Garuda - Garba Rujukan Digital

E-Commerce to Improve Homemaker Productivity (Women Entrepreneur Empowerment at Meruya Utara, Kembangan District, West Jakarta, Indonesia) Nugroho, Lucky; Hidayah, Nurul; Ali, Anees Jane; Badawi, Ahmad
Amalee: Indonesian Journal of Community Research and Engagement Vol 1 No 1 (2020): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Abstrak Saat ini banyak ibu rumah tangga memiliki bisnis sampingan yang sesuai dengan keterampilan dan hobi mereka. Adapun tujuan dari bisnis sampingan tersebut adalah untuk membantu kebutuhan keuangan rumah tangga mereka. Penelitian sebelumnya telah menunjukkan bahwa ibu rumah tangga yang juga pengusaha perempuan memiliki kontribusi yang signifikan terhadap kesejahteraan keluarga. Namun demikian, terdapat kesulitan dari ibu rumah tangga dalam memasarkan produk dan layanan mereka. Pengabdian ini melaksanakan sosialisasi terkait cara membuat akun e-commerce dan menggunakannya sebagai alternatif untuk menjual produk dan layanan mereka. Selain itu, hasil dari kegiatan layanan masyarakat internasional ini adalah bahwa ibu rumah tangga dapat menjual produk dan layanan mereka melalui e-commerce. Menurut hasil survei pada kegiatan sosialisasi ini, diketahui bahwa hambatan bagi ibu rumah tangga adalah masih rendahnya pendidikan mereka dimana 65% dari mereka memiliki pendidikan sekolah menengah. Juga, kepemilikan aplikasi internet banking dan mobile banking masih rendah, yaitu 35%. Dengan demikian, kepemilikan yang rendah atas aplikasi internet banking dan mobile banking membuat mereka kesulitan untuk menjual produk dan layanannya melalui e-commerce. Semua peserta sosialisasi menyatakan bahwa kegiatan ini bermanfaat dan menambah pengetahuan mereka. Selanjutnya untuk dapat meningkatkan omset penjualan mereka adalah melalui perbaikan kemasan produk dan layanan mereka untuk membuatnya lebih menarik bagi pembeli. Kata kunci: Ibu Rumah Tangga, Pengusaha Wanita, Mobile Banking, Internet Banking, E-Commerce. Abstract The current phenomenon is that many homemakers have a side business following their skills and hobbies that aim to help their household financial needs. Previous research has shown that homemakers who are also women entrepreneurs have a significant contribution to family welfare. However, there are difficulties from homemakers in marketing their products and services. The method used in this international community service is socialization related to how to create an e-commerce account and use it as an alternative to selling their products and services. Furthermore, the outcome of this service activity is that homemakers can sell their products and services through e-commerce. According to the survey results on this socialization activity, it is known that the obstacle for homemakers is that education is still low, 65% of them have high school and junior high school education. Also, internet banking and mobile banking application ownership are still small, at 35%. Thus, the low ownership of internet banking and mobile banking applications has made it difficult for them to sell through e-commerce. All participants of the socialization stated that this activity was useful and increased their knowledge. Next to be able to increase their sales turnover is through improvements to the packaging of their products and services to make it more attractive to buyers. Keyword : Homemaker, Women Enterpreneur, Mobile Banking, Internet Banking, E-commerce

Factors Influencing Customer Satisfaction: A Case Study of Perodua Kuek, Thiam Yong; Teoh, Kok Ban; Tnay, Alicia Ai Xian; Ti, A Yee A/P A; Peedikayil, Adeeb Valliyapurayil; Mohamad Zaki, Aiman Hakim Bin; Azizul Jasri, Akhtar Izzeti Binti; Ali, Anees Jane; Mui Hung Kee, Daisy
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.102

