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Penerapan Program Kolintang Masuk Gereja: Meningkatkan Pemahaman Musik dan Mengembangkan Aspek Mental-Spiritual-Kolaboratif di Gereja Pantekosta di Indonesia Soegiarto Hartono; Djoko Santoso; Antonius Suparno
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 7 No. 1 (2025): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v7i1.6788

Abstract

This community service program aims to implement kolintang in church settings to enhance congregational understanding of music while fostering mental, spiritual, social, and collaborative aspects. The method used is community education and training through Kolintang Pedagogy, which integrates body movements, visuals, rhythm, and harmonic patterns to facilitate musical comprehension. This approach also utilizes Directional Chord Symbols, an intuitive harmonic notation system that enables participants to grasp the relationships between notes and chords more effectively in kolintang performance. The program was conducted among women’s and children’s groups in three Pentecostal churches in Indonesia (Banten and East Java). The results showed significant improvements: (1) musical harmony comprehension increased from 25% to 85%, (2) kolintang playing skills improved from 5% to 70%, (3) kolintang was successfully integrated into church worship, and (4) community bonding was strengthened through collective musical activities. This program not only preserves Indonesia’s cultural heritage but also enriches the congregation’s spiritual experience through an inclusive and innovative musical approach.
ANALISIS STRATEGI KOMUNIKASI WORD OF MOUTH PADA UMKM LELA DUSUN NGROTO DESA SUMOGAWE Tika Nurul Annisa; Dewi Kartika Sari; Antonius Suparno
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6343

Abstract

The rapid development of information technology has changed the traditional and conventional marketing communication methods to digital-based. Word of mouth communication has also begun to evolve into electronic word of mouth. Although currently electronic word of mouth is preferred as a marketing communication tool in business, there are still some UMKM that rely on marketing communication through traditional word of mouth. So the purpose of this study is to determine the word of mouth communication strategy in LELA UMKM in Ngroto Sumogawe Hamlet that can survive and grow in the current digital era. This study uses the word of mouth theory using elements or indicators according to Sernovitz and Barry J. Babin. The research method used is descriptive qualitative with a qualitative explanatory type. The results of the study show that the word of mouth communication strategy in LELA UMKM in Ngroto Sumogawe Hamlet uses traditional word of mouth. The results of the word of mouth analysis using elements or indicators according to Sernovitz and Barry J. Babin, show that the success of word of mouth in LELA UMKM does not always depend on the elements or indicators that have been described. The success of word of mouth in LELA UMKM depends on the quality of its products and services.