Tourism Economics, Hospitality, and Business Management Journal
Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)

Analisis Pengaruh Citra Merek dan Norma Subjektif Terhadap Niat Kunjungan Ulang di Nasi Peda Pelangi Jakarta

Damara, Davy (Unknown)

Article Info

Publish Date
14 Jul 2025

Abstract

This study aims to analyze the influence of brand image and subjective norms on customers' revisit intention to Nasi Peda Pelangi restaurant in Jakarta. The research is grounded in the argument that customer loyalty to sustainable restaurants can be strengthened by understanding the factors that influence it.

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Journal Info
Tourism Economics, Hospitality, and Business Management Journal
Website

Abbrev

tehbmj

Publisher

Politeknik Pariwisata Medan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Penerbitan Tourism Economics, Hospitality, and Business Management Journal bertujuan memajukan kegiatan penelitian di bidang kepariwisataan. Tourism Economics, Hospitality, and Business Management Journal ini terbit setiap 6 bulan sekali dalam satu tahun yakni bulan Januari - Juni dan Juli - ...