Article Per Year (5 Year)
p-Index From 2020 - 2025
2.532
P-Index
This Author published in this journals
All Journal Amalee: Indonesian Journal of Community Research & Engagement Advances in Global Economics and Business Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Indonesian Journal of Society Development (IJSD)
Ali, Anees Jane
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
E-Commerce to Improve Homemaker Productivity (Women Entrepreneur Empowerment at Meruya Utara, Kembangan District, West Jakarta, Indonesia) Nugroho, Lucky; Hidayah, Nurul; Ali, Anees Jane; Badawi, Ahmad
Amalee: Indonesian Journal of Community Research and Engagement Vol 1 No 1 (2020): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.723 KB) | DOI: 10.37680/amalee.v1i01.166

Abstract

Abstrak Saat ini banyak ibu rumah tangga memiliki bisnis sampingan yang sesuai dengan keterampilan dan hobi mereka. Adapun tujuan dari bisnis sampingan tersebut adalah untuk membantu kebutuhan keuangan rumah tangga mereka. Penelitian sebelumnya telah menunjukkan bahwa ibu rumah tangga yang juga pengusaha perempuan memiliki kontribusi yang signifikan terhadap kesejahteraan keluarga. Namun demikian, terdapat kesulitan dari ibu rumah tangga dalam memasarkan produk dan layanan mereka. Pengabdian ini melaksanakan sosialisasi terkait cara membuat akun e-commerce dan menggunakannya sebagai alternatif untuk menjual produk dan layanan mereka. Selain itu, hasil dari kegiatan layanan masyarakat internasional ini adalah bahwa ibu rumah tangga dapat menjual produk dan layanan mereka melalui e-commerce. Menurut hasil survei pada kegiatan sosialisasi ini, diketahui bahwa hambatan bagi ibu rumah tangga adalah masih rendahnya pendidikan mereka dimana 65% dari mereka memiliki pendidikan sekolah menengah. Juga, kepemilikan aplikasi internet banking dan mobile banking masih rendah, yaitu 35%. Dengan demikian, kepemilikan yang rendah atas aplikasi internet banking dan mobile banking membuat mereka kesulitan untuk menjual produk dan layanannya melalui e-commerce. Semua peserta sosialisasi menyatakan bahwa kegiatan ini bermanfaat dan menambah pengetahuan mereka. Selanjutnya untuk dapat meningkatkan omset penjualan mereka adalah melalui perbaikan kemasan produk dan layanan mereka untuk membuatnya lebih menarik bagi pembeli. Kata kunci: Ibu Rumah Tangga, Pengusaha Wanita, Mobile Banking, Internet Banking, E-Commerce. Abstract The current phenomenon is that many homemakers have a side business following their skills and hobbies that aim to help their household financial needs. Previous research has shown that homemakers who are also women entrepreneurs have a significant contribution to family welfare. However, there are difficulties from homemakers in marketing their products and services. The method used in this international community service is socialization related to how to create an e-commerce account and use it as an alternative to selling their products and services. Furthermore, the outcome of this service activity is that homemakers can sell their products and services through e-commerce. According to the survey results on this socialization activity, it is known that the obstacle for homemakers is that education is still low, 65% of them have high school and junior high school education. Also, internet banking and mobile banking application ownership are still small, at 35%. Thus, the low ownership of internet banking and mobile banking applications has made it difficult for them to sell through e-commerce. All participants of the socialization stated that this activity was useful and increased their knowledge. Next to be able to increase their sales turnover is through improvements to the packaging of their products and services to make it more attractive to buyers. Keyword : Homemaker, Women Enterpreneur, Mobile Banking, Internet Banking, E-commerce
Intention to Repurchase Taxi-Hailing Apps and Factors Affecting Customer Satisfaction: A Case Study of a Digital Mobility Platform Chien Ng, Wei; Binti Ibrahim, Haslindar; Poon, Wai Shen; Poh, Jian Hua; Phan, Co Ying; Thevarayan, Povinkumar A/L; Qian, Chengcong; Ali, Anees Jane; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4019

Abstract

The rise of internet technology and smartphone adoption has significantly transformed the transportation landscape, with e-hailing services like AirAsia Move gaining popularity in Malaysia. This study aims to examine the key factors influencing customer satisfaction and how these factors affect users’ intention to repurchase AirAsia Move services. A quantitative approach was employed, using an online survey distributed via Google Forms to 125 active users of the app. Regression analysis revealed that perceived usefulness (? = 0.328), compatibility (? = 0.359), and customer satisfaction (? = 0.359) have a significant positive impact on repurchase intention, supporting hypotheses H1, H3, and H5. The model explained 77.1% of the variance in repurchase intention (R² = 0.771). Moreover, customer satisfaction mediates the relationship between perceived usefulness and compatibility on repurchase intention, while price and safety were found to be statistically insignificant. The findings emphasize the importance of designing functionally useful and compatible e-hailing services to improve customer satisfaction and encourage repeat usage. Practical implications include prioritizing app usability and integration into users’ routines to enhance customer loyalty and competitiveness in the digital mobility market.
Factors Influencing Customer Satisfaction: A Case Study of Perodua Kuek, Thiam Yong; Teoh, Kok Ban; Tnay, Alicia Ai Xian; Ti, A Yee A/P A; Peedikayil, Adeeb Valliyapurayil; Mohamad Zaki, Aiman Hakim Bin; Azizul Jasri, Akhtar Izzeti Binti; Ali, Anees Jane; Mui Hung Kee, Daisy
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.102

