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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JAMMIAH) ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Salwa, Urmila
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Humanities Economics, Econometrics & Finance Environmental Science

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Pemanfaatan Ecobrick sebagai Bahan Bangunan Alternatif dalam Program Pengabdian Masyarakat di Desa Kadumekar Jalaludin, Jalaludin; Fatonah, Nurul Fitriani; Nurhidayat, Yayat; Salwa, Urmila
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/adindamas.v5i1.1435

Abstract

The objective of this PKM is to utilize ecobricks as an alternative building material in the community service program in Kadumekar Village, in order to reduce the amount of plastic waste polluting the environment and provide solutions for village infrastructure development. The PKM method employs observation, socialization, mentoring, monitoring, and evaluation. The conclusion of this PKM is that the level of understanding of respondents or PKM partners before the workshop was conducted had a minimum score of 0/100 and a maximum score of 60/100, but after the workshop was conducted, the minimum score was 60/100, and the maximum score was 100/100. When averaged, the level of understanding of PKM partners changed from an average score of 28.5 (category: very poor understanding) to a drastic increase of 79 points (category: understanding). This achievement, according to the PKM team, is quite significant. The reason it did not reach 100% or 100 points is because the PKM partners wanted to quickly make ecobrick bottles without waiting for the process of inserting plastic waste into the bottles. This is one of the reasons why making ecobrick bottles takes a long time before they can be used. Additionally, this PKM has had a positive impact on the community by helping them understand the concept of Ecobrick, its usage, ensuring the quality of Ecobrick, inserting plastic waste into Ecobrick bottles, the advantages of recycled Ecobrick materials over conventional building materials, applying Ecobrick in daily activities, the benefits of ecobricks, creativity in ecobrick design, the advantages and disadvantages of ecobricks, environmental education benefits through ecobricks, and ecobrick production techniques and tools.
Analisis Pemasaran Melalui Media Sosial Untuk Meningkatkan Penjualan Pada Pedagang Muslim Pasar Bojong Purwakarta Salwa, Urmila; Nurhayati, Rina; Oktavianti, Mila Sari
JAMMIAH (Jurnal Ilmiah Mahasiswa Ekonomi Syariah) Vol 5 No 2 (2025): Jammiah (Jurnal Ilmiah Mahasiswa Ekonomi Syariah)
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/jammiah.v5i2.1562

Abstract

Perkembangan teknologi digital telah mengubah pola perdagangan global, namun sebagian besar pedagang di Pasar Bojong Purwakarta, belum memanfaatkannya secara optimal. Sehingga promosi produk kurang menarik dan peluang pasar terlewat. Tujuan penelitian ini untuk menganalisis pemasaran melalui media sosial pada pedagang muslim, dan menganalisis tingkat penjualan melalui media sosial pada pedagang muslim Pasar Bojong Purwakarta. Penelitian menggunakan kualitatif bersifat deskriptif, dengan jenis penelitian studi lapangan (field research). Teknik pengumpulan data dilakukan melalui observasi, wawancara dan studi dokumentasi. Pemilihan informan menggunakan teknik purposive sampling berdasarkan kriteria usia (20 tahun ke atas), latar agama Islam, penggunaan media sosial (Instagram, Facebook, WhatsApp, TikTok) untuk pemasaran, dan pengalaman berdagang minimal 1 tahun. Hasil penelitian menunjukkan bahwa: 1) Pemasaran melalui media sosial pada pedagang Muslim Pasar Bojong Purwakarta masih bersifat dasar dan belum optimal. a) Product: Sebagian besar pedagang muslim Pasar Bojong mengunggah foto/video tanpa deskripsi yang memadai. b) Price: Terdapat perbedaan harga antara penjualan online dan langsung, dengan harga online cenderung lebih mahal karena biaya pengiriman. c) Place: Pembelian di media sosial dominan melalui Cash On Delivery (COD). d) Promotion: Mayoritas pedagang menggunakan WhatsApp sebagai media utama untuk promosi. 2) Tingkat penjualan pedagang Muslim Pasar Bojong Purwakarta melalui media sosial menunjukkan kecenderungan peningkatan secara bertahap, didorong oleh: a) Biaya yang terbatas menghambat promosi berbayar, sehingga pedagang mengandalkan metode promosi gratis, b) Permintaan meningkat pada momen tertentu namun masih berubah-ubah, c) Persaingan sehat mendorong kreativitas, meski literasi digital masih rendah; dan d) Harga Jual disesuaikan secara fleksibel, didukung oleh diskon dan promo yang menarik minat konsumen.
Co-Authors Fatonah, Nurul Fitriani Jalaludin Jalaludin Nurhayati, Rina Nurhidayat, Yayat Oktavianti, Mila Sari