Perusahaan Otomobil Kedua Sdn Bhd or Perodua was founded in 1993. It is Malaysia's largest and first Energy-Efficient Vehicle (EEV) manufacturer. The company aims to provide Malaysians with full mobility through high-quality, useful products and services. The recent Daihatsu testing scandal raised concerns among Perodua customers, as it seemed to implicate Perodua vehicles. Although Malaysia’s Road Transport Department has cleared Perodua of any involvement in the scandal it remains essential to assess customer satisfaction with Perodua vehicles in light of this incident or other similar incidents in the future. Thus, this study attempts to explore the factors that affect customer satisfaction with emphasis on trust, brand image, perceived price fairness, and customer service as the factors. 150 Perodua customers participated, completing the quantitative research through a self-administered questionnaire. The collected data was analysed using SPSS software based on multiple regression analysis. The results showed that trust, brand image, and perceived price fairness greatly influence Perodua's customer satisfaction. With the ultimate goal of increasing customer satisfaction and competitive advantage in the automotive industry

Factors Influencing IKEA Purchase Decisions in Malaysia: Analysis Pricing, Convenience, Consumer Experience, and Loyalty Teoh, Kok Ban; Lew, Carol; Lok, Yee Huei; Lew, Yen Ru; Li, Haoran; Li, Jihan; Ali, Anees Jane; Mui Hung Kee, Daisy
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.103

This study investigates the factors influencing IKEA purchase decisions in Malaysia, focusing on pricing, convenience, consumer experience, and loyalty. The research analyzes how IKEA’s affordable pricing strategy enhances accessibility and consumer satisfaction. Convenience is examined through features like online ordering with pick-up points and well-designed store layouts, which reduce consumer effort and time. The study also explores the impact of IKEA’s digital platform, which allows free membership registration, providing benefits such as vouchers and exclusive gifts to foster consumer loyalty. Feedback collection through the website contributes to continuous improvement in consumer experience. This research offers insights into the effectiveness of these strategies and their role in shaping purchase decisions in Malaysia. Findings contribute to a deeper understanding of consumer behavior and provide actionable recommendations for enhancing retail strategies in the furniture industry.

Online Attraction: Investigating Digital Marketing’s Impact on Shopping Behavior in Shopee Lim, Zi Kian; Sim, Choon Ling; Lok, Yee Huei; Ling, Hee Yang; Lim, Xian Bei; Lim, Yee Teng; Lin, Yi Tong; Ali, Anees Jane; Mui Hung Kee, Daisy
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.104

This study investigates the impact of digital marketing on consumer shopping behavior on Shopee. Shopee is one of the famous e-commerce platform in Southeast Asia and Taiwan, based on downloads, monthly active users, and total time spent on the app for Android users. In this study, we examine mobile marketing, content marketing, social media marketing, and email marketing as our independent variables. We analyze the relationship between these four variables and consumer shopping behavior on Shopee. We collect the data by distributing a questionnaire to 150 Shopee users. Our findings show that digital marketing influence consumer shopping behavior significantly except for email marketing. We found that digital marketing will attract the consumer to visit Shopee. This enhances consumer trust and purchase intention, particularly among younger consumers, leading to greater engagement and improved sales performance on Shopee.

Entrepreneurship Development Based on Financial Management for the Community Kota Bambu Selatan - Palmerah, West Jakarta Sumarto, Agus Herta; Soelton, Mochamad; Siswanti, Indra; Hanafiah, Ali; Thoullon, Muhammad Shirhan; Ali, Anees Jane; Karyatun, Subur
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.10368

