebesar 913.00 gr dan bobot segar konsumsi yaitu sebesar 69.13 gr. Kemudian nilai thermal unit tertinggi yang dibutuhkan baby wortel yaitu pada perlakuan P7, P8, dan P9 dengan nilai thermal unit sebesar 872.35 hari oC. Nilai bobot segar total tanaman terendah yaitu pada perlakuan P7 sebesar 578.00 gr dan bobot segar konsumsi terendah yaitu pada perlakuan P2 dan P7 sebesar 48.96 gr dan 49.04 gr.