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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Publikasi Ekonomi dan Akuntansi
Oki Anggraeni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Entrepreneurial Marketing and Digital Engagement on Innovative Work Behavior in Tourism MSMEs, Moderated by Social Media Algorithms Amalia, Dinda Amalia; Willy Adi Cahya; Djeimy Kusnaman; Oki Anggraeni; Yulia Nur Hasanah
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.2865

Abstract

This study investigates how entrepreneurial marketing and digital engagement influence innovative work behavior in Indonesian tourism MSMEs, while also examining the moderating role of social media algorithms. Drawing on the Resource-Based View, the study conceptualizes entrepreneurial marketing and digital engagement as critical intangible resources that potentially drive firm-level innovation. Employing Partial Least Squares Structural Equation Modeling with data from tourism MSMEs, the findings reveal that digital engagement significantly enhances innovative work behavior, whereas entrepreneurial marketing shows a marginally significant impact. Contrary to expectations, the moderating effects of social media algorithms were not statistically significant, indicating these external digital dynamics may not meaningfully shape the resource-innovation linkages. These insights extend theoretical discussions by emphasizing the differentiated contributions of internal capabilities and the limited moderating role of external algorithmic factors. Practically, the study highlights the necessity for MSME managers to invest in robust digital engagement strategies to cultivate innovation. Future research could explore additional moderating variables or adopt cross-industry perspectives to enrich the understanding of innovation dynamics in small enterprises. This research thus provides both theoretical and practical contributions, underscoring how internal digital competencies predominantly drive innovative behaviors within the context of Indonesia’s evolving tourism sector.
Peran Ekonomi Digital Dalam Perekonomian Lokal: Studi Kasus KUB Gula Kelapa Semut Organik Di Banyumas Winda Fibriani; Anjar Umami; Dijan Rahajuni; Oki Anggraeni
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.4262

Abstract

Economic growth serves as a fundamental aspect of national development, typically assessed through the increases in Gross Domestic Product (GDP) and Gross Regional Domestic Product (GRDP). While it plays a crucial role in enhancing income and overall welfare, an exclusive emphasis on economic growth without considering social and political equity can lead to significant vulnerabilities. In this context, Micro, Small, and Medium Enterprises (MSMEs) are essential, as they provide substantial contributions to job creation and economic resilience, particularly in developing countries like Indonesia.This study explores the impact of e-commerce on the economic growth of MSMEs in Banyumas Regency. Utilizing a descriptive qualitative research methodology, data were collected through interviews and direct observations, supported by secondary literature. The findings indicate that the integration of e-commerce has not significantly influenced the income of MSME owners and farmers, revealing a preference for conventional business models. This situation underscores the need for a comprehensive strategy to effectively leverage digital technology to enhance the competitiveness and income of MSMEs
Pengaruh Faktor Ekonomi Terhadap Angka Putus Sekolah di Kecamatan Sumbang Nadya Cindy Aurellia; Eka Fajariani Adika Putri; Dijan Rahajuni; Oki Anggraeni
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4502

Abstract

This research aims to examine the influence of economic factors on the dropout rate in Sumbang District, Banyumas Regency. Quantitative methods are used by collecting data through questionnaires and secondary data sources, then analyzed using multiple linear regression. The main variables studied are unemployment and poverty as economic factors that affect education. The results of the analysis show that both variables have a significant influence on the level of education with a contribution of 23.8% to the variation in dropouts. In addition to economic factors, there are also other factors that play an important role such as student motivation, family support, social environment, and health conditions. This study concludes that handling the problem of dropping out of school must be carried out with a comprehensive approach that does not only focus on financial assistance, but also on improving the quality of education and a conducive learning environment
Co-Authors Amalia, Dinda Anjar Umami Dijan Rahajuni Eka Fajariani Adika Putri Kusnaman, Djeimy Nadya Cindy Aurellia Willy Adi Cahya Winda Fibriani Yulia Nur Hasanah