Abstract

Perusahaan Otomobil Kedua Sdn Bhd or Perodua was founded in 1993. It is Malaysia's largest and first Energy-Efficient Vehicle (EEV) manufacturer. The company aims to provide Malaysians with full mobility through high-quality, useful products and services. The recent Daihatsu testing scandal raised concerns among Perodua customers, as it seemed to implicate Perodua vehicles. Although Malaysia’s Road Transport Department has cleared Perodua of any involvement in the scandal it remains essential to assess customer satisfaction with Perodua vehicles in light of this incident or other similar incidents in the future. Thus, this study attempts to explore the factors that affect customer satisfaction with emphasis on trust, brand image, perceived price fairness, and customer service as the factors. 150 Perodua customers participated, completing the quantitative research through a self-administered questionnaire. The collected data was analysed using SPSS software based on multiple regression analysis. The results showed that trust, brand image, and perceived price fairness greatly influence Perodua's customer satisfaction. With the ultimate goal of increasing customer satisfaction and competitive advantage in the automotive industry
Factors Influencing IKEA Purchase Decisions in Malaysia: Analysis Pricing, Convenience, Consumer Experience, and Loyalty Teoh, Kok Ban; Lew, Carol; Lok, Yee Huei; Lew, Yen Ru; Li, Haoran; Li, Jihan; Ali, Anees Jane; Mui Hung Kee, Daisy
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.103

Abstract

This study investigates the factors influencing IKEA purchase decisions in Malaysia, focusing on pricing, convenience, consumer experience, and loyalty. The research analyzes how IKEA’s affordable pricing strategy enhances accessibility and consumer satisfaction. Convenience is examined through features like online ordering with pick-up points and well-designed store layouts, which reduce consumer effort and time. The study also explores the impact of IKEA’s digital platform, which allows free membership registration, providing benefits such as vouchers and exclusive gifts to foster consumer loyalty. Feedback collection through the website contributes to continuous improvement in consumer experience. This research offers insights into the effectiveness of these strategies and their role in shaping purchase decisions in Malaysia. Findings contribute to a deeper understanding of consumer behavior and provide actionable recommendations for enhancing retail strategies in the furniture industry.
Online Attraction: Investigating Digital Marketing’s Impact on Shopping Behavior in Shopee Lim, Zi Kian; Sim, Choon Ling; Lok, Yee Huei; Ling, Hee Yang; Lim, Xian Bei; Lim, Yee Teng; Lin, Yi Tong; Ali, Anees Jane; Mui Hung Kee, Daisy
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.104

Abstract

This study investigates the impact of digital marketing on consumer shopping behavior on Shopee. Shopee is one of the famous e-commerce platform in Southeast Asia and Taiwan, based on downloads, monthly active users, and total time spent on the app for Android users. In this study, we examine mobile marketing, content marketing, social media marketing, and email marketing as our independent variables. We analyze the relationship between these four variables and consumer shopping behavior on Shopee. We collect the data by distributing a questionnaire to 150 Shopee users. Our findings show that digital marketing influence consumer shopping behavior significantly except for email marketing. We found that digital marketing will attract the consumer to visit Shopee. This enhances consumer trust and purchase intention, particularly among younger consumers, leading to greater engagement and improved sales performance on Shopee.
Exploring the Influence of Price Perception, Product Quality, and Promotion on Consumer Purchase Decisions Ibrahim, Haslindar; Sabeh, Hala Najwan; Shamsuddin, Nurul Syahira; Abu Bakar, Nurul Nazirah Syed; Nor Hazlan, Nurul Sofia Maisara; Hui Xin, Olyviana Lu; Shun En, Ong; Ali, Anees Jane; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4074

