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All Journal International Journal of Islamic Business and Economics (IJIBEC)
Ligar Fadilah
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Religion Economics, Econometrics & Finance Environmental Science

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The Effect Of Marketing Mix, Brand Image and Service Quality On Customer Loyalty In Bank BNI Syariah Ligar Fadilah; Ade Sofyan Mulazid; yunia silvia sesunan
International Journal of Islamic Business and Economics (IJIBEC) Vol 2 No 2 (2018): Volume 2 Nomor 2 Tahun 2018
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v2i2.1370

Abstract

Theobjectiveofresearchwas to findouttheeffectof marketing mix, brand image, and service quality on customer loyalty in Fatmawati Branch of Bank BNI Syariah. Data employed in this research was primary one; data collection was carried out using questionnaire distributed directly with random sampling method; the object of research was customers of Bank BNI Syariah. This research was expected to contribute to the bank, particularly Fatmawati Branch of Bank BNI Syariah, in order to give good service to their customers. The result of research showed that marketing mix, brand image, and service quality affected positively and significantly the customer loyalty in Fatmawati Branch of Bank BNI Syariah either partially or simultaneously.
Co-Authors Ade Sofyan Mulazid yunia silvia sesunan