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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of International Conference Proceedings
Hariyanto, Adi
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Characteristics Of Organic Coffee Consumers Hariyanto, Adi; Noer, Irmayani; Kurniawan, Henry; Analianasari, Analianasari
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3967

Abstract

Nowadays, people are starting to realize the importance of health and environmental sustainability. Organic coffee is one of the alternatives chosen to support lifestyle and maintain environmental sustainability for consumers and coffee lovers. This study aims to describe the characteristics of respondents who consume organic coffee. The analysis method used in this study is the descriptive analysis method. The sampling method in this study is the accidental sampling technique of 100 respondents. The results of the study show that the majority of organic coffee consumers are men, namely 54% with ages 21-33 years with a percentage of 87% with an unmarried status of 68% with the majority of S1/S2/S3 education of 63% and work as private employees of 41% with an income of Rp 6,000,000 - Rp 9,000,000 of 37%. The primary motivation for consumption is health reasons (78%), followed by environmental concerns (19%). Social media is the primary source of information (53%), and online stores are the most common purchasing channel (52%). These findings indicate that the organic coffee market has significant growth potential, especially through targeted value-based marketing and digital education approaches.
Motivasi Konsumen terhadap Keputusan Pembelian Kopi Organik Hariyanto, Adi; Noer, Irmayani; Kurniawan, Henry
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20688

Abstract

This study aims to analyze the influence of consumer motivation on the purchase decision of organic coffee in Bandar Lampung. The focus is to determine the extent of intrinsic and extrinsic motivation's role in shaping consumer behavior. The research was conducted from January to March 2025 using a quantitative approach and survey method. A total of 100 respondents were selected through accidental sampling. Data were analyzed using the SEM-PLS method with SmartPLS 3.0 software. The results show that motivation has a significant direct effect on purchase decisions. This indicates that highly motivated consumers—whether due to health, environmental, or ethical reasons—tend to be more committed in buying organic coffee. These findings provide strategic implications for organic coffee businesses in developing value-based marketing strategies.
Co-Authors Analianasari Analianasari Henry Kurniawan Noer, Irmayani