Abstract

This research aims to understand how customer’s views on price, product quality and promotional offers influence their decision to buy from Mixue, a popular brand offering ice creams and drinks. Businesses that want to remain competitive must understand the factors influencing shifting consumer preferences. Quantitative research is the methodology used in this research. The survey questions via Google Forms are distributed to 101 respondents focusing on Mixue’s customers. The results reveal that favourable price perception and high product quality significantly increase the likelihood of purchase, while promotional activities also play a key role in attracting new customers.  However, these results emphasize how crucial it is for Mixue to continue providing high-quality products at competitive prices and diversify its promotional strategies to enhance customer engagement and boost purchase decisions
Consumer Activism and Its Consequences: Analyzing the Impact of Boycotts on Brand Reputation and Loyalty in Malaysia Ali, Anees Jane; Binti Abdul Mohsin, Ainul Mohsein; bin Muhsin, Muhammad Muhaimin Afif; Bin Mohamad Nizam, Muhammad Ilham; Bin Azirul Rahman, Muhammad Shamim; Bin Mohd Saidin, Muhammad Shamsul Hakimy; Ganesan, Naginesne A/P; Hung Kee, Daisy Mui
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4070

Abstract

McDonald’s is one of the world’s leading fast-food chains that has been a prominent player in Malaysia since 1982. With over 300 outlets in Malaysia, McDonald’s serves millions of customers emphasizing convenience, quick service and digital innovations. Despite its popularity, McDonald’s has faced periodic challenges including consumer boycotts caused by various reasons. This paper analyzes the impact of boycotts on McDonald’s in Malaysia aiming to understand the motivations behind these actions and their effects focusing on consumer boycotts action, corporate image and reputation, social media amplification, consumer loyalty and perceived performance. By utilizing a quantitative approach involving 102 customer surveys, this study investigates the impacts of boycotts on its public image. The survey results reveal that consumer boycott actions significantly influence brand reputation and consumer loyalty with socio-cultural factors in Malaysia amplifying their impact. This finding offers valuable insights into how consumer activism works and how McDonald’s responds to the impact of boycotts in influencing business practices.
Assessing the Impact of Service Quality Dimensions on Customer Satisfaction in Budget Airlines Teoh, Kok Ban; Lok, Yee Huei; Kee, Lidwina Yi Ming; Li, Xuanting; Li, Yinglan; Li, Yuxin; Liao, Zhongkai; Neyaz, Fahad; Ali, Anees Jane; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4171

Abstract

In the highly competitive airline industry, budget carriers must focus on customer satisfaction as a critical strategy to sustain loyalty and differentiation. This study aims to investigate the factors influencing customer satisfaction with AirAsia in Malaysia, specifically examining the roles of price, service quality, food service, assurance, and empathy. A quantitative approach was employed using survey data collected from AirAsia passengers, and regression analysis was conducted to assess the influence of these variables. The results reveal that empathy, assurance, and food service significantly affect customer satisfaction, with empathy emerging as the strongest predictor (? = 0.480, p 0.01). Assurance also demonstrated a positive influence (? = 0.203, p 0.05), followed by food service (? = 0.178, p 0.1). Together, these variables explained 66.1% of the variance in customer satisfaction (R² = 0.661). In contrast, price (? = 0.059) and service quality (? = 0.069) showed no significant impact. These findings underscore the importance of prioritizing empathetic service, trust-building, and food quality enhancements over pricing strategies alone. The study provides both theoretical insights into customer satisfaction determinants in low-cost aviation and practical guidance for airlines seeking to strengthen customer experiences and maintain competitiveness.
From Order to Satisfaction: Examining Food, Service, and Value Drivers of Customer Satisfaction in the Fast-Food Industry Tan, Lay Hong; Lew, Tek Yew; Tan, Yee Ros; Tan, Wan Ling; Tan, Wei Chi; Tan, Wei Len; Tan, Yee Ling; Ali, Anees Jane; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4175

Abstract

Customer satisfaction is a critical determinant of competitiveness in the fast-food industry, even for global leaders like McDonald’s, which is widely recognized for efficiency, consistency, and strong branding. Despite its success, adapting to evolving customer expectations remains essential. This study aims to evaluate the factors influencing customer satisfaction at McDonald’s in Malaysia, focusing on food quality, service quality, pricing and value, product variety, and service method. A quantitative survey was conducted with 100 respondents using structured questionnaires. The findings indicate that customer satisfaction is most strongly influenced by service method (? = 0.449) and product variety (? = 0.279), while food quality, service quality, and pricing and value showed weaker effects and did not significantly predict satisfaction. The overall model explained 49% of the variance in customer satisfaction (R² = 0.492). These results highlight that customers place the greatest emphasis on convenience, efficiency, and diverse menu options. McDonald’s should therefore prioritize enhancing service delivery across dine-in, drive-thru, and self-service kiosks, while maintaining food quality and competitive pricing as baseline expectations. Overall, this study provides practical insights for improving customer satisfaction and offers strategic implications for fast-food chains in highly competitive markets
The Recipe for Delight: An Empirical Study of Customer Satisfaction in the Fast-Food Industry Tunde, Odebunmi Abayomi; Oh, Zi Jian; Yap, Tat Cong; Yap, Wee Na; Parthiben, Yashwini A/P; Binti Amizi, Yasmin Husna; Ye, Tian; Ali, Anees Jane; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4173

