Article Per Year (5 Year)
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This Author published in this journals
All Journal International Journal of Environmental Communication (ENVICOMM)
Saputra, Ade Afrilian
Unknown Affiliation
Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Communication Strategy in Coral Reef Conservation Program by NGO KPLB to Belitung Society Saputra, Ade Afrilian; Bakti, Andi Faisal
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 2 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i2.6067

Abstract

In order to see the strategic communication, it must be viewed from a variety of factors that influence the communication processes. These factors are communicators, messages, media to convey that message, communicant, and the effects that occur after the messages was delivered. I am interested in knowing the strategic communications made by the NGO KPLB in coral reef conservation program submitted to the Belitung coastal communities island. This research is a study of multimedia journalism, which describes how the relationship communication elements are communicators, messages, media, communicant, and effects create an effective communication process. The method used in this study is a descriptive qualitative approach. Data retrieval techniques include observation, interviews and documentation validity of the data was verified using s source triangulation. Communicators, message, media, communicant and effects are interrelated to create an effective communication process. The results reveal that proximity as a psychological factor is important to make a communicant interested in receiving the message. The existence of the message of economic change and alternative livelihood delivered lead to the fishermen readiness to participate in coral reef conservation program.
Co-Authors Andi Faisal Bakti & Venny Eka Meidasari