Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi
Muqodasih, Layni Darul
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERAN KUALITAS PELAYANAN, KEPERCAYAAN DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUASAN KONSUMEN SHOPEE Muqodasih, Layni Darul; indriastuti, ariyani
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 5 No 2 (2023): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v5i2.195

Abstract

Abstract. Properly managing and understanding the relationship between service quality, trust, and ease of use is the key to creating a positive customer experience and creating consumer satisfaction. This research aims to determine the influence of service quality, trust, and ease of use on consumer satisfaction. The sampling method uses accidental sampling with a sample size of 100 respondents. The data collection method uses a questionnaire. The analysis tool uses multiple linear regression tests. The research results show that service quality and user friendliness have a significant effect on Shopee consumer satisfaction. The trust variable does not have a significant effect on Shopee consumer satisfaction.
Co-Authors Ariyani Indriastuti, Ariyani