Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal Tourism Economics, Hospitality, and Business Management Journal
Damara, Davy
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Citra Merek dan Norma Subjektif Terhadap Niat Kunjungan Ulang di Nasi Peda Pelangi Jakarta Damara, Davy
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i1.758

Abstract

This study aims to analyze the influence of brand image and subjective norms on customers' revisit intention to Nasi Peda Pelangi restaurant in Jakarta. The research is grounded in the argument that customer loyalty to sustainable restaurants can be strengthened by understanding the factors that influence it.
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