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All Journal Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Publikasi Ekonomi dan Akuntansi
Oki Anggraeni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Ekonomi Digital Dalam Perekonomian Lokal: Studi Kasus KUB Gula Kelapa Semut Organik Di Banyumas Winda Fibriani; Anjar Umami; Dijan Rahajuni; Oki Anggraeni
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.4262

Abstract

Economic growth serves as a fundamental aspect of national development, typically assessed through the increases in Gross Domestic Product (GDP) and Gross Regional Domestic Product (GRDP). While it plays a crucial role in enhancing income and overall welfare, an exclusive emphasis on economic growth without considering social and political equity can lead to significant vulnerabilities. In this context, Micro, Small, and Medium Enterprises (MSMEs) are essential, as they provide substantial contributions to job creation and economic resilience, particularly in developing countries like Indonesia.This study explores the impact of e-commerce on the economic growth of MSMEs in Banyumas Regency. Utilizing a descriptive qualitative research methodology, data were collected through interviews and direct observations, supported by secondary literature. The findings indicate that the integration of e-commerce has not significantly influenced the income of MSME owners and farmers, revealing a preference for conventional business models. This situation underscores the need for a comprehensive strategy to effectively leverage digital technology to enhance the competitiveness and income of MSMEs
Pengaruh Faktor Ekonomi Terhadap Angka Putus Sekolah di Kecamatan Sumbang Nadya Cindy Aurellia; Eka Fajariani Adika Putri; Dijan Rahajuni; Oki Anggraeni
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4502

Abstract

This research aims to examine the influence of economic factors on the dropout rate in Sumbang District, Banyumas Regency. Quantitative methods are used by collecting data through questionnaires and secondary data sources, then analyzed using multiple linear regression. The main variables studied are unemployment and poverty as economic factors that affect education. The results of the analysis show that both variables have a significant influence on the level of education with a contribution of 23.8% to the variation in dropouts. In addition to economic factors, there are also other factors that play an important role such as student motivation, family support, social environment, and health conditions. This study concludes that handling the problem of dropping out of school must be carried out with a comprehensive approach that does not only focus on financial assistance, but also on improving the quality of education and a conducive learning environment
Strategi Penjualan dan Distribusi pada UMKM Alam Flora Sejahtera Elsa Rahmadani; Nafisa Naila Husna; Oki Anggraeni; Dijan Rahajuni
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v4i2.2275

Abstract

This study aims to identify sales and distribution strategies to improve the competitiveness of Alam Flora Sejahtera's MSMEs. The research object focuses on MSMEs engaged in the sale of natural fertilizers, planting media, and plant equipment. This study used qualitative methods with data collection techniques through observation, interviews, and documentation. The results show that Alam Flora Sejahtera's MSMEs have implemented a sales strategy that combines direct sales and sales through digital platforms such as WhatsApp, Instagram, and Google. The use of digital media has been proven to increase consumer reach and business visibility. In addition, the distribution system is carried out directly to consumers so that product and service quality is better maintained. However, inconsistent digital promotion management, high shipping costs, and increasingly fierce business competition still hinder optimal business competitiveness. Therefore, a more integrated sales and distribution strategy is needed so that MSMEs can maintain their business sustainability.
Co-Authors Anjar Umami Dijan Rahajuni Eka Fajariani Adika Putri Elsa Rahmadani Nadya Cindy Aurellia Nafisa Naila Husna Winda Fibriani