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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Mariana, Krisvina
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Education Social Sciences

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Meningkatkan Volume Penjualan Serta Mengoptimalkan Literasi Digital : Studi Kasus Happy Family Mart Fitriana, Nur; Adenia, Ghina; Difa, Ranaya Aura; Rahmi, Nadisa Lailatul; Giawa, Putri Ayuni; Mariana, Krisvina; Putri, Nindia
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v4i2.3180

Abstract

In today's digital era, digital literacy has become one of the important aspects that influences the success of retail businesses. This community service aims to analyze the digital literacy of business owners and the technological competencies of employees at Happy Family Mart, as well as how these two factors can increase sales volume. Through this community service, it is expected that solutions can be found for the problems faced, such as inadequate digital capabilities of business owners, manual financial recording systems, underutilization of Ipos software, minimal digital promotion, and low employee understanding in technology usage. The results of this community service are expected to provide useful recommendations for business owners and employees in optimizing retail information systems and increasing sales volume.
Co-Authors Adenia, Ghina Difa, Ranaya Aura Giawa, Putri Ayuni Nur Fitriana Putri, Nindia Rahmi, Nadisa Lailatul