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All Journal Jurnal Dakwah dan Komunikasi Jurnal Indonesia Sosial Sains
Hamsiyah, Sitti
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Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Multicultural Da'wah in the Digital Realm: Spreading Inclusive Islamic Messages in the Virtual World Hamsiyah, Sitti; Mahmuddin, Mahmuddin
Jurnal Indonesia Sosial Sains Vol. 7 No. 3 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i3.2243

Abstract

The emergence of exclusive and intolerant religious narratives in the digital space has the potential to erode the multicultural spirit in Indonesia. In the context of da'wah, such a reality requires effective strategies as an effort to prevent and minimize division. However, the situation in various da'wah spaces still shows partiality, meaning the da'wah message is not delivered in accordance with the cultural, social, and digital literacy conditions of the audience. This remains a challenge to be addressed in da'wah, especially in cyberspace. Based on this reality, this study aims to examine the concept of inclusive da'wah as a strategy capable of accommodating differences and preventing religious exclusivism in cyberspace. The research method uses a qualitative approach with a literature review method. The results show that inclusive da'wah in the digital realm is conducted based on constructive, educational, participatory, and contextual communication. Inclusive da'wah in the virtual world can be applied to digital media such as social media, YouTube, podcasts, blogs, and websites. This research has implications for the development of a more inclusive and responsive digital da'wah model.
Audience Decoding Position on the Use of Language and Humor in Gus Miftah's Lectures Hamsiyah, Sitti; Muhammad, Firdaus; Nasriah, St.
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026): In Press
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16385

Abstract

Purpose − The high average screen time and number of TikTok users in Indonesia indicate a change in the communication patterns of society. Da'wah practices in the contemporary era have also evolved. Da'wah is now delivered through digital access. The context of digital da'wah in the contemporary era requires not only visual beauty, but also the right strategy. This study departs from the strategy of using language and humor in da'wah, which is still a matter of debate, because not all circles accept the use of humor in da'wah in the same way. Gus Miftah is one of the preachers who receives mixed responses from his audience because of the language and humor he uses in his speech.This study aims to examine the audience's response to the use of language and humor in Gus Miftah's preaching, as well as the meanings that emerge from the audience's response to the language and humor in Gus Miftah's preaching. Method − This research is a descriptive qualitative study using an audience reception approach. The reception approach refers to the understanding that the dynamics of message reception cannot be understood solely through the process of message production and delivery, but also through how the audience receives, understands, interprets, and negotiates the meaning of the message. Findings − The results of the study show that based on the classification using Stuart Hall's reception model, the dominance of audience comments was in the opposition position, followed by the dominant hegemony position, and opposition.
Co-Authors Firdaus Muhammad, Firdaus Mahmuddin Mahmuddin Nasriah, St.