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All Journal Jurnal Ekonomi Syariah dan Bisnis Journal of Economics and Social Sciences
Susanti, Pini
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Pengaruh Tingkat Religiusitas dan Pemahaman Asuransi terhadap Keputusan Bernasabah Asuransi Jiwa Syariah Daud; Ahmad Edi Saputra; Susanti, Pini; Mulyana
Maro: Jurnal Ekonomi Syariah dan Bisnis Vol. 7 No. 2 (2024)
Publisher : Prodi Ekonomi Syariah Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/maro.v7i2.11119

Abstract

This study aims to elaborate on the influence of religiosity and the level of understanding of Sharia insurance on the decision to become a Sharia insurance policyholder. The research was conducted using a quantitative approach with multiple linear regression. The findings reveal that the decision of customers to use Sharia insurance increased by 4.544%, even without changes in other independent variables such as religiosity and understanding. Religiosity was found to have a positive influence, contributing to a 40.4% increase in decisions, while increased knowledge related to Sharia insurance products had a positive impact of 40.8%. The SPSS analysis results indicate that 80.6% of the variation in customer decisions can be explained by these two variables, while the remaining 19.4% is influenced by other factors not included in the regression model. This study highlights that both religiosity and knowledge play crucial roles in influencing customer decisions to choose Sharia insurance, but external factors should also be considered for a more comprehensive understanding.
Application of Integrated Marketing Approaches in Enhancing Sales in Modern Retail Businesses in Victoria Mart Mutiara, Syadia; Daud, Daud; Fatimah, Siti; Dewi, Hasnah; Sarwono, Sarwono; Susanti, Pini; Haeran, Haeran
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.838

Abstract

This study aims to explore and analyze the marketing strategies implemented by Victorio Mart Minimarket in increasing sales and sustaining its presence amid intense market competition. The research employs a descriptive qualitative method, utilizing data collection techniques such as observation, interviews, and documentation. Informants include the business owner, employees, and consumers. The study focuses on examining the application of the 4P marketing mix (Product, Price, Place, Promotion) at Victorio Mart, while also identifying supporting and inhibiting factors, including the influence of consumer behavior trends such as FOMO (Fear of Missing Out). The findings reveal that the product strategy is primarily directed at fulfilling the community’s basic needs, accompanied by competitive and flexible pricing. The store’s strategic location serves as a major advantage. However, promotional efforts remain conventional, relying largely on banners and direct promotions. The study concludes that although Victorio Mart’s marketing strategy has been relatively effective in attracting customers and boosting sales, improvements are needed in areas such as digital marketing, inventory management, and loyalty program innovation to effectively address the competitive challenges of today’s modern retail environment.
Co-Authors Ahmad Edi Saputra Daud Daud, Daud Dewi, Hasnah Haeran, Haeran Mulyana Mutiara, Syadia Sarwono Sarwono Siti Fatimah