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All Journal Practice of Fashion and Textile Education Journal
Nisa Syahidah, Izzatun
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Physics

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HUBUNGAN PERILAKU SELF-CONTROL KARYAWAN DENGAN KEPUTUSAN PEMBELIAN PRODUK FAST FASHION Nisa Syahidah, Izzatun; Noerharyono, Muchamad; Suryawati, Suryawati
Practice of Fashion and Textile Education Journal Vol. 3 No. 1 (2023): Practice of Fashion and Textile Education Journal
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/pftej.v3i1.34933

Abstract

The purpose of this study was to determine the relationship between employee self- control behavior and the purchase decision of fast fashion products. This research method uses a survey method with a quantitative approach. The sample in this study was 100 respondents using a purposive sampling technique with questionnaires distributed online. Data analysis technique uses Pearson Correlation. The results of this study indicate that the categorization data on employee self-control behavior variables have high self-control (87%); the purchase decision variable shows that employees have a good fast fashion product purchase decision (100%) with no bad category; and after the Pearson Correlation test was carried out, the data results obtained a correlation coefficient value of 0.274 > 0.05 (H0 was accepted and H1 was rejected) In the result of the Pearson Correlation it was found that there was no relationship between employee self-control behavior and the decision to purchase fast fashion products. The level of correlation in this study is very low because the correlation coefficient is 0.110.   
Co-Authors Noerharyono, Muchamad Suryawati Suryawati