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All Journal Jurnal Ekonomi Syariah dan Bisnis Journal of Economics and Social Sciences Sanskara Ekonomi dan Kewirausahaan Jurnal Pengabdian Masyarakat Bangsa
Susanti, Pini
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Pengaruh Tingkat Religiusitas dan Pemahaman Asuransi terhadap Keputusan Bernasabah Asuransi Jiwa Syariah Daud; Ahmad Edi Saputra; Susanti, Pini; Mulyana
Maro: Jurnal Ekonomi Syariah dan Bisnis Vol. 7 No. 2 (2024)
Publisher : Prodi Ekonomi Syariah Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/maro.v7i2.11119

Abstract

This study aims to elaborate on the influence of religiosity and the level of understanding of Sharia insurance on the decision to become a Sharia insurance policyholder. The research was conducted using a quantitative approach with multiple linear regression. The findings reveal that the decision of customers to use Sharia insurance increased by 4.544%, even without changes in other independent variables such as religiosity and understanding. Religiosity was found to have a positive influence, contributing to a 40.4% increase in decisions, while increased knowledge related to Sharia insurance products had a positive impact of 40.8%. The SPSS analysis results indicate that 80.6% of the variation in customer decisions can be explained by these two variables, while the remaining 19.4% is influenced by other factors not included in the regression model. This study highlights that both religiosity and knowledge play crucial roles in influencing customer decisions to choose Sharia insurance, but external factors should also be considered for a more comprehensive understanding.
Application of Integrated Marketing Approaches in Enhancing Sales in Modern Retail Businesses in Victoria Mart Mutiara, Syadia; Daud, Daud; Fatimah, Siti; Dewi, Hasnah; Sarwono, Sarwono; Susanti, Pini; Haeran, Haeran
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.838

Abstract

This study aims to explore and analyze the marketing strategies implemented by Victorio Mart Minimarket in increasing sales and sustaining its presence amid intense market competition. The research employs a descriptive qualitative method, utilizing data collection techniques such as observation, interviews, and documentation. Informants include the business owner, employees, and consumers. The study focuses on examining the application of the 4P marketing mix (Product, Price, Place, Promotion) at Victorio Mart, while also identifying supporting and inhibiting factors, including the influence of consumer behavior trends such as FOMO (Fear of Missing Out). The findings reveal that the product strategy is primarily directed at fulfilling the community’s basic needs, accompanied by competitive and flexible pricing. The store’s strategic location serves as a major advantage. However, promotional efforts remain conventional, relying largely on banners and direct promotions. The study concludes that although Victorio Mart’s marketing strategy has been relatively effective in attracting customers and boosting sales, improvements are needed in areas such as digital marketing, inventory management, and loyalty program innovation to effectively address the competitive challenges of today’s modern retail environment.
Edukasi Konsumen Melalui Penerapan Label Halal dan Etika Bisnis Syariah di Toko Sembako Putri, Riska Ayu; Pitri, Alisyah; Susanti, Pini; Fatimah, Siti; Angelina, Tiara
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 8 (2025): Oktober
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i8.3256

Abstract

Toko sembako merupakan salah satu bentuk usaha mikro yang berperan penting dalam memenuhi kebutuhan pokok masyarakat. Namun, masih banyak toko yang belum memahami pentingnya penerapan prinsip ekonomi syariah, khususnya terkait label halal dan etika bisnis. Hal ini berpotensi menimbulkan ketidakpastian bagi konsumen serta mengurangi tingkat kepercayaan terhadap usaha. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan edukasi kepada pemilik, karyawan, dan konsumen toko sembako mengenai pentingnya label halal sebagai jaminan kehalalan produk serta penerapan etika bisnis syariah dalam pelayanan. Metode pelaksanaan meliputi penyuluhan interaktif, diskusi kelompok, dan simulasi pengecekan produk berlabel halal serta praktik pelayanan sesuai prinsip syariah. Hasil kegiatan menunjukkan peningkatan pemahaman peserta sebesar 34 poin dari pre-test ke post-test, disertai adanya perubahan nyata dalam praktik toko, seperti penambahan produk berlabel halal, keterbukaan harga, dan pelayanan yang lebih ramah. Program ini tidak hanya meningkatkan kepuasan konsumen, tetapi juga membangun kepercayaan dan keberlanjutan usaha.
Pengaruh Kebijakan Pendidikan dan Distribusi Pendapatan terhadap Ketimpangan Ekonomi di Indonesia Judijanto, Loso; Kartika Devi, Erwina; Fatimah, Siti; Susanti, Pini
Sanskara Ekonomi dan Kewirausahaan Vol. 2 No. 03 (2024): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v2i03.405

Abstract

Penelitian ini menyelidiki pengaruh kebijakan pendidikan dan distribusi pendapatan terhadap ketimpangan ekonomi di Indonesia melalui analisis kuantitatif. Dengan menggunakan data yang dikumpulkan dari 200 responden di berbagai daerah, penelitian ini menggunakan pemodelan persamaan struktural (structural equation modeling / SEM) dengan regresi kuadrat terkecil parsial (partial least squares / PLS) untuk menguji hubungan antara persepsi kebijakan pendidikan, persepsi distribusi pendapatan, dan ketimpangan ekonomi. Temuan ini mengungkapkan hubungan negatif yang signifikan antara persepsi kebijakan pendidikan, persepsi distribusi pendapatan, dan ketimpangan ekonomi, yang mengindikasikan bahwa persepsi yang lebih baik terhadap kebijakan pendidikan dan distribusi pendapatan berhubungan dengan tingkat ketimpangan yang lebih rendah. Selain itu, analisis mediasi menunjukkan bahwa persepsi kebijakan pendidikan secara parsial memediasi hubungan antara persepsi distribusi pendapatan dan ketimpangan ekonomi. Hasil ini menggarisbawahi pentingnya kebijakan pendidikan yang efektif dan distribusi pendapatan yang adil dalam mengurangi ketimpangan ekonomi dan mendorong pembangunan yang inklusif di Indonesia.
Co-Authors Ahmad Edi Saputra Angelina, Tiara Daud Daud, Daud Dewi, Hasnah Haeran, Haeran Judijanto, Loso Kartika Devi, Erwina Mulyana Mutiara, Syadia Pitri, Alisyah Putri, Riska Ayu Sarwono Sarwono Siti Fatimah