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All Journal Journal of Economics and Social Sciences Zabags International Journal of Islamic Studies
Mutiara, Syadia
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Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Application of Integrated Marketing Approaches in Enhancing Sales in Modern Retail Businesses in Victoria Mart Mutiara, Syadia; Daud, Daud; Fatimah, Siti; Dewi, Hasnah; Sarwono, Sarwono; Susanti, Pini; Haeran, Haeran
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.838

Abstract

This study aims to explore and analyze the marketing strategies implemented by Victorio Mart Minimarket in increasing sales and sustaining its presence amid intense market competition. The research employs a descriptive qualitative method, utilizing data collection techniques such as observation, interviews, and documentation. Informants include the business owner, employees, and consumers. The study focuses on examining the application of the 4P marketing mix (Product, Price, Place, Promotion) at Victorio Mart, while also identifying supporting and inhibiting factors, including the influence of consumer behavior trends such as FOMO (Fear of Missing Out). The findings reveal that the product strategy is primarily directed at fulfilling the community’s basic needs, accompanied by competitive and flexible pricing. The store’s strategic location serves as a major advantage. However, promotional efforts remain conventional, relying largely on banners and direct promotions. The study concludes that although Victorio Mart’s marketing strategy has been relatively effective in attracting customers and boosting sales, improvements are needed in areas such as digital marketing, inventory management, and loyalty program innovation to effectively address the competitive challenges of today’s modern retail environment.
Application of the Mudhorobah Agreement in Sharia Farming Business Financing Mutiara, Syadia; Abidin, Zaenal
Zabags International Journal of Islamic Studies Vol. 2 No. 1 (2025): Islamic Studies
Publisher : Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijis.v2i1.18

Abstract

Sharia financing, particularly through the mudharabah contract, offers a profit-sharing, interest-free capital alternative aligned with Islamic economic principles and is increasingly favored in the agricultural sector. This article aims to examine the effectiveness of mudharabah implementation in Islamic agricultural financing by employing a literature review method that incorporates scholarly sources and real-world practices. The findings indicate that mudharabah can serve as a fair and productive financing instrument when supported by transparency, accountability, and strong oversight systems. However, its implementation still faces challenges such as agricultural risks—like crop failure—and limited sharia financial literacy among farmers. The implications highlight the importance of enhancing education, fostering active involvement of Islamic financial institutions, and strengthening monitoring mechanisms to establish a sustainable Islamic agricultural financing ecosystem.
Co-Authors Daud, Daud Dewi, Hasnah Haeran, Haeran Sarwono Sarwono Siti Fatimah Susanti, Pini Zaenal Abidin