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Marketing Adaptation in Sharia Based Cooperative Finance during a Global Health Crisis Ma'ruf, Aminudin; Ahmad Athoillah Azzakiy; Sausan Liski Aulia; Shahbaz Alam
Journal of Finance and Islamic Banking Vol. 8 No. 2 (2025)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jfib.v8i2.11604

Abstract

Purpose: This study aims to examine how Sharia based cooperatives adapted their marketing strategies for financing products during the COVID 19 pandemic, with a focus on Sharia cooperatives operating in Klaten City. The study also explores the key obstacles faced and the solutions adopted during the global health crisis. Method: This research employs a qualitative field research approach using inductive analysis. Data were collected through in depth interviews with managers of four Sharia cooperatives or Baitul Maal wat Tamwil institutions in Klaten City to capture institutional responses to pandemic related disruptions. Result: The findings show that Sharia cooperatives adapted their marketing strategies by targeting business sectors that remained active, applying the marketing mix strategy covering product price place and promotion, and strengthening marketing communication with members. However, several challenges emerged, including social distancing restrictions, intense institutional competition, and limited human resource capacity in Sharia financing and digital marketing. Implication: The study highlights the importance of adaptive marketing strategies and digital readiness to ensure the sustainability of Sharia cooperative finance during crisis conditions. Originality: This study provides empirical insights into marketing adaptation strategies of Sharia cooperatives during a global health crisis, contributing to the literature on Islamic cooperative finance and crisis management.
Enhancing Students’ Learning Motivation Through Social Constructivist Strategies in Al-Qur’an Hadith Instruction Abdussattar, Muhammad Asyraf; Meti Fatimah; Shahbaz Alam
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 4 No. 01 (2026): Solo International Collaboration and Publication of Social Sciences and Humani
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v4i01.359

Abstract

Objective: This study is to describe the application of a social constructivist approach in increasing students' learning motivation in the subject of Al-Qur'an Hadith grade IX at IT Ar-Risalah Sukoharjo Junior High School for the 2024/2025 Academic Year. Theoretical framework: this research is based on social constructivist theory that emphasizes the importance of collaborative and interactive learning, where knowledge is built through social interaction between students with the support of scaffolding and tutoring techniques. Literature review: This study includes a study of the effectiveness of social constructivist approaches in improving motivation and learning outcomes, the importance of collaboration in the learning process, and the role of teachers as facilitators who encourage active student engagement. Methods: This study uses qualitative descriptive methods with data collection techniques in the form of interviews, observations, and documentation to get an in-depth picture of the application of these methods. Results: research shows that the application of a social constructivist approach can significantly increase students' learning motivation through the application of scaffolding, tutoring, and heterogeneous group discussions, which creates an active and enjoyable learning atmosphere. The success of the implementation of this approach is supported by the competence of the principal, the professionalism of teachers, and the availability of adequate infrastructure, although there are obstacles in the form of differences in student abilities and limited learning time. Implications: This study shows that a social constructivist approach can be an effective learning strategy to increase students' motivation and learning achievement, as well as provide an alternative to a more interactive teaching method in learning the Qur'an Hadith. Novelty:  this research lies in the concrete application of a social constructivist approach in the context of learning the Qur'an Hadith, which is still rarely studied, as well as in the identification of supporting factors and obstacles faced in its implementation in the Islamic school environment at the secondary level.