Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Binti Abdul Mohsin, Ainul Mohsein
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Consumer Activism and Its Consequences: Analyzing the Impact of Boycotts on Brand Reputation and Loyalty in Malaysia Ali, Anees Jane; Binti Abdul Mohsin, Ainul Mohsein; bin Muhsin, Muhammad Muhaimin Afif; Bin Mohamad Nizam, Muhammad Ilham; Bin Azirul Rahman, Muhammad Shamim; Bin Mohd Saidin, Muhammad Shamsul Hakimy; Ganesan, Naginesne A/P; Hung Kee, Daisy Mui
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4070

Abstract

McDonald’s is one of the world’s leading fast-food chains that has been a prominent player in Malaysia since 1982. With over 300 outlets in Malaysia, McDonald’s serves millions of customers emphasizing convenience, quick service and digital innovations. Despite its popularity, McDonald’s has faced periodic challenges including consumer boycotts caused by various reasons. This paper analyzes the impact of boycotts on McDonald’s in Malaysia aiming to understand the motivations behind these actions and their effects focusing on consumer boycotts action, corporate image and reputation, social media amplification, consumer loyalty and perceived performance. By utilizing a quantitative approach involving 102 customer surveys, this study investigates the impacts of boycotts on its public image. The survey results reveal that consumer boycott actions significantly influence brand reputation and consumer loyalty with socio-cultural factors in Malaysia amplifying their impact. This finding offers valuable insights into how consumer activism works and how McDonald’s responds to the impact of boycotts in influencing business practices.
Examining Key Determinants of Customer Satisfaction in the Post-Pandemic Cinema Experience Binti Abdul Mohsin, Ainul Mohsein; Ali, A. J.; Kee, Daisy Mui Hung; Bin Mohamad Nassa, Muhammad Danish Haikal; Bin Sharuddin, Muhammad Afiq Adid; Bin Mohd Hatta, Muhammad Aiman; Bin Mohd Azrol Nizam, Muhammad Asyqar Widad; Bin Kamarudin, Muhammad Danish Akmal
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4221

Abstract

Customer satisfaction has become an important performance indicator for entertainment service providers such as cinemas, particularly in a competitive industry driven by experience and content quality. This study aims to analyze the factors influencing customer satisfaction toward Golden Screen Cinema (GSC) in Malaysia by examining five key determinants: ambience, service quality, accessibility, pricing, and movie genre. Using multiple regression analysis on data from 104 respondents, the findings reveal that ambience (? = 0.296, p 0.01) and movie genre (? = 0.313, p 0.001) have significant positive effects on customer satisfaction. In contrast, service quality (? = 0.172), accessibility (? = 0.045), and pricing (? = 0.138) do not significantly influence satisfaction. The model explains 68.1% of the variance in customer satisfaction (R² = 0.681), indicating strong explanatory power. The results suggest that the cinema experience and film selection are the main drivers of customer satisfaction, emphasizing the importance of enhancing environmental quality and curating appealing movie offerings to maintain customer satisfaction in the entertainment industry.
Co-Authors Ali, A. J. Ali, Anees Jane Bin Azirul Rahman, Muhammad Shamim Bin Kamarudin, Muhammad Danish Akmal Bin Mohamad Nassa, Muhammad Danish Haikal Bin Mohamad Nizam, Muhammad Ilham Bin Mohd Azrol Nizam, Muhammad Asyqar Widad Bin Mohd Hatta, Muhammad Aiman Bin Mohd Saidin, Muhammad Shamsul Hakimy bin Muhsin, Muhammad Muhaimin Afif Bin Sharuddin, Muhammad Afiq Adid Ganesan, Naginesne A/P Hung Kee, Daisy Mui Kee, Daisy Mui Hung