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All Journal Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah SEUNEUBOK LADA: Jurnal ilmu-ilmu Sejarah, Sosial, Budaya dan Kependidikan
Hariadi Susilo
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Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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IKON, INDEKS, DAN SIMBOL DALAM MEME DI INSTAGRAM Rini Prismayanti; T. Thyrhaya Zein; Hariadi Susilo
Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah Vol. 14 No. 2 (2024): Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/literasi.v14i2.12043

Abstract

This research discusses memes in digital form which are spread via the internet as a medium for conveying messages in a new form. The aim of this research is to describe and interpret the signs and meanings contained in memes, especially on the social media Instagram @hai.dudu, using Peirce's semiotic concept which focuses on icons, indices and symbols. Next, we use Barthes' semiotic concept which focuses on the meaning of denotation, connotation and myth. The method for collecting data is qualitative descriptive which focuses on data in words and images. This research uses documentation studies and interviews for data analysis using an interactive model. The research results showed that icons were found that depicted roles marked with special characters such as the characters dudu, momo, side. Next, icons were found depicting animals, objects, food and places. The index found based on expressions in images and text has a cause and effect relationship in producing meaning. In symbols, it is found to symbolize an event or action symbol, and is symbolic based on a word that has been agreed upon by the general public.
Nilai-Nilai Budaya Dalam Kumpulan Cerita Rakyat Daerah Sumatera Utara Karya Bambang Suwondo: Kajian Antropologi Sastra Annisa Putri Maharani Lubis; Hariadi Susilo; Emma Marsella
SEUNEUBOK LADA: Jurnal ilmu-ilmu Sejarah, Sosial, Budaya dan Pendidikan Vol 12 No 2 (2025): JURNAL SEUNEUBOK LADA
Publisher : Program Studi Pendidikan Sejarah - Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jsnbl.v12i2.12122

Abstract

As an intangible cultural heritage, North Sumatran folktales embody noble values that have yet to be systematically mapped in academic studies. This research aims to identify and analyze the cultural values embedded in a collection of North Sumatran folktales by Bambang Suwondo through a literary anthropology approach. A descriptive qualitative method was employed using literature study techniques. The data, consisting of narrative excerpts and dialogues, were analyzed using a semiotic-anthropological reading technique that identifies symbols, metaphors, and narrative patterns representing cultural values. The findings categorize cultural values into three main areas: (1) human relationships with society (mutual cooperation, wisdom, justice, deliberation); (2) human relationships with others (helpfulness, affection, obedience, compassion); and (3) human relationships with oneself (responsibility, perseverance, honesty, hard work). These findings affirm that North Sumatran folktales function not only as entertainment but also as a medium for the transmission of cultural values essential to character and identity formation, thereby holding strong relevance for character education among younger generations
Co-Authors Annisa Putri Maharani Lubis Emma Marsella Rini Prismayanti T. Thyrhaya Zein