Abstract

Subway has established itself as one of the leading fast-food chains in Malaysia by offering customizable sandwiches and promoting a fresh, healthy image. However, customer satisfaction in the fast-food sector is shaped by multiple factors, including price, product quality, promotional effectiveness, and perceived convenience, all of which determine customer loyalty and competitiveness. This study aims to investigate how these factors influence satisfaction with Subway in Malaysia. Data were collected from 110 respondents through an online survey distributed via Google Forms and analyzed using SPSS regression analysis. The results demonstrate that perceived convenience (? = 0.459, p 0.001) and price (? = 0.218, p 0.05) significantly enhance customer satisfaction, jointly explaining 49.9% of the variance (R² = 0.499). In contrast, product (? = 0.099, p 0.05) and promotion (? = 0.043, p 0.05) showed no significant effect, indicating that customers may treat them as standard expectations rather than decisive factors. These findings suggest that Subway should prioritize improving convenience through efficient service channels and digital solutions while maintaining competitive pricing strategies. Innovations in product and promotion remain important to sustain differentiation and strengthen long-term customer loyalty
Co-Authors Abdul Aziz, Norfatihah Binti Abdul Mohsin, Ainul Mohsein Binti Abu Bakar, Nurul Nazirah Syed Ahmad Badawi, Ahmad Ali Hanafiah Amirrullah, Siti Nurul Izzati Binti Azizul Jasri, Akhtar Izzeti Binti Basim, Mohammad Farhan Bin Azirul Rahman, Muhammad Shamim Bin Mohamad Nizam, Muhammad Ilham Bin Mohd Saidin, Muhammad Shamsul Hakimy bin Muhsin, Muhammad Muhaimin Afif Binti Abdul Mohsin, Ainul Mohsein Binti Amizi, Yasmin Husna Binti Harudin, Fathimah Az-Zahra Binti Ibrahim, Haslindar Cheang, Wen Jing Chen, Liangyu Chen, Quanxi Chen, Zhuyi Chien Ng, Wei Chien, Ng Wei Faisal Ansori, Nor Fazlina Binti Feng, Xinkai Gan, Kia Hui Ganesan, Naginesne A/P Ho, Gordon Ho, Wen Yong How, Wen Cong Huang, Yiqing Hui Xin, Olyviana Lu Hung Kee, Daisy Mui Ibrahim, Haslindar Jia Yee, Foong Jinghan, Su Johari, Norazirah Binti Karyatun, Subur Kee, Daisy Mui Hung Kee, Lidwina Yi Ming Kuek, Thiam Yong Lee Fan, Gan Lew, Carol Lew, Tek Yew Lew, Yen Ru Li, Haoran Li, Jihan Li, Xuanting Li, Yinglan Li, Yuxin Liao, Zhongkai Liem, Gai Sin Lim, Xian Bei Lim, Yee Teng Lim, Zi Kian Lin, Yi Tong Ling, Hee Yang Lok, Yee Huei Lucky Nugroho M. F. S., Muhammad Fauzie, M. S, Md Zain, Mochamad Soelton Mohamad Zaki, Aiman Hakim Bin Mok, Hui Shan Mui Hung Kee, Daisy Naseer Ahmad, Mohd Nasim Bin Neyaz, Fahad Nor Hazlan, Nurul Sofia Maisara NURUL HIDAYAH Oh, Zi Jian Parthiben, Yashwini A/P Paul, Gadi Dung Peedikayil, Adeeb Valliyapurayil Phan, Co Ying Poh, Jian Hua Poon, Wai Shen Qian, Chengcong Rui Xuan, Song Saadin, Mohd Zulhairi Bin Sabeh, Hala Najwan Salehuddin, Siti Nurul Alia Binti Shamsuddin, Nurul Syahira Sheng Nan, Zhao Shihui, Lin Shun En, Ong Si Dan, Rong Sim, Choon Ling Sok, Kai Xuan Sumarto, Agus Herta Tan, Lay Hong Tan, Wan Ling Tan, Wei Chi Tan, Wei Len Tan, Yee Ling Tan, Yee Ros Teh, Geegie Teoh, Kok Ban Teow, Boon Keong Thevarayan, Povinkumar A/L Thoullon, Muhammad Shirhan Ti, A Yee A/P A Tnay, Alicia Ai Xian Tunde, Odebunmi Abayomi Wei, Fu Yap, Tat Cong Yap, Wee Na Ye, Tian Yong, Stephanie Jing E Yusof, Rosmelisa Yusrin, Muhammad Adam Danial Bin Zainal, Norfarizazetie Binti Zulkifli, Nor Qurratul Najwa Binti