The waste problem in Indonesia is no longer strange, recently the waste problem, which is becoming increasingly mounting day by day, has become a topic of conversation that has attracted the attention of every group. The problem of waste has become a daily problem for Indonesian people. Various types of waste have colored our every point of view. Waste is a serious matter that must be dealt with immediately. You can imagine the waste thrown away by households and industry. And like it or not, we have to admit that the Indonesian people still don't understand much about waste. Various methods have been taken by the government and some communities to reduce the volume of waste in Indonesia. Therefore, as an alternative way, I tried to use unused drink packaging cardboard into a unique wall decoration with high selling value. Carrying out community service activities regarding used goods waste is very challenging for our implementing team. Our activities include socializing the use of domestic waste, apart from being able to process it into craft innovations, to support the Urban MSME program RT 11/RW 06 Kota Bambu Selatan Subdistrict, Palmerah, West Jakarta and socializing the use of domestic waste to create waste from used goods. Later, residents, especially the Karang Taruna RT 11/RW 06, Kota Bambu Selatan Village, Palmerah, West Jakarta, can start creating creativity from used goods

E-Commerce to Improve Homemaker Productivity (Women Entrepreneur Empowerment at Meruya Utara, Kembangan District, West Jakarta, Indonesia) Nugroho, Lucky; Hidayah, Nurul; Ali, Anees Jane; Badawi, Ahmad
Amalee: Indonesian Journal of Community Research and Engagement Vol. 1 No. 1 (2020): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v1i01.166

Abstrak Saat ini banyak ibu rumah tangga memiliki bisnis sampingan yang sesuai dengan keterampilan dan hobi mereka. Adapun tujuan dari bisnis sampingan tersebut adalah untuk membantu kebutuhan keuangan rumah tangga mereka. Penelitian sebelumnya telah menunjukkan bahwa ibu rumah tangga yang juga pengusaha perempuan memiliki kontribusi yang signifikan terhadap kesejahteraan keluarga. Namun demikian, terdapat kesulitan dari ibu rumah tangga dalam memasarkan produk dan layanan mereka. Pengabdian ini melaksanakan sosialisasi terkait cara membuat akun e-commerce dan menggunakannya sebagai alternatif untuk menjual produk dan layanan mereka. Selain itu, hasil dari kegiatan layanan masyarakat internasional ini adalah bahwa ibu rumah tangga dapat menjual produk dan layanan mereka melalui e-commerce. Menurut hasil survei pada kegiatan sosialisasi ini, diketahui bahwa hambatan bagi ibu rumah tangga adalah masih rendahnya pendidikan mereka dimana 65% dari mereka memiliki pendidikan sekolah menengah. Juga, kepemilikan aplikasi internet banking dan mobile banking masih rendah, yaitu 35%. Dengan demikian, kepemilikan yang rendah atas aplikasi internet banking dan mobile banking membuat mereka kesulitan untuk menjual produk dan layanannya melalui e-commerce. Semua peserta sosialisasi menyatakan bahwa kegiatan ini bermanfaat dan menambah pengetahuan mereka. Selanjutnya untuk dapat meningkatkan omset penjualan mereka adalah melalui perbaikan kemasan produk dan layanan mereka untuk membuatnya lebih menarik bagi pembeli. Kata kunci: Ibu Rumah Tangga, Pengusaha Wanita, Mobile Banking, Internet Banking, E-Commerce. Abstract The current phenomenon is that many homemakers have a side business following their skills and hobbies that aim to help their household financial needs. Previous research has shown that homemakers who are also women entrepreneurs have a significant contribution to family welfare. However, there are difficulties from homemakers in marketing their products and services. The method used in this international community service is socialization related to how to create an e-commerce account and use it as an alternative to selling their products and services. Furthermore, the outcome of this service activity is that homemakers can sell their products and services through e-commerce. According to the survey results on this socialization activity, it is known that the obstacle for homemakers is that education is still low, 65% of them have high school and junior high school education. Also, internet banking and mobile banking application ownership are still small, at 35%. Thus, the low ownership of internet banking and mobile banking applications has made it difficult for them to sell through e-commerce. All participants of the socialization stated that this activity was useful and increased their knowledge. Next to be able to increase their sales turnover is through improvements to the packaging of their products and services to make it more attractive to buyers. Keyword : Homemaker, Women Enterpreneur, Mobile Banking, Internet Banking, E-